Web Analyst jobs

“Web Analyst” jobs measure, collect, analyse, and report on web data for the purpose of understanding and optimising web usage. Whilst some recruiters may just send any old candidate your way in the hopes they’ll be good enough, that’s not the Harnham way.

What We Do

We help the best talent in the Web Analyst market find rewarding careers.

We learn how our clients operate and the culture within their offices. This allows us to match businesses with a candidate who we are certain will prove to be a profitable addition to both their company and culture.

Over the past few years there has been a steep increase in the demand for expert Web Analysts; those who work effectively within Digital Analytics marketing, using web analytics tools to help improve a business’s web presence. No longer just an important role, Web Analysts are becoming a necessity. 

discover new trends

Whilst a company may easily be able to find information telling them where their profits are coming from, this is no longer enough.

As Digital Analytics marketing evolves, so does the need for identifying various forms of traffic.

We specialise in the data and analytics industry and we’re passionate about it. With an eye toward trends in the industry, we pair excellent talent with pioneering organisations and use our experiences to produce annual salary reports based on our own client and candidate data.

If you’re aiming to get ahead of the curve, or simply want to apply your expert analysis somewhere new, contact us today


Latest Jobs

Salary

€40000 - €50000 per annum

Location

Paris, Île-de-France

Description

Opportunité au sein du leader de la distribution alimentaire en tant que Web Analyst Confirmé(e).

Salary

US$125000 - US$126000 per annum

Location

New York

Description

The perfect role for a technical Web Analytics Developer who wants to be part of a growing, boutique Web Analytics agency.

Salary

US$60000 - US$70000 per annum

Location

White Plains, New York

Description

One of the most respected sport organizations in the world is looking to bring in a digital analyst to help with providing quality insights.

Salary

£42000 - £50000 per annum

Location

London

Description

A brand new role as a data strategist working on broad projects for big name clients.

Salary

£50000 - £60000 per annum

Location

London

Description

A new role working for a well-known online media company on one of their largest digital products. You'll take the lead on web analytics!

Salary

US$75000 - US$80000 per year

Location

Los Angeles, California

Description

Work with enterprise-level clients to optimize their websites in an established independent agency!

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

‘Tis The Season Of Data: Black Friday Is Here

‘Tis The Season Of Data: Black Friday Is Here

It’s that time of year again. Decorations are going up, the temperature is dropping daily, and the year’s biggest shopping weekend is upon us.  Black Friday and Cyber Monday may have started stateside, but they’re now a global phenomenon. This year, in the UK alone, shoppers are expended to spend £8.57 billion over the four-day weekend. But, for retailers, this mega-event means more than a cash injection. In the world of Data, insights gained from shopping and spending habits during this period can dictate their product and pricing strategies for the next twelve months.  So what is it, exactly, that we can stand to learn from the Black Friday weekend? THE GHOST OF BLACK FRIDAY PAST There are a few interesting takeaways from 2018’s Black Friday weekend that will likely impact what we see this year.  Firstly, and perhaps unsurprisingly given that it’s a few years since the event has become omnipresent, spending only increased about half as much as initially predicted. There are a number of reasons for this, but cynicism plays a central role. More and more, consumers are viewing Black Friday deals with an element of suspicion and questioning whether the discounts are as good as they’re promoted to be. This, combined with other major annual retail events, such as Amazon’s Prime Day, means that this weekend no longer has the clout it once did.  However, 2018 also saw marketers doing more to stand out against the competition. Many businesses have moved away from traditional in-your-face sales messaging and some are even limiting their Black Friday deals to subscribers and members. By taking this approach, their sales stand out from the mass market and can help maintain a level of exclusivity that could be jeopardised by excessive discounts. In addition to branding, marketers making the most of retargeting saw an even greater uplift in sale. Particularly when it came to the use of apps, those in the UK using retargeting saw a 50% larger revenue uplift than those who didn’t.  So, having reviewed last year’s Data; what should businesses be doing this year in order to stand out? GETTING BLACK FRIDAY-READY WITH DATA Businesses preparing for Black Friday need to take into account a number of considerations involving both Marketing and Pricing. For the latter, Data and Predictive Analytics play a huge role in determining what items should go on sale, and what their price should be.  Far from just being based on gut instinct or word-of-mouth, algorithms derived from Advanced Analytics inform Machine Learning models that determine what should be on sale, and for how much. These take into account not only how many of each discounted product need to be sold to produce the right ROI, but also what prices and sales should be for the rest of the year in order to make the sale financially viable.  In terms of Marketing, Deep Learning techniques can be used to accurately predict Customer Behaviour and purchases. These predictions can then reveal which customers are likely to spend the most over the weekend, and which are likely to make minimal purchases. Marketers can then, in the lead up to Black Friday, target relevant messaging to each audience whether it be “get all you Christmas shopping in our sale” or “treat yourself to a one-off item”. By carefully analysing the Data they have available and reviewing the successes and failures of their Black Friday events, businesses can generate greater customer loyalty and improve their sales year-round. If you’re looking to build out your Marketing Analytics team or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Web analytics recruitment in 2015

Web analytics recruitment in 2015

The UK analytics market is an ever-shifting landscape, with technical skills that flit in and out of favour more frequently than primary school playground friendships. Recruiting into this market, we at Harnham find the demand for analysts with up-to-date skill sets is a constant. The subtle variants required within these skill-sets coupled with the proficiencies we need to find, seem to also evolve on almost a monthly basis. This means that Harnham need to be as agile in our practices as the candidates we source.  This is nevermore clearly illustrated by the fact that one month we can be scouring the country for highly technical Tag Management specialists, and the next, our focus shifts to sourcing 8 new Conversion Rate Optimisation specialists. Moving on to next month, pinning down the elusive and much sought-after Web Analytics / BI / Computer Science / Statistical modelling expert (aka. The mythical “Analytics Unicorn”). The Benefit of Forward Thinking Skillsets The diversity of technical requirements should give tremendous encouragement to any analyst looking to find work – regardless of background and skill-set you possess; there will definitely be no shortage of suitors clamouring for the right expertise. However, it is prudent to be ever mindful, that with this exciting and evolving landscape, there are also risks attached. How often have you heard stories of promised roles not being fulfilled by companies? Or about analysts who join a company to do a specific job, and then have their career development curtailed by lack of long-term strategy, or a lack of knowledge of what to do next for the team? This kind of thing is and does happen regularly. Yet, hope is at hand. If you were to cast your gaze across the Atlantic Ocean to our American cousins, you would find that Analytics is a settled and well established practice, where Chief Data Officers regularly sit on the board and the Analysts control business strategy. Becoming a Unicorn Harnham’s team in New York City have found the lines between offline and online blur when stateside – Web Analysts do advanced statistical analysis and modelling, Stats Analysts measure conversion rates and so on and so on.  The US is trying to breed their own “Unicorns”, rather than chase them. As the dust starts to settle in the UK, and the market definition solidifies to become as robust as it is in the States; teams will grow and budgets will increase as the market develops. The senior analysts of today will become the thought leaders and managers of tomorrow.

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