Marketing & Analytics
Six Tips on How to Create a Data-Driven Marketing Strategy
Six tips on how to create a data-driven marketing strategy Data-driven marketing is an approach businesses can use to maximise their communication and visibility through the use of data. Thanks to the rise of e-commerce, consumer patterns, habits, and trends are now easily trackable. The massive amount of data that is recorded from a customer…
Read More2023 Predictions for the UK Data and Analytics Market
2023 predictions for the UK data and analytics Even without a crystal ball, it’s a given that the field of data and analytics will experience substantial developments this year, as data continues to be a top priority for businesses. With this in mind, what are some of the top predictions for the data and analytics…
Read MoreScary Early: Holiday Marketing & Analytics Long View Timing to Touchpoints
Halloween isn’t just for kids anymore and marketers and retailers are taking note. Now, it’s about the experiences, being together, and having a scary good time…
Read MoreThe French data and analytics market: a healthy tension in tech
Despite a decline in activity in 2020, Data &; Analytics remains less impacted by the Covid-19 crisis than other sectors. Indeed, some areas of tech, such as…
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