Marketing & Analytics
The Importance of Market Mix Modelling from a Recruitment Perspective
At Harnham, we’ve witnessed a significant rise in demand for talent in the Market Mix Modelling (MMM) and Econometrics space, particularly as businesses seek to optimise their marketing spend through data-driven insights. With this growing need, it’s important to understand both the potential of MMM and the challenges businesses face in recruiting the right talent.…
Read MoreWhat is the Benefit of Using Digital Data?
Data is quickly becoming a top priority for businesses looking at making more informed decisions and accelerating growth. From transforming workflows and streaming business processes to elevating BI and even facilitating revenue growth, leveraging data correctly can make a difference for the modern enterprise. Unfortunately, it’s not always that simple. Business leaders can be skeptical…
Read MoreSports Analytics: How is Data Used in the Sports Industry?
Data analytics is one of the fastest growing specialisms within the technology sector. This growing field is bringing new data tools and programmes into the corporate world that are helping organisations streamline their performance and identify areas of improvement. This is particularly true in the world of sports. But how exactly is the sports industry…
Read MoreWhy Marketing Teams Need to Fill Their Data Skills Gaps
Data can be leveraged in a myriad of ways and be beneficial to numerous business functions. In marketing, for example, data is playing an increasingly important role in helping brands get closer to their target customers, which ultimately improves the bottom line. Businesses that use data-driven marketing strategies have five times more ROI than those that…
Read MoreSix Tips on How to Create a Data-Driven Marketing Strategy 
Six tips on how to create a data-driven marketing strategy Data-driven marketing is an approach businesses can use to maximise their communication and visibility through the use of data. Thanks to the rise of e-commerce, consumer patterns, habits, and trends are now easily trackable. The massive amount of data that is recorded from a customer…
Read More2023 Predictions for the UK Data and Analytics Market
2023 predictions for the UK data and analytics Even without a crystal ball, it’s a given that the field of data and analytics will experience substantial developments this year, as data continues to be a top priority for businesses. With this in mind, what are some of the top predictions for the data and analytics…
Read MoreScary Early: Holiday Marketing & Analytics Long View Timing to Touchpoints
Halloween isn’t just for kids anymore and marketers and retailers are taking note. Now, it’s about the experiences, being together, and having a scary good time…
Read MoreHow To Use Data & Analytics In Market & Consumer Research | Harnham Recruitment post
As businesses continue to navigate the post-pandemic era, high inflation and heavy supply chain disruption, discovering useful information about target markets,…
Read MoreWhat is programmatic? | Harnham Recruitment post
While there’s no concrete research, it is estimated that the average person can see up to 10,000 adverts per day – almost double the amount we would have seen…
Read MoreOmnichannel Marketing and Analytics: Engaging Customers at Every Turn | Harnham US Recruitment post
If you’ve ever wondered why that dress you just looked at is suddenly on your Facebook feed, omnichannel marketing might be the answer.Omnichannel marketing is…
Read More