Six Tips on How to Create a Data-Driven Marketing Strategy 

Six tips on how to create a data-driven marketing strategy Data-driven marketing is an approach businesses can use to maximise their communication and visibility through the use of data. Thanks to the rise of e-commerce, consumer patterns, habits, and trends are now easily trackable. The massive amount of data that is recorded from a customer…

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2023 Predictions for the UK Data and Analytics Market

2023 predictions for the UK data and analytics Even without a crystal ball, it’s a given that the field of data and analytics will experience substantial developments this year, as data continues to be a top priority for businesses. With this in mind, what are some of the top predictions for the data and analytics…

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