Web Analyst jobs

“Web Analyst” jobs measure, collect, analyse, and report on web data for the purpose of understanding and optimising web usage. Whilst some recruiters may just send any old candidate your way in the hopes they’ll be good enough, that’s not the Harnham way.

What We Do

We help the best talent in the Web Analyst market find rewarding careers.

We learn how our clients operate and the culture within their offices. This allows us to match businesses with a candidate who we are certain will prove to be a profitable addition to both their company and culture.

Over the past few years there has been a steep increase in the demand for expert Web Analysts; those who work effectively within Digital Analytics marketing, using web analytics tools to help improve a business’s web presence. No longer just an important role, Web Analysts are becoming a necessity. 

discover new trends

Whilst a company may easily be able to find information telling them where their profits are coming from, this is no longer enough.

As Digital Analytics marketing evolves, so does the need for identifying various forms of traffic.

We specialise in the data and analytics industry and we’re passionate about it. With an eye toward trends in the industry, we pair excellent talent with pioneering organisations and use our experiences to produce annual salary reports based on our own client and candidate data.

If you’re aiming to get ahead of the curve, or simply want to apply your expert analysis somewhere new, contact us today


Latest Jobs

Salary

€40000 - €50000 per annum

Location

Paris, Île-de-France

Description

Êtes-vous à la recherche d'un poste de web analyste dans une agence en expansion ? Rejoignez une équipe d'experts sur des projets basés Analytics et Média.

Salary

£350 - £400 per day

Location

East Midlands

Description

An Analytics Manager is sought by a leading brand in the Midlands.

Salary

€45000 - €50000 per annum

Location

Brussels

Description

En tant que Web Analyst vous serez en charge de plusieurs grands comptes clients internationnaux.

Salary

€50000 - €60000 per annum

Location

Paris, Île-de-France

Description

Opportunité de Responsable Web Analytics au sein de la Digital Factory du leader du E-Commerce dans le secteur de l'ammeublement et de la décoration.

Salary

£30000 - £45000 per annum

Location

London

Description

Opportunity for an ambitious web analyst to join an internationally renowned media group, responsible for reporting & insights across multiple platforms

Salary

£30000 - £36000 per annum

Location

London

Description

This charity are looking for someone to drive their data culture and oversee digital analytics and digital marketing.

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Web analytics recruitment in 2015

Web analytics recruitment in 2015

The UK analytics market is an ever-shifting landscape, with technical skills that flit in and out of favour more frequently than primary school playground friendships. Recruiting into this market, we at Harnham find the demand for analysts with up-to-date skill sets is a constant. The subtle variants required within these skill-sets coupled with the proficiencies we need to find, seem to also evolve on almost a monthly basis. This means that Harnham need to be as agile in our practices as the candidates we source.  This is nevermore clearly illustrated by the fact that one month we can be scouring the country for highly technical Tag Management specialists, and the next, our focus shifts to sourcing 8 new Conversion Rate Optimisation specialists. Moving on to next month, pinning down the elusive and much sought-after Web Analytics / BI / Computer Science / Statistical modelling expert (aka. The mythical “Analytics Unicorn”). The Benefit of Forward Thinking Skillsets The diversity of technical requirements should give tremendous encouragement to any analyst looking to find work – regardless of background and skill-set you possess; there will definitely be no shortage of suitors clamouring for the right expertise. However, it is prudent to be ever mindful, that with this exciting and evolving landscape, there are also risks attached. How often have you heard stories of promised roles not being fulfilled by companies? Or about analysts who join a company to do a specific job, and then have their career development curtailed by lack of long-term strategy, or a lack of knowledge of what to do next for the team? This kind of thing is and does happen regularly. Yet, hope is at hand. If you were to cast your gaze across the Atlantic Ocean to our American cousins, you would find that Analytics is a settled and well established practice, where Chief Data Officers regularly sit on the board and the Analysts control business strategy. Becoming a Unicorn Harnham’s team in New York City have found the lines between offline and online blur when stateside – Web Analysts do advanced statistical analysis and modelling, Stats Analysts measure conversion rates and so on and so on.  The US is trying to breed their own “Unicorns”, rather than chase them. As the dust starts to settle in the UK, and the market definition solidifies to become as robust as it is in the States; teams will grow and budgets will increase as the market develops. The senior analysts of today will become the thought leaders and managers of tomorrow.

How movie studios use data

Lights, Camera, Data

Whilst Data continues to play a huge role in all aspects of life; developing businesses, schools, health care etc., one industry has already seen a massive impact from the Big Data revolution. The film industry, and its television counterpart, were among the first see to the potential of how Data can transform the way they work.  Beyond profit, access to new types of Data is allowing companies to consider what audiences will be most interested in at specific times, utilising current viewing habits, what topics are the most popular on social media, and even the news so they can create something that tailors to everyone’s different interests. The Streaming Revolution Netflix’s popularity is down to more than the variety of movies and series it has to offer. Its pioneering use of recommendation systems, originating when it was purely a DVD rental service, means that it always knows what its subscribers want to watch, when they want to watch it, and on what device. Their ability to tailor bespoke recommendations, down to which poster people see, has created an entirely different approach to how viewers chose and engagement with entertainment.  Netflix’s Data collection means that it knows its audiences very well, something they can utilise as part of their marketing. By contrast, even a behemoth like Disney can struggle to compete. Following the success of 2015’s Star Wars: The Force Awakens, Disney Chairman, Bob Iger admitted ‘we don’t have any idea who went to see Star Wars in the cinemas’. Whist this may have not been too much of a problem at the time, given the film’s $2 Billion box office, the diminishing returns of the films that have followed suggests that better insight as to why the film was a success may have been beneficial. It’s no wonder, therefore, that Disney are launching their own streaming service later this year.  Beyond Box Office In the majority of businesses these days, Data is used to decipher consumer buying habits, web traffic and social media interactions, as well as to monitor supply chains, costs and sales. This is no different for the movie industry, particularly when examining what makes a move work. By using Data Science, producers can determine which actors, directors, release dates and even running times are likely to make a movie profitable. For example, history may dictate that the summer is likely to be the most profitable time of year. Whilst this may be true for June, where average profit is $100m, ten times that of January, November and December are the second and third most profitable months.   Beyond assessing profitability, however, Hollywood is using technology to try and re-establish a relationship between creators and audiences. Newly emerging tools are empowering studios to convert massive quantities of movie-goer reactions into meaningful actionable insights. With Big Data analytics, movie executives have gained an insight into audience’s perspectives and this is dramatically altering the way in which movies are made, marketed and distributed. Companies like IBM are looking at new ways of tracking sentiment analysis that will have a massive impact on the creative process. However, whether or not the industry’s leading writers and directors will want to work within these parameters is yet to be seen.  #DataDrivenAds Data’s impact on the movie industry goes beyond the insights it offers on audience perceptions. When it comes to marketing a movie, the Data & Analytics space offers a number of opportunities. Studios are beginning to realise that, in order to drive the small-screen generation to the big screen, they need to come to their territory. To promote ‘The Dark Tower’ in Singapore, Sony ran a series of targeted mobile adverts that allowed users to choose a character to engage with. A follow up campaign then targeted users who had engaged with relevant messaging and details of showtimes at their nearest cinemas, using the mobility of their devices to their advantage. Furthermore, for the release of ‘Ready Player One’, Facebook offered an augmented reality experience for those who engaged with the film’s poster in public.  However, sometimes, the most effective marketing technique remains word-of-mouth. Netflix’s ‘Bird Box’ received little critical praise and minimal attention initially upon release. However, once users started posting memes about the movie onto their social media feeds, viewing figures picked up exponentially. This allowed Netflix to reassess their marketing efforts and respond to public sentiment, creating a strategy that fed off the zeitgeist and was significantly more effective.  Data has transformed the movie industry. If you’d like to work with Data & Analytics to transform another, we may have a role for you. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

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