DIGITAL
ANALYTICS
FOCUS
Roles we specialize in:
We understand the unique demands of various roles within the Digital Analytics space, including:
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- Conversion Rate Optimisation: Specialists who focus on enhancing your website's performance and user experience to drive higher conversion rates.
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- E-commerce Analyst: Experts who analyze online sales data to optimize product offerings, pricing strategies, and customer experience.
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- Digital Marketing Analyst: Professionals who evaluate digital marketing campaigns, providing insights to improve reach, engagement, and ROI.
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- Media Analytics: Analysts who assess media performance across various channels, ensuring your advertising investments yield the best results.
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- Ad Tech: Technologists who specialize in advertising technology, ensuring your ad platforms and tools are optimized for performance.
- Web Analyst: Professionals who analyze web traffic and user behavior to provide actionable insights for improving site performance and user experience.
JOBS
LATEST
OPPORTUNITIES
Harnham are a specialist Data & AI recruitment business with teams that only focus on niche areas.
Digital Product Insights Lead
London
£65000 - £80000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
Digital Product Insights Lead – Up to £80,000 + bonuses
Hybrid (3 days office-based – South East England / London area)
Full private medical | Modern data stack | AI-driven transformation
Are you an experienced insights leader who thrives at the intersection of digital analytics, data science, and commercial strategy?
Our client – a leading UK brand undergoing a major AI and digital transformation – is seeking a Digital Product Insights Lead to drive data-led decision-making across its digital channels, products, and customer journeys.
The Role
As the Digital Product Insights Lead, you’ll head up a small, talented team of analysts to deliver predictive and prescriptive insights that directly shape business strategy.
You’ll focus on understanding user behaviour across web and app journeys, optimising funnels, forecasting sales, and identifying retention opportunities through data.
This is a leadership role that combines strategic direction with enough hands-on capability to guide your team technically and commercially.
What You’ll Be Doing
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Lead insight generation across digital products, channels, and journeys.
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Deliver actionable, predictive insights to influence key business decisions.
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Oversee funnel and conversion analysis, forecasting, and behavioural segmentation.
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Analyse mobile app usage and retention, driving engagement and lifetime value.
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Partner with Data Science and Engineering teams to ensure data quality and readiness.
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Coach and mentor a team of analysts, fostering curiosity and innovation.
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Act as the bridge between data and business stakeholders, translating analytics into commercial outcomes.
Tech Environment
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Tools: SQL, GA4, BigQuery
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Languages: Python, R
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Environment: Modern data infrastructure with dedicated tagging and engineering support.
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No tagging work required – focus purely on insights and impact.
About You
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5+ years’ experience in analytics, insights, or data science roles.
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Strong background in digital analytics, predictive modelling, or behavioural insights.
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Proven ability to translate data outputs into business actions.
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Experienced people leader with a track record of motivating high-performing teams.
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Energetic, proactive communicator who can engage technical and non-technical audiences alike.
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Passionate about leveraging AI and data to transform digital experiences.
Why Apply?
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Be at the forefront of an organisation investing heavily in AI and data innovation.
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Work within a modern analytics function with strong leadership and vision.
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Enjoy a financially secure, growing business with significant data investment.
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Play a pivotal role in shaping the next phase of digital and AI-driven insights.
Timeline: Interviews underway – target hire by end of January.
Package: £80,000 + up to 20% bonus + car allowance + full private medical.
If you’re ready to lead a team that turns digital data into real commercial impact, apply today!

To Apply for this Job Click Here
Digital Analytics Manager
London
£45000 - £55000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
DIGITAL ANALYTICS MANAGER
£45,000 – £55,000 + BENEFITS
LONDON – HYBRID 2 DAYS
Please note: you must have full UK right to work and be able to commute to central London weekly.
ABOUT THE BUSINESS
This digital agency partners with leading brands across Hospitality, Travel, Food & Drink, and Entertainment – helping them convert digital attention into real commercial outcomes. The culture is vibrant, social, and highly collaborative, with creativity and performance at the heart of everything they do. The team operates at pace, working closely with clients to enhance engagement, bookings, and revenue.
THE TEAM
You’ll join the Performance function, covering analytics, SEO, paid media, CRO, CRM, and digital strategy. This role is the analytics lead in the team – the go-to authority for all tracking, reporting, and data interpretation. You’ll work closely with internal and client stakeholders and line-manage an offshore analytics specialist already supporting implementation and delivery.
The environment is supportive yet autonomous – ideal for someone ready to step into leadership and drive analytics maturity.
THE ROLE
This is a hands-on leadership position where you’ll own the analytics strategy and ensure robust measurement across a range of digital clients.
You will take responsibility for tracking foundations, data accuracy, insight generation, and engaging client communication.
Key responsibilities include:
- Lead the full analytics lifecycle across multiple digital accounts.
- Own tracking infrastructure – GTM, tagging specifications, and measurement plans.
- Manage and optimise analytics accounts, dashboards, and reporting structures (e.g., Looker Studio).
- Ensure data integrity and establish best-in-class analytics standards across the agency.
- Manage and mentor an offshore analytics specialist.
- Collaborate closely with performance, content, and development teams.
Typical workload: ~75% hands-on technical analytics / 25% stakeholder-facing insight and communication.
PROJECT EXPOSURE
- GTM setup and tagging for paid campaigns.
- Dashboard development and automation (Looker Studio).
- BigQuery integration and data engineering (around 10% of role).
- Supporting performance decision-making with data-driven recommendations.
SKILLS & EXPERIENCE REQUIRED
- Strong experience in digital analytics – ideally within an agency environment.
- Expertise in GTM, tracking implementation, and Google Analytics environments.
- Skilled in dashboarding and visualising performance insights.
- Confident communicator – able to simplify technical detail for clients.
- Strong eye for detail and a passion for clean, reliable data.
- Leadership potential – capable of guiding others and owning delivery.
WHY APPLY?
- True ownership of analytics vision and standards.
- Career step-up for someone ready to lead and expand capability.
- Supportive performance team + autonomy to shape how analytics operates.
- Analyse performance across channels to deliver actionable insights.
- Present analytics narratives clearly and confidently to clients.

To Apply for this Job Click Here
Digital Analyst (Web)
City of London
£40000 - £50000
+ Digital Analytics
PermanentCity of London, London
To Apply for this Job Click Here
DIGITAL ANALYST (WEB)
UP TO £50,000 + BENEFITS
LONDON
This is an exciting opportunity to work within a leading food & beverage brand! You will be working to optimise their marketing and web analytics.
THE COMPANY
As a Digital Analyst in this leading beauty brand you will have an exciting opportunity to work in a wider data team, delivering high-impact projects. This company are a household brand name and would be well-recognised in the beauty market.
THE ROLE
As a Digital Analyst, you can be expected to be involved in the following:
- UX analysis – Looking at how customers interact with the site/app and identifying areas for improvement.
- Competitor data – There’s currently little in place, so this person could take ownership of bringing in competitor insights.
- Website improvements – The new site launched a few years ago-how can it be optimised further?
- Peak trading analysis – Deep dives into peak periods to understand performance and opportunities.Brand reporting – Going beyond just onsite data to look at market share, stock availability, and other key brand metrics.
- Market share tracking – Rather than just pulling and manipulating data, this role will be involved in plugging insights into dashboards.
- Customer analysis – A big focus on getting under the skin of customer behaviour.
- Collaboration – Working closely with teams across the business, building strong relationships and keeping communication clear.
- Working with the GTM / Tag Management team
- Reporting & Power BI – There’s a separate Power BI team who build dashboards, but they don’t currently integrate with GA data-this needs joining up.
YOUR SKILLS AND EXPERIENCE
The successful Digital Analyst will have the following skills and experience:
- Google Analytics (GA) – Strong understanding of GA to drive insights and integrate with reporting.
- BigQuery & SQL – Experience exporting GA data into BigQuery to support dashboard creation and deeper analysis.
- Power BI – Preferred, but open to experience with other reporting tools.
- Google Tag Manager (GTM) – An understanding of tagging is ideal but not essential
- Digital & Ecommerce Data Expertise – Experience working with web and app data, ideally within a digital or ecommerce setting.
THE BENEFITS
The successful Digital Analyst will be looking to earn up to £50,000 with a comprehensive benefits package.
HOW TO APPLY:
Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.

To Apply for this Job Click Here
Analytics Manager
Leeds
£60000 - £70000
+ Digital Analytics
PermanentLeeds, West Yorkshire
To Apply for this Job Click Here
Analytics Manager
Up to £70,000 + bonus
Hybrid – Leeds (2x days per week)
An industry-leading online healthcare provider is seeking a Customer Insight Lead to shape and deliver its customer insight strategy. Reporting to the Head of Customer Insight, you will manage a team of four analysts and drive data-led decision making across the organisation.
Key Responsibilities:
- Own and deliver the customer insight strategy end-to-end
- Lead LTV modelling and apply outcomes across the business
- Drive RFM analysis and embed usage across teams
- Develop and implement customer segmentation for acquisition and retention
- Support strategic and financial planning through improved LTV and CPA
- Utilise research data, social listening, and wider insight methodologies
- Run A/B testing and optimise campaign performance
- Collaborate with Data Science to apply predictive models
Required Skills & Experience:
- Strong, hands-on SQL capability
- Experience using or applying predictive models
- Experience leading or managing a team is required
- Confident communicator with strong stakeholder influence
- Ability to present insights clearly and drive action
Please note we cannot offer sponsorship.

To Apply for this Job Click Here
Customer Insights Manager
Leeds
£60000 - £70000
+ Digital Analytics
PermanentLeeds, West Yorkshire
To Apply for this Job Click Here
Lead Customer Insight Analyst
Up to £70,000 + bonus
Hybrid – Leeds (2x days per week)
An industry-leading online healthcare provider is seeking a Customer Insight Lead to shape and deliver its customer insight strategy. Reporting to the Head of Customer Insight, you will manage a team of four analysts and drive data-led decision making across the organisation.
Key Responsibilities:
- Own and deliver the customer insight strategy end-to-end
- Lead LTV modelling and apply outcomes across the business
- Drive RFM analysis and embed usage across teams
- Develop and implement customer segmentation for acquisition and retention
- Support strategic and financial planning through improved LTV and CPA
- Utilise research data, social listening, and wider insight methodologies
- Run A/B testing and optimise campaign performance
- Collaborate with Data Science to apply predictive models
Required Skills & Experience:
- Strong, hands-on SQL capability
- Experience using or applying predictive models
- Experience leading or managing a team is required
- Confident communicator with strong stakeholder influence
- Ability to present insights clearly and drive action
Please note we cannot offer sponsorship.

To Apply for this Job Click Here
Digital Analyst
London
£40000 - £50000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
DIGITAL DATA ANALYST
UP TO £50,000
HYBRID – UK (BURTON-UPON-TRENT / LONDON)
*Please note, you must be a UK resident to apply and hold full right to work*
ABOUT THE BUSINESS
This long-established British pub and brewing organisation operates a large national estate of pubs, restaurants, and hotels across the UK. With a strong heritage and a modern digital ambition, the business is investing heavily in data, analytics, and customer insight to better understand behaviour, optimise digital journeys, and drive commercial impact at scale.
Digital analytics plays a critical role in shaping decision-making across marketing, product, and customer experience, making this a highly visible and impactful hire.
THE TEAM
You’ll join a growing customer data and digital analytics function operating across multiple specialist areas, including digital analytics, CRM, loyalty, data science, and data engineering.
This role sits within the digital analytics pillar, working closely with stakeholders across marketing, product, and technology. While some advanced modelling is handled elsewhere, this role is hands-on, insight-driven, and central to improving digital performance across a large and complex estate of digital properties.
THE ROLE
This is a hands-on Digital Data Analyst role with a strong focus on data quality, reporting, and insight generation across a large portfolio of websites. You’ll work end to end; from assessing and validating data capture, through to building dashboards and translating findings into clear, actionable insight.
A key part of the role will be identifying drop-off points and friction within customer journeys, helping teams understand what’s happening across digital touchpoints and where performance can be improved.
KEY RESPONSIBILITIES
Digital Analytics & Reporting
- Produce end-to-end reports and dashboards covering digital performance across 80+ websites.
- Build and maintain reporting using tools such as GA4, Looker, Power BI, and Excel.
- Support stakeholders with clear insight to inform performance analysis and strategic planning.
Data Quality & Validation
- Assess, select, and extract data from multiple sources.
- Debug tagging issues and validate captured data to ensure accuracy and consistency.
- Identify gaps or anomalies in tracking and work with relevant teams to resolve them.
Journey & Performance Analysis
- Analyse customer journeys to identify drop-off points and opportunities for optimisation.
- Translate complex datasets into clear, compelling narratives for non-technical audiences.
- Contribute insight that directly supports digital, marketing, and product teams.
Collaboration & Improvement
- Work closely with internal teams to improve data usage and confidence in reporting.
- Operate comfortably in an environment where not all data is fully centralised.
- Support the ongoing evolution of digital analytics capability and best practice.
SKILLS & EXPERIENCE REQUIRED
- Strong, hands-on experience using GA4 (daily usage strongly preferred).
- Proven experience building custom reports within GA4.
- Experience creating dashboards in Looker and/or Power BI (examples encouraged).
- Solid understanding of web analytics and digital performance measurement.
- Experience with data validation, debugging, and tag troubleshooting (not implementation).
- Confident communicator with strong data storytelling skills.
- Enthusiastic, curious, and motivated by using data to drive real-world impact.
Desirable:
- Familiarity with tools such as Microsoft Clarity.
- Exposure to conversion rate optimisation (CRO) concepts.
LOCATION & WORKING ARRANGEMENT
- Hybrid working model with 50% office-based expectation.
- Minimum 1 day per week in the office, with flexibility across locations.
- Regular travel to Burton-upon-Trent (approximately every other week; at least 2 days per month).
- Alternate Wednesdays based from the London office.
- Additional travel to Burton as required for stakeholder engagement (expenses covered, subject to approval).
WHY APPLY?
- Work at scale across a large and varied digital estate.
- Play a key role in improving data quality, insight, and decision-making.
- High visibility role with impact across digital, marketing, and product teams.
- Join a growing analytics function with strong executive support.
- Hybrid working and a competitive salary package.

To Apply for this Job Click Here
Lead Insight Analyst
Leeds
£60000 - £70000
+ Digital Analytics
PermanentLeeds, West Yorkshire
To Apply for this Job Click Here
LEAD INSIGHT ANALYST
£60,000-£70,000 + 10% Bonus | Leeds (2 days/week) | Healthcare E-commerce
THE COMPANY
UK’s largest online healthcare platform delivering prescriptions directly to patients’ homes. Four core divisions: NHS prescription delivery, private online consultations, pet healthcare, and direct-to-consumer health products. PE-backed, forecasting 20% growth, scaling to £1bn+ turnover.
THE ROLE
Lead the customer insight function and manage a team of 4 Insight Analysts. Full ownership of customer segmentation, LTV modeling, and insight strategy across acquisition, retention, and lifecycle campaigns. Report to Head of Customer Insight. Hands-on leadership role – balance strategic ownership with getting into the data yourself.
WHAT YOU’LL DO
- Own LTV modeling and RFM analysis across the business
- Build customer segmentation frameworks for acquisition and retention programs
- Work with social listening tools and voice of customer data
- Design and analyze A/B tests to optimize campaigns
- Partner with Data Science on predictive models (churn, propensity, scoring)
- Present insights to CMO, CRM Director, and Finance teams
- Manage team of 4 analysts – set direction, develop talent, show what great looks like
KEY PROJECTS
- Azure to Microsoft Fabric migration (starts January)
- Tableau to Power BI migration
- LTV model rollout across organization
- RFM integration into CRM workflows
- Smart Reminders campaign measurement (prescription refills)
WHAT YOU NEED
Essential:
- Strong SQL (querying large datasets, complex joins, optimization)
- Customer segmentation, LTV modeling, or RFM analysis experience
- Understanding of predictive models (churn, propensity, scoring)
- Power BI or Tableau for dashboards
- Team leadership or mentorship experience
- Confident C-suite communicator with energy and presence
Highly Desirable:
- Subscription business or repeat purchase experience
- E-commerce or direct-to-consumer analytics
- Marketing analytics background
- Python or R for data analysis
TECH STACK
SQL (essential) | Power BI (migrating from Tableau) | Azure/Microsoft Fabric | Python (nice to have) | Social listening tools
WHAT’S ON OFFER
- £60K-£70K base + 10% bonus
- Leeds hybrid (2 days/week, near M1)
- Greenfield opportunity to build insight function
- Team will grow significantly if successful
- High visibility with senior leadership
- Mission-driven: helping patients access healthcare
INTERVIEW PROCESS
- 1-hour with Head of Customer Insight (motivations, fit)
- Technical task: dataset + brief, create insight output in Power BI, present findings (~90 mins, preferably F2F Leeds)
- Final interview (senior leadership, offer)
Timeline: 2-3 weeks
HOW TO APPLY
Send CV to Mohammed Buhariwala at Harnham
Keywords: Customer Insight, LTV, RFM, Segmentation, SQL, Power BI, Healthcare, E-commerce, Leeds

To Apply for this Job Click Here
Senior Insights Analyst
London
£45000 - £55000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
Senior Insight Analyst – £55,000 + Benefits
Remote (UK-Based)
Modern BI Stack | Data Transformation | Commercial Insight
Are you a commercially minded analyst who loves turning complex data into actionable business insight?
Our client – a leading UK distributor and supplier of industrial products – is undergoing a major data transformation and is seeking a Senior Insight Analyst to help drive smarter, data-led decisions across the business.
This is a fantastic opportunity to play a key role in shaping how data supports pricing, profitability, and operational performance within a dynamic, product-heavy environment.
The Role
As Senior Insight Analyst, you’ll sit within a forward-thinking transformation team, working closely with senior stakeholders across sales, marketing, finance, and supply chain.
You’ll analyse performance across thousands of SKUs and customers, deliver pricing and margin insights, and help build the foundations of a modern, connected BI environment under Microsoft Fabric.
This role is ideal for someone who enjoys blending commercial thinking with technical analytics – not just reporting numbers, but understanding the why behind them.
What You’ll Be Doing
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Lead analytical work across pricing, rebates, and margin performance, helping identify where value is gained or lost.
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Deliver actionable insights across sales, marketing, finance, and supply chain.
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Partner with ecommerce teams to improve visibility of digital performance and customer behaviour.
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Support key data integration and transformation projects within the Microsoft Fabric environment.
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Translate large datasets into clear, commercial recommendations for senior stakeholders.
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Contribute to key strategic initiatives, including price, volume, and mix analysis and margin optimisation.
Tech Environment
Core Skills: SQL (essential), Power BI (advantageous)
Platform: Microsoft Fabric (mid-implementation)
Languages: Python (pandas/numpy – desirable, not essential)
Other: Salesforce & Google Analytics exposure beneficial
About You
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Proven experience as an Insight Analyst, ideally in wholesale, distribution, or another product-heavy industry.
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Strong knowledge of pricing, rebates, and margin analysis.
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Excellent SQL skills and analytical problem-solving capability.
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Commercially aware – able to tell stories with data and influence decisions.
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Confident communicator who can engage across multiple business areas.
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Naturally curious, proactive, and adaptable in a fast-changing environment.
Why Apply?
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Join a business at the heart of a major BI and data transformation.
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Blend commercial strategy with technical analytics.
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Work within a supportive team driving real change and visibility.
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Exposure to Microsoft’s modern Fabric BI stack.
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Flexible, fully remote working with occasional collaboration days in the Midlands.
If you’re passionate about using data to drive profitability and operational excellence – and want to make a real impact within a modern, evolving BI landscape – apply in confidence today.

To Apply for this Job Click Here
Lead Customer Insight Analyst
Leeds
£60000 - £70000
+ Digital Analytics
PermanentLeeds, West Yorkshire
To Apply for this Job Click Here
LEAD CUSTOMER INSIGHT ANALYST
£60,000-£70,000 + 10% Bonus | Leeds (2 days/week) | Healthcare E-commerce
THE COMPANY
UK’s largest online healthcare platform delivering prescriptions directly to patients’ homes. Four core divisions: NHS prescription delivery, private online consultations, pet healthcare, and direct-to-consumer health products. PE-backed, forecasting 20% growth, scaling to £1bn+ turnover.
THE ROLE
Lead the customer insight function and manage a team of 4 Insight Analysts. Full ownership of customer segmentation, LTV modeling, and insight strategy across acquisition, retention, and lifecycle campaigns. Report to Head of Customer Insight. Hands-on leadership role – balance strategic ownership with getting into the data yourself.
WHAT YOU’LL DO
- Own LTV modeling and RFM analysis across the business
- Build customer segmentation frameworks for acquisition and retention programs
- Work with social listening tools and voice of customer data
- Design and analyze A/B tests to optimize campaigns
- Partner with Data Science on predictive models (churn, propensity, scoring)
- Present insights to CMO, CRM Director, and Finance teams
- Manage team of 4 analysts – set direction, develop talent, show what great looks like
KEY PROJECTS
- Azure to Microsoft Fabric migration (starts January)
- Tableau to Power BI migration
- LTV model rollout across organization
- RFM integration into CRM workflows
- Smart Reminders campaign measurement (prescription refills)
WHAT YOU NEED
Essential:
- Strong SQL (querying large datasets, complex joins, optimization)
- Customer segmentation, LTV modeling, or RFM analysis experience
- Understanding of predictive models (churn, propensity, scoring)
- Power BI or Tableau for dashboards
- Team leadership or mentorship experience
- Confident C-suite communicator with energy and presence
Highly Desirable:
- Subscription business or repeat purchase experience
- E-commerce or direct-to-consumer analytics
- Marketing analytics background
- Python or R for data analysis
TECH STACK
SQL (essential) | Power BI (migrating from Tableau) | Azure/Microsoft Fabric | Python (nice to have) | Social listening tools
WHAT’S ON OFFER
- £60K-£70K base + 10% bonus
- Leeds hybrid (2 days/week, near M1)
- Greenfield opportunity to build insight function
- Team will grow significantly if successful
- High visibility with senior leadership
- Mission-driven: helping patients access healthcare
INTERVIEW PROCESS
- 1-hour with Head of Customer Insight (motivations, fit)
- Technical task: dataset + brief, create insight output in Power BI, present findings (~90 mins, preferably F2F Leeds)
- Final interview (senior leadership, offer)
Timeline: 2-3 weeks
HOW TO APPLY
Send CV to Mohammed Buhariwala at Harnham
Keywords: Customer Insight, LTV, RFM, Segmentation, SQL, Power BI, Healthcare, E-commerce, Leeds

To Apply for this Job Click Here
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