DIGITAL
ANALYTICS
FOCUS
Roles we specialize in:
We understand the unique demands of various roles within the Digital Analytics space, including:
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- Conversion Rate Optimisation: Specialists who focus on enhancing your website's performance and user experience to drive higher conversion rates.
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- E-commerce Analyst: Experts who analyze online sales data to optimize product offerings, pricing strategies, and customer experience.
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- Digital Marketing Analyst: Professionals who evaluate digital marketing campaigns, providing insights to improve reach, engagement, and ROI.
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- Media Analytics: Analysts who assess media performance across various channels, ensuring your advertising investments yield the best results.
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- Ad Tech: Technologists who specialize in advertising technology, ensuring your ad platforms and tools are optimized for performance.
- Web Analyst: Professionals who analyze web traffic and user behavior to provide actionable insights for improving site performance and user experience.
JOBS
LATEST
OPPORTUNITIES
Harnham are a specialist Data & AI recruitment business with teams that only focus on niche areas.
Lead Customer Insight Analyst
Leeds
£60000 - £70000
+ Digital Analytics
PermanentLeeds, West Yorkshire
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LEAD CUSTOMER INSIGHT ANALYST
£60,000-£70,000 + 10% Bonus | Leeds (2 days/week) | Healthcare E-commerce
THE COMPANY
UK’s largest online healthcare platform delivering prescriptions directly to patients’ homes. Four core divisions: NHS prescription delivery, private online consultations, pet healthcare, and direct-to-consumer health products. PE-backed, forecasting 20% growth, scaling to £1bn+ turnover.
THE ROLE
Lead the customer insight function and manage a team of 4 Insight Analysts. Full ownership of customer segmentation, LTV modeling, and insight strategy across acquisition, retention, and lifecycle campaigns. Report to Head of Customer Insight. Hands-on leadership role – balance strategic ownership with getting into the data yourself.
WHAT YOU’LL DO
- Own LTV modeling and RFM analysis across the business
- Build customer segmentation frameworks for acquisition and retention programs
- Work with social listening tools and voice of customer data
- Design and analyze A/B tests to optimize campaigns
- Partner with Data Science on predictive models (churn, propensity, scoring)
- Present insights to CMO, CRM Director, and Finance teams
- Manage team of 4 analysts – set direction, develop talent, show what great looks like
KEY PROJECTS
- Azure to Microsoft Fabric migration (starts January)
- Tableau to Power BI migration
- LTV model rollout across organization
- RFM integration into CRM workflows
- Smart Reminders campaign measurement (prescription refills)
WHAT YOU NEED
Essential:
- Strong SQL (querying large datasets, complex joins, optimization)
- Customer segmentation, LTV modeling, or RFM analysis experience
- Understanding of predictive models (churn, propensity, scoring)
- Power BI or Tableau for dashboards
- Team leadership or mentorship experience
- Confident C-suite communicator with energy and presence
Highly Desirable:
- Subscription business or repeat purchase experience
- E-commerce or direct-to-consumer analytics
- Marketing analytics background
- Python or R for data analysis
TECH STACK
SQL (essential) | Power BI (migrating from Tableau) | Azure/Microsoft Fabric | Python (nice to have) | Social listening tools
WHAT’S ON OFFER
- £60K-£70K base + 10% bonus
- Leeds hybrid (2 days/week, near M1)
- Greenfield opportunity to build insight function
- Team will grow significantly if successful
- High visibility with senior leadership
- Mission-driven: helping patients access healthcare
INTERVIEW PROCESS
- 1-hour with Head of Customer Insight (motivations, fit)
- Technical task: dataset + brief, create insight output in Power BI, present findings (~90 mins, preferably F2F Leeds)
- Final interview (senior leadership, offer)
Timeline: 2-3 weeks
HOW TO APPLY
Send CV to Mohammed Buhariwala at Harnham
Keywords: Customer Insight, LTV, RFM, Segmentation, SQL, Power BI, Healthcare, E-commerce, Leeds

To Apply for this Job Click Here
Digital Data Analyst
£40000 - £50000
+ Digital Analytics
PermanentEngland
To Apply for this Job Click Here
Digital Data Analyst – Up to £45,000
Burton Upon Trent – Hybrid (2x per month in office)
A growing analytics team is hiring a Digital Data Analyst to optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working with SQL, GA4, Looker, Power BI, and Excel to assess data quality, debug tracking issues, and generate reports that drive key business decisions.
The Company
A well-established brand in the hospitality sector, operating over 2,600 pubs, restaurants, and hotels across the UK. Their digital analytics function is expanding to enhance website performance, customer journeys, and marketing effectiveness.
The analytics team is structured into four key areas:
- Digital – Website and app reporting, deep-dive analysis, and future planning
- CRM – Customer database management, campaign analysis, and reporting
- Loyalty & Customer Insights – Understanding and segmenting customer behavior
- Data Science & Engineering – Supporting analytics efforts and proving business value
The Role
As a Digital Data Analyst, you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. You will provide valuable insights that enhance the customer experience and improve conversion rates.
Key Responsibilities:
- Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BI
- Extract, assess, and report on website data, delivering actionable insights
- Work with SQL to manipulate and analyze datasets
- Build automated dashboards and reports to track website performance
- Support conversion rate optimization (CRO) initiatives by identifying drop-off points in customer journeys
- Work with marketing and product teams to optimize digital campaigns and user experiences
Your Skills and Experience
The ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights.
Essential:
- Strong SQL skills with experience in extracting and transforming web data
- Experience with GA4 (Google Analytics), Looker, and Power BI
- Understanding of website tracking, tag debugging, and data validation
- Proficiency in Excel for manual reporting where necessary
- Ability to interpret data trends and make recommendations
Nice to Have:
- Experience with Microsoft Clarity
- Knowledge of CRO and website optimization strategies
- Background in Adobe Analytics (not required but beneficial)
The Benefits
- Salary up to £45,000
- Hybrid working with 2x per month in Burton Upon Trent
- Exposure to a high-growth analytics function
- Collaboration with Data Science, CRM, and Marketing teams
- Strong career progression opportunities
How to Apply
Please register your interest by sending your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.
Key Terms
Digital Analyst, Web Analytics, SQL, GA4, Google Analytics, Looker, Power BI, Microsoft Clarity, Data Visualization, CRO, Dashboarding, Reporting, Data Science, Customer Insights, Tag Debugging, Conversion Rate Optimization, Hospitality Analytics, Burton Upon Trent, Hybrid Work.

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Senior Insights Analyst
London
£45000 - £55000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
Senior Insight Analyst – £55,000 + Benefits
Remote (UK-Based)
Modern BI Stack | Data Transformation | Commercial Insight
Are you a commercially minded analyst who loves turning complex data into actionable business insight?
Our client – a leading UK distributor and supplier of industrial products – is undergoing a major data transformation and is seeking a Senior Insight Analyst to help drive smarter, data-led decisions across the business.
This is a fantastic opportunity to play a key role in shaping how data supports pricing, profitability, and operational performance within a dynamic, product-heavy environment.
The Role
As Senior Insight Analyst, you’ll sit within a forward-thinking transformation team, working closely with senior stakeholders across sales, marketing, finance, and supply chain.
You’ll analyse performance across thousands of SKUs and customers, deliver pricing and margin insights, and help build the foundations of a modern, connected BI environment under Microsoft Fabric.
This role is ideal for someone who enjoys blending commercial thinking with technical analytics – not just reporting numbers, but understanding the why behind them.
What You’ll Be Doing
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Lead analytical work across pricing, rebates, and margin performance, helping identify where value is gained or lost.
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Deliver actionable insights across sales, marketing, finance, and supply chain.
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Partner with ecommerce teams to improve visibility of digital performance and customer behaviour.
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Support key data integration and transformation projects within the Microsoft Fabric environment.
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Translate large datasets into clear, commercial recommendations for senior stakeholders.
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Contribute to key strategic initiatives, including price, volume, and mix analysis and margin optimisation.
Tech Environment
Core Skills: SQL (essential), Power BI (advantageous)
Platform: Microsoft Fabric (mid-implementation)
Languages: Python (pandas/numpy – desirable, not essential)
Other: Salesforce & Google Analytics exposure beneficial
About You
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Proven experience as an Insight Analyst, ideally in wholesale, distribution, or another product-heavy industry.
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Strong knowledge of pricing, rebates, and margin analysis.
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Excellent SQL skills and analytical problem-solving capability.
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Commercially aware – able to tell stories with data and influence decisions.
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Confident communicator who can engage across multiple business areas.
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Naturally curious, proactive, and adaptable in a fast-changing environment.
Why Apply?
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Join a business at the heart of a major BI and data transformation.
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Blend commercial strategy with technical analytics.
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Work within a supportive team driving real change and visibility.
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Exposure to Microsoft’s modern Fabric BI stack.
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Flexible, fully remote working with occasional collaboration days in the Midlands.
If you’re passionate about using data to drive profitability and operational excellence – and want to make a real impact within a modern, evolving BI landscape – apply in confidence today.

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Head of Digital
London
£65000 - £80000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
Head of Digital
Hybrid – 4 days in Central London
Up to £80,000 + Bonus
Urgent Hire | High-Impact Role | Performance-Driven Team
THE COMPANY
This is a global organisation scaling fast, backed by significant investment and operating in a marketing-led, data-first model.
They’re restructuring digital from the ground up-bringing in top-tier talent, overhauling platforms, and investing in AI, CRM, CRO, and SEO to build out a world-class digital experience across their web infrastructure.
If you’re used to high performance, fast decisions, and real commercial ownership-this is your arena.
THE ROLE
As Head of Digital, you’ll own the strategy, performance, and roadmap of a newly centralised web platform (Drupal CMS), serving as the digital heartbeat of a multi-brand global business.
This isn’t just about keeping the lights on-this is your product. You’ll connect content, CRM, CRO, SEO, and AI innovation into one high-performing, scalable digital ecosystem.
Think:
End-to-end product leadership
AI experimentation with real budget
CRM + CRO integration
UX and conversion at the core
Global scale, local delivery
This is not a delivery or project role-it’s a strategic digital product position in a business that genuinely values performance, conversion, and measurable outcomes.
WHAT YOU’LL BE DOING
- Drive the product roadmap for a global digital platform (Drupal)
- Lead performance-focused UX, SEO, and CRO initiatives
- Connect CRM campaigns, enrolment journeys, and retention efforts into one seamless experience
- Experiment with and scale AI-powered tools across web and marketing ops
- Own uptime, security, scalability, and GDPR compliance
- Manage agency relationships and ensure ROI-driven output
- Work closely with data, performance, and content teams to continually optimise
YOUR EXPERIENCE
- Proven experience in digital product leadership (web/product/CRM/CRO/SEO)
- Can lead cross-functional teams without needing to be hands-on
- Commercial mindset-focused on performance, not just delivery
- You think like a product owner and act like a performance marketer
- Passionate about AI innovation (no need to be a technical expert)
- Bonus if you’ve worked in fast-growth, multi-brand, or PE-backed environments
WHAT’S IN IT FOR YOU?
✅ A product role with real strategic ownership
✅ Exposure to AI adoption and platform innovation
✅ Leadership visibility in a performance-led, marketing-first business
✅ Opportunity to make global impact from day one
Find out more and apply via the link below.

To Apply for this Job Click Here
Digital Product Insights Lead
London
£65000 - £80000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
Digital Product Insights Lead – Up to £80,000 + bonuses
Hybrid (3 days office-based – South East England / London area)
Full private medical | Modern data stack | AI-driven transformation
Are you an experienced insights leader who thrives at the intersection of digital analytics, data science, and commercial strategy?
Our client – a leading UK brand undergoing a major AI and digital transformation – is seeking a Digital Product Insights Lead to drive data-led decision-making across its digital channels, products, and customer journeys.
The Role
As the Digital Product Insights Lead, you’ll head up a small, talented team of analysts to deliver predictive and prescriptive insights that directly shape business strategy.
You’ll focus on understanding user behaviour across web and app journeys, optimising funnels, forecasting sales, and identifying retention opportunities through data.
This is a leadership role that combines strategic direction with enough hands-on capability to guide your team technically and commercially.
What You’ll Be Doing
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Lead insight generation across digital products, channels, and journeys.
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Deliver actionable, predictive insights to influence key business decisions.
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Oversee funnel and conversion analysis, forecasting, and behavioural segmentation.
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Analyse mobile app usage and retention, driving engagement and lifetime value.
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Partner with Data Science and Engineering teams to ensure data quality and readiness.
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Coach and mentor a team of analysts, fostering curiosity and innovation.
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Act as the bridge between data and business stakeholders, translating analytics into commercial outcomes.
Tech Environment
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Tools: SQL, GA4, BigQuery
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Languages: Python, R
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Environment: Modern data infrastructure with dedicated tagging and engineering support.
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No tagging work required – focus purely on insights and impact.
About You
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5+ years’ experience in analytics, insights, or data science roles.
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Strong background in digital analytics, predictive modelling, or behavioural insights.
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Proven ability to translate data outputs into business actions.
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Experienced people leader with a track record of motivating high-performing teams.
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Energetic, proactive communicator who can engage technical and non-technical audiences alike.
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Passionate about leveraging AI and data to transform digital experiences.
Why Apply?
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Be at the forefront of an organisation investing heavily in AI and data innovation.
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Work within a modern analytics function with strong leadership and vision.
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Enjoy a financially secure, growing business with significant data investment.
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Play a pivotal role in shaping the next phase of digital and AI-driven insights.
Timeline: Interviews underway – target hire by end of January.
Package: £80,000 + up to 20% bonus + car allowance + full private medical.
If you’re ready to lead a team that turns digital data into real commercial impact, apply today!

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UI Designer
City of London
£300 - £400
+ Digital Analytics
ContractCity of London, London
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UI Designer
Premium Health Supplement Brand
£300 per day outside IR35
4 days per week
Seeking a creative and experienced UI Designer to craft beautiful, intuitive, and engaging user interfaces for a high-end health supplement brand. You will play a key role in shaping the visual identity and user experience, ensuring the brand’s premium essence is reflected across all digital touchpoints.
Role & Responsibilities:
- Design elegant and user-friendly interfaces for our website, mobile apps, and marketing materials
- Collaborate with branding and marketing teams to develop cohesive visual concepts
- Create responsive, scalable designs that captivate and convert
- Maintain high standards of visual quality that align with the brand’s premium positioning
- Stay updated with the latest design trends and best practices
Skills & Experience:
- Proven experience designing for premium brands or luxury products
- Strong portfolio showcasing beautiful, sophisticated UI designs
- Proficiency in design tools such as Adobe XD, Figma, Sketch, or similar
- Excellent visual, creative, and problem-solving skills
- Ability to work independently and collaborate seamlessly with cross-functional teams
- Attention to detail and a keen eye for aesthetics
- Very strong grasp of UX best practice, experience at the heart of everything you do!
Benefits
£300-£400 per day outside IR35, London based, 1 day per week in the office
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
UI / UI Designer / Design / Premium / Adobe XD / Figma

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Senior Digital Customer Experience Lead
London
£60000 - £70000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
SENIOR CUSTOMER EXPERIENCE MANAGER
UP TO £70,000 + BONUS
LONDON – 2 DAYS A WEEK IN OFFICE
Please note: you must have full UK right to work and be able to commute to central London twice per week.
ABOUT THE BUSINESS
This global lifestyle organisation is undergoing a major transformation of its digital customer experience, investing heavily in modernising journeys, personalisation, and product optimisation across its ecommerce platforms. Operating internationally, the business is well-established yet highly ambitious, with a growing focus on elevating the end-to-end experience across all digital touchpoints.
Customer Experience has recently been repositioned as a standalone strategic function, responsible for shaping how millions of customers browse, discover, purchase, and engage online.
THE TEAM
You’ll join the Customer Experience team, reporting into a Director who leads global and regional CX strategy. The team partners closely with Product, Technology, UX, Trading, and Analytics to identify friction, define improvements, and deliver best-in-class digital journeys.
You will lead two experienced managers, overseeing optimisation, site features, internal search, journey enhancements, and A/B testing – supported by a wider network of analysts, UX designers, and engineering teams.
The digital product organisation is structured into four customer flow areas: Inspiration, Discovery, Cart & Checkout, and Post-Purchase. You’ll own 1-2 of these streams, representing business needs and helping shape the roadmap.
THE ROLE
This is a senior, hands-on position responsible for elevating the digital customer experience across key product streams. You’ll combine user insight, experimentation, and commercial awareness to deliver meaningful improvements to journeys, features, and site performance.
You will play a central role in ideation, requirements gathering, testing, UAT, and post-launch validation – partnering with Tech, Product, UX, and global/regional stakeholders to bring enhancements to life.
Key responsibilities include:
Customer Journey & Optimisation
- Own end-to-end CX for selected digital product areas.
- Identify friction points and champion solutions with Product/Tech teams.
- Ensure site functionality, features, and promotional components perform as intended.
- Represent the business throughout discovery, design reviews, and release cycles.
Data & Voice of Customer
- Analyse NPS, qualitative feedback, and digital metrics to surface issues and opportunities.
- Deliver clear, data-led insights on customer impact and commercial performance.
- Collaborate with analytics to influence content, merchandising, and product priorities.
Experimentation & Testing
- Lead the A/B testing programme across journeys and features.
- Review UX designs and create robust business requirements for enhancements.
- Oversee UAT, QA, and post-launch validation of new features.
- Partner across UX, engineering, and analytics to drive a structured optimisation roadmap.
Leadership & Collaboration
- Manage and develop two managers plus their supporting teams.
- Confidently challenge and influence senior stakeholders at global and regional levels.
- Align CX efforts with Product, Trading, UX, CI/Analytics, and other cross-functional groups.
SKILLS & EXPERIENCE REQUIRED
- Strong digital or ecommerce background
- Proven experience delivering journey improvements, A/B tests, and product optimisations.
- Deep understanding of digital CX principles and high-quality user journeys.
- Confident communicator able to influence, challenge, and guide stakeholders.
- Hands-on experience with experimentation platforms, CRO tools, analytics, UAT, and VoC insight.
- People management experience with a focus on coaching, collaboration, and team development.
WHY APPLY?
- Drive the digital customer experience for a globally recognised consumer brand.
- Own meaningful product streams with the autonomy to shape their direction.
- Lead talented managers while influencing senior stakeholders across regions.
- Join a forward-thinking, digitally focused environment where optimisation, experimentation, and continuous improvement are at the heart of decision-making.

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Digital Marketing and Website Analytics Manager
London
£55000 - £65000
+ Digital Analytics
PermanentLondon
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Digital Marketing & Website Analytics Manager
Location: London | Hybrid (Mon & Wed in-office)
Salary: Up to £65k + Share Options (after 1 year)
About the Role
A leading London-based private healthcare provider is looking for a Digital Marketing & Website Manager to take full ownership of their digital presence. With a brand-new website launching early 2025, this is a high-impact role for someone who loves combining hands-on digital execution with technical website management.
You’ll work across marketing, product and development teams, manage agency partners, and drive performance across all digital channels.
What You’ll Be Doing
Website Management & Optimisation
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Own the website end-to-end (Contentful).
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Lead UAT, regression testing and analytics setup.
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Analyse performance, run A/B tests and drive CRO.
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Collaborate with product and dev teams on UX/functionality improvements.
Digital Marketing Delivery
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Manage SEO, PPC, paid social and web agencies.
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Deliver campaigns across paid and organic channels.
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Shape user journeys and support broader marketing strategy.
Analytics & Reporting
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Use GA4, GTM, HubSpot and Hotjar to track performance.
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Build dashboards, tagging frameworks and conversion reporting.
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Provide clear, actionable insights on spend and results.
Ownership & Collaboration
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Confidently work with senior stakeholders.
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Proactive, ideas-led and able to run with projects from day one.
What They’re Looking For
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~5 years’ digital marketing experience.
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Strong technical skills in website management & analytics.
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Comfortable managing agencies and cross-functional teams.
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Experience with Contentful, GA4, GTM, HubSpot, Hotjar, A/B testing.
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Service-sector background helpful (healthcare not essential).
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Confident, data-driven, and hands-on.
Interview Process
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Stage 1: Remote
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Stage 2: In-person with senior marketing, product & tech
Find out more and apply via the link below.

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Head of Paid Media
Folkestone
£50000 - £70000
+ Digital Analytics
PermanentFolkestone, Kent
To Apply for this Job Click Here
Head of Paid Media
£50,000-£70,000 * Hybrid (Kent-based agency) * Full-time
A fast-growing digital agency is looking for a Head of Paid Media to lead a high-performing team and drive paid search & social strategy across a diverse client portfolio.
This role is ideal for an experienced paid media leader who enjoys combining hands-on delivery with team management, and who’s confident owning performance, strategy and client communication.
The Role
This position is split roughly 50/50 between team leadership and campaign delivery.
You will:
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Lead and develop a paid media team (senior, manager and execs).
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Oversee strategy and performance across 40+ active accounts.
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Own key KPIs and ensure campaigns deliver measurable commercial outcomes.
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Work across paid search and paid social channels – Google Ads (must-have), Bing, Meta, TikTok, Instagram and more.
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Get hands-on where needed with execution, optimisation and troubleshooting.
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Partner with account management, data, content and digital PR teams to drive results.
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Communicate technical insights, performance updates and recommendations to clients.
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Make proactive commercial observations and contribute to wider growth initiatives.
Budgets vary significantly – from £5K per month to £1M+ – offering strong variety and strategic challenge.
About You
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Strong technical background in paid search – Google Ads expertise is essential.
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Experience across paid social platforms is highly beneficial.
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Comfortable leading teams in a fast-paced agency environment.
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Confident managing both enterprise-level and smaller campaigns.
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Data-literate and able to interpret performance, measurement and conversions.
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Able to balance strategic thinking with hands-on delivery.
Location & Working Style
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Ideally 3 days per week in the Kent office (55 minutes from St Pancras).
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For exceptional candidates, remote-first arrangements are possible with 1-2 office visits per month for key meetings.
Interview Process
2-3 stages:
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Introductory interview with the hiring lead.
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In-person or virtual interview with senior leadership, including a scenario-based task (e.g., “How is AI changing paid search?”).
Find out more and apply via the link below.

To Apply for this Job Click Here
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