CONVERSION RATE OPTIMISATION
RECRUITMENT SOLUTIONS
Conversion rate optimisation or CRO is the process of increasing a desired action on a website, known as a conversion. CRO involves analysing data, creating hypotheses and testing changes to increase conversions. The skills required are data analysis, digital design, copywriting and some knowledge of html. bottom line.
If you're looking to take the next step in your Conversion Rate Optimisation career, please browse the jobs below!
Our consultants instinctively know what to look for in the right candidate to deliver consistently time and time again.
At Harnham, we fine tune the talent search to help create the right partnerships. Call us to find out how.
WHY CHOOSE
HARNHAM FOR CRO RECRUITMENT?
- Expertise in Data and AI Recruitment: With over 17 years of experience, we understand the specific skills and attributes needed for successful CRO specialists.
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- Comprehensive Talent Network: Our extensive network spans across the United States, Europe, and the United Kingdom, providing access to a broad pool of talented CRO professionals.
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- Customised Recruitment Solutions: We offer tailored recruitment services, whether you need contract, permanent, or executive search solutions.
OUR
SERVICES
ATD - Rockborne: Graduate consultants trained in advanced data skills, ready to join your team after a 12-week intensive program.
Contract / Freelance: Flexible interim solutions for your immediate project needs.
Full-Time / Direct Hiring: Sourcing the best permanent talent to ensure long-term success.
Executive Search: Identifying top-level leaders to drive your CRO strategies.
GenAI, Prompt, LLM Training: Specialized training programs to elevate your team's data expertise.
Benefits of Partnering with Harnham:
- Speed of hire and high-quality candidates.
- Specialized industry knowledge and insights.
- Personalized recruitment process tailored to your needs.
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Partner with Harnham to find the best CRO specialists and transform your digital performance. Contact us today to discuss your recruitment needs.
For Job Seekers: Interested in CRO roles? See our roles below or browse all our jobs here.
JOBS
LATEST
OPPORTUNITIES
Harnham are a specialist Data & AI recruitment business with teams that only focus on niche areas.
Conversion Rate Optimisation Manager
Romford
£50000 - £60000
+ Digital Analytics
PermanentRomford, London
To Apply for this Job Click Here
Up to £60,000 + up to 20% bonus
Hybrid – London (2 days per month in Romford)
I’m hiring a Customer Experience Optimisation Manager to join a growing, tech‑focused insurance business and take ownership of experimentation and optimisation across the full customer journey.
This is a high‑impact role, owning how the business tests, learns, and improves performance across marketing and digital channels.
The company
A modern, fast‑growing travel insurance provider operating across multiple brands, focused on delivering strong customer experiences in a highly regulated space.
They sit somewhere between a tech business and a traditional insurer – meaning fast‑paced, data‑driven, and highly commercial.
The role
You’ll be responsible for building and owning the experimentation strategy across the business, working across marketing, customer experience, and product teams.
This is not a narrow product analytics role – it’s holistic experimentation ownership across all channels.
What you’ll be doing
- Own the experimentation roadmap and CRO strategy across the full customer journey
- Design and run A/B tests across email, website, and direct marketing channels
- Identify customer pain points and define optimisation opportunities
- Work with UX, engineering, and marketing teams to implement tests and improvements
- Analyse results and turn findings into scalable business improvements
- Build frameworks for testing, measurement, and continuous optimisation
- Drive a culture of data‑driven experimentation across the business
What you bring
Must‑haves
- Strong experience working in CRO / experimentation / optimisation roles
- Proven experience owning an experimentation roadmap (not just contributing)
- Hands‑on experience running A/B and multivariate testing at scale
- Experience identifying customer journey pain points and driving improvements
- Strong stakeholder skills – able to work across marketing, product, and tech
- Experience with experimentation tools (e.g. Optimizely, VWO, AB Tasty, etc)
Strongly preferred
- Experience in insurance, financial services, telecoms, or regulated industries
- Experience across multiple channels (email, website, direct marketing)
- Background in conversion rate optimisation or digital performance
- Experience in fast‑paced, commercial environments (e.g. retail, travel, eCommerce)
Not the right fit if:
- You’re a pure product analyst who only occasionally runs tests
- You haven’t owned end‑to‑end experimentation strategy
- Your experience is heavily skewed toward reporting, not testing
What they’re looking for
- 5-6+ years’ experience
- A confident, independent operator – able to own this function end‑to‑end
- Strong commercial mindset and focus on measurable outcomes
- Someone who can translate testing into real business impact
The team
- Reports into Head of Marketing / Customer Experience
- Works alongside marketing, CRM, UX, and product teams
- Dedicated CX function already in place – this role adds deep experimentation capability
Why this role
- Full ownership of experimentation across an entire business
- Opportunity to shape a CRO capability from the ground up
- High visibility across senior stakeholders
- Work in a fast‑growing, modern insurance business
- Flexible hybrid working (only 2 days per month in office)
Package
- Up to £60,000 salary
- Up to 20% discretionary bonus
Interview process
- Stage 1: Intro conversation
- Stage 2: Technical + presentation (experimentation focus)
- Final stage: Leadership discussion
If you’re someone who has owned experimentation end‑to‑end and wants a role with genuine autonomy and impact, this is a great opportunity.

To Apply for this Job Click Here
CRO Developer
£45000 - £60000
+ Digital Analytics
PermanentCheshire
To Apply for this Job Click Here
CRO Developer
Cheshire (Hybrid – 3x Days a Week in Office)
£45,000 – £60,000
Are you passionate about Conversion Rate Optimisation and looking for the opportunity to build a CRO function from the ground up? I am partnering with an established digital business that’s investing heavily in experimentation and optimisation. Following two years of successful contractor-led CRO activity, they’re now looking for their first permanent CRO Manager to own the function, shape experimentation strategy and build a team as the business continues to grow; this is a genuine greenfield opportunity with significant autonomy, senior stakeholder exposure and the chance to make a measurable commercial impact from day one!
The Company
My client is an international digital marketing and customer acquisition business that owns and operates a portfolio of high-performing online brands across both B2B and B2C markets. Since launching in 2013, the business has grown to over 100 employees with operations across the UK, North America, Australia and Europe, supporting millions of customer interactions every year. Unlike traditional agencies, the business owns its own digital platforms, giving the team complete control over customer acquisition, experimentation and optimisation across the entire user journey. With over 40 products, multiple acquisition funnels and high volumes of website traffic, experimentation is viewed as a key commercial growth lever and has strong backing from senior leadership.
The Role
As the CRO Manager you will take ownership of Conversion Rate Optimisation across multiple brands and customer journeys; initially operating as an individual contributor, you’ll have the opportunity to establish experimentation best practice before growing and leading the CRO capability over time.
Key responsibilities include:
- Owning the CRO roadmap across multiple digital brands
- Designing, implementing and analysing A/B and multivariate tests
- Building experimentation frameworks and best practice
- Identifying opportunities to improve customer journeys and conversion performance
- Partnering with Product, Marketing, PPC and Development teams
- Using customer behaviour data to prioritise optimisation opportunities
- Measuring commercial impact and presenting recommendations to stakeholders
- Helping establish a long-term experimentation culture across the business
Your Skills & Experience
- Extensive CRO / Experimentation experience
- Hands-on test build/development experience
- Proven experience delivering successful experimentation programmes
- Strong knowledge of A/B testing methodologies
- Hands-on experience with platforms such as Convert.com, Optimizely, VWO or similar
- Experience working with high-traffic websites
- Strong understanding of customer journey optimisation
- Excellent stakeholder management and communication skills
- Commercial mindset with a focus on measurable outcomes
- Experience within lead generation or performance marketing environments advantageous
- Previous mentoring or management experience beneficial
The Benefits
- £45,000 – £60,000
- Genuine opportunity to build and lead the CRO function; clear progression as the optimisation function expands
How to Apply
To register your interest in this opportunity, please submit your CV via the Apply link on this page. For more information, contact Adam Osborne at Harnham

To Apply for this Job Click Here
Customer Experience Optimisation Manager
£50000 - £60000
+ Digital Analytics
PermanentEssex
To Apply for this Job Click Here
Customer Experience Optimisation Manager
Remote (UK) | 2 Days Per Month in Essex (London Zone 6)
Up to £60,000 + 15-20% Discretionary Bonus
Intro
An exciting opportunity to join one of the UK’s leading travel insurance groups as they continue their international expansion. This role offers full ownership of the end-to-end customer journey, leading CRO strategy, experimentation and digital optimisation across multiple consumer brands.
THE COMPANY
Our client is an award-winning travel insurance group that has helped over 30 million customers since launching in 2000. With operations across the UK and Australia, and further international expansion planned, they are recognised as one of the Top 10 Insurance Companies to Work For in the UK. Their business is built around innovation, experimentation and delivering exceptional digital customer experiences.
THE ROLE
You’ll own the end-to-end digital customer journey, developing and delivering a strategic CRO roadmap that improves conversion, retention and overall customer experience.
Working across Marketing, UX, Engineering, Pricing and Customer Operations, you’ll lead experimentation programmes, use data to identify optimisation opportunities, present recommendations to senior stakeholders and ensure successful ideas are implemented across the business.
This is a strategic, hands-on role with significant autonomy and visibility.
YOUR SKILLS AND EXPERIENCE
- Strong experience in Conversion Rate Optimisation (CRO) and experimentation.
- Hands-on A/B testing experience using platforms such as AB Tasty, Optimizely, VWO or similar.
- Experience with analytics platforms including Google Analytics or equivalent.
- Strong understanding of tagging, front-end implementation, experimentation architecture and UX/UI principles.
- Proven ability to own optimisation projects from strategy through to delivery.
- Excellent stakeholder management and presentation skills.
- Experience in agency or in-house environments considered.
- Permanent employment background preferred (no freelance-only experience).
THE BENEFITS
- Up to £60,000 salary.
- 15-20% discretionary bonus.
- Remote-first working with just two office days per month.
- Join a collaborative and social team.
- Opportunity to shape optimisation strategy across multiple consumer brands.
- International business with ambitious growth plans.
- Three-stage interview process completed entirely online.
HOW TO APPLY
Please register your interest by sending your CV to Max at Harnham via the Apply link on this page.

To Apply for this Job Click Here
Senior Marketing Data Analyst
San Francisco
$159423.07 - $199583.08
+ Digital Analytics
PermanentSan Francisco, California
To Apply for this Job Click Here
Senior Marketing Data Analyst
Harnham San Francisco Bay Area (Hybrid)
Senior Marketing Analyst
Location: Concord, CA – Hybrid, onsite ~3 days/week, primarily Tuesday-Thursday
About the Role
This role sits within the Analytics team, supporting executive leadership, operations, finance, marketing, and new product initiatives. It combines executive reporting, automated dashboard development, and strategic analysis – with a particular focus on marketing performance and web analytics.
The Senior Marketing Analyst will play a key role in an upcoming website redesign, owning web analytics for the new site launch and partnering directly with an external vendor to help design the tracking strategy. This is a role for someone who wants to move beyond reporting and into providing real recommendations that shape business decisions.
What You’ll Do
- Build and automate reports and dashboards
- Analyze marketing performance across channels
- Own web analytics for a new website launch
- Partner with a vendor during the website redesign
- Help design and implement tracking strategy
- Provide data-driven recommendations, not just reporting
What We’re Looking For
Required:
- 5+ years of analytics experience
- Strong SQL skills
- Experience with Power BI
- Marketing analytics background
- Web analytics experience
- Background in statistics, including experiment design, A/B testing, and testing methodology and sample size considerations
Marketing Experience:
- Campaign performance analysis
- Attribution reporting
- Google Ads and paid media analytics
- Deep understanding of CPC and related metrics, not just tool usage
- Customer acquisition metrics
- ROI measurement
Strong candidates will be able to point to measurable business impact – for example, improving campaign performance, reducing acquisition costs, increasing conversions, or driving optimization results with quantifiable outcomes.
Working Style:
As a senior team member, this person should be comfortable bringing problems and proposed solutions to the table, making recommendations independently, and operating with coaching rather than constant direction.
Tech Stack:
SQL, Power BI, Azure, Google Analytics
Compensation & Benefits
Base Salary: $131,000-$164,000, plus annual bonus eligibility
Benefits:
- 401k with employer contribution and match
- Employer-paid medical, dental, and vision coverage
- Employer-paid life and disability insurance
- Paid vacation and sick time
- Tuition reimbursement and student loan repayment assistance
-
Seniority Level
Mid-Senior level
-
Industry
- Financial Services
-
Employment Type
Full-time
-
Skills
- Microsoft Azure

To Apply for this Job Click Here
CRO Developer
Manchester
£50000 - £60000
+ Digital Analytics
PermanentManchester, Greater Manchester
To Apply for this Job Click Here
CRO Developer
£50,000 – £60,000
Hybrid – Manchester (3x days per week)
This is a rare opportunity to join a growing digital business where experimentation sits at the heart of decision making. With strong investment in CRO and testing, you will play a key role in creating, deploying, and analysing experiments across high traffic digital platforms. This position offers the chance to make a direct commercial impact while working with modern experimentation tools and technologies.
The Company
They are an established digital performance business operating across multiple international markets. Through a portfolio of proprietary digital platforms, they manage and optimise the full customer journey from acquisition through to conversion. Their data-driven approach to growth has created a strong culture of experimentation, with significant opportunities to improve customer experiences through testing. Continued expansion has led to investment in building internal CRO and experimentation capability.
The Role
As a CRO Developer, you will be responsible for building, implementing, and maintaining A/B tests and experiments across a range of digital products. You will work closely with analysts, marketers, designers, and stakeholders to translate hypotheses into live experiments that drive measurable business results.
- Build and deploy A/B and multivariate tests using HTML, CSS, and JavaScript
- Develop high-quality experiment code across websites and digital platforms
- Work with CRO and product stakeholders to turn testing ideas into live experiments
- Implement personalisation and experimentation campaigns using leading CRO tools
- Ensure experiments are technically robust, performant, and accurately tracked
- Debug, troubleshoot, and optimise testing implementations
- Collaborate with analytics teams to support experiment measurement and reporting
- Contribute to experimentation best practices, processes, and governance
- Identify technical opportunities to improve customer journeys and conversion performance
Your Skills & Experience
- Strong commercial experience as a CRO Developer, Front End Developer, or Experimentation Developer
- Hands-on experience building and deploying experiments using HTML, CSS, and JavaScript
- Experience with CRO and experimentation platforms such as Optimizely, VWO, AB Tasty, Convert, Dynamic Yield, or similar
- Strong understanding of A/B testing methodologies and experimentation principles
- Experience working with web analytics and performance measurement tools
- Ability to write clean, efficient, and maintainable front-end code
- Understanding of customer journeys, user behaviour, and conversion optimisation
- Comfortable working closely with technical and non-technical stakeholders
- Experience within performance marketing, ecommerce, lead generation, or high traffic digital environments is beneficial
What They Offer
- £50,000 – £60,000 base salary
- Bonus scheme
- Hybrid working model with flexibility
- Opportunity to help shape a growing experimentation function
- Exposure to high traffic digital products and large-scale testing programmes
- Strong career progression opportunities
- Collaborative and data-driven environment
How to Apply
If you are a CRO Developer with experience building and deploying experiments using HTML, CSS, and JavaScript, apply now to learn more about this opportunity.

To Apply for this Job Click Here
CRO Manager
£55000 - £65000
+ Digital Analytics
PermanentEngland
To Apply for this Job Click Here
CRO Manager
£55,000-£65,000 + Bonus
Remote-first in the UK – 2x days a month in the office
If you’re a strategic CRO professional who enjoys owning the full customer journey, building experimentation roadmaps and turning insight into measurable commercial growth, this could be an excellent opportunity to make a real impact across multiple brands and markets!
The Company
A leading, multi-award-winning travel insurance group is continuing to invest in its digital customer experience and optimisation capabilities. The group operates several well-established travel insurance brands across the UK, Ireland and Australia, with further international expansion planned. Its flagship brand specialises in providing travel insurance for customers who may have more complex requirements, including those with pre-existing medical conditions. With a strong customer-first culture and a reputation as one of the UK’s top insurance companies to work for, the business is now looking to strengthen its CX and CRO capability with a dedicated CRO Manager.
The Role
Reporting directly into the Head of Marketing, you’ll sit within a small team of three and take ownership of the end-to-end digital customer journey across the group’s brands. This is a highly hands-on role, but with a strong strategic element. You’ll be responsible for shaping the optimisation vision, building the roadmap and identifying where experimentation and customer insight can have the greatest commercial impact. You’ll work closely with Development, UX, Pricing and Customer Operations teams to deliver experimentation, personalisation and wider CX initiatives.
Key responsibilities will include:
- Owning the end-to-end conversion journey, with accountability for conversion, revenue and customer experience
- Building and delivering a data-led experimentation and CRO roadmap
- Identifying opportunities to improve conversion, upsell, retention and ancillary product performance
- Using analytics, customer insight, user testing, session recordings and performance data to identify optimisation opportunities
- Managing and delivering A/B testing and experimentation, ensuring successful tests are implemented into production
- Working with technical teams on tracking, experimentation architecture and scalable optimisation capabilities
- Developing a roadmap around personalisation, experimentation and customer experience
- Defining CX performance indicators and presenting recommendations and results to senior stakeholders
- Working across UK and Gibraltar-based teams to deliver CX initiatives
- Exploring emerging technologies, AI and new approaches to digital optimisation
The business already has a roadmap in place, so you’ll have a strong foundation to build upon while bringing your own strategic thinking and experience to the function.
Your Skills & Experience
- Strong end-to-end CRO and customer journey optimisation experience
- A strategic mindset, with the ability to build and own an optimisation roadmap
- Strong hands-on experience delivering experimentation and A/B testing
- Experience working across the full testing lifecycle, from identifying opportunities through to implementation and measurement
- Strong commercial awareness and the ability to connect optimisation activity to revenue and conversion
- Experience with tools such as AB Tasty, Optimizely, VWO, Google Analytics or similar – the business is tool agnostic
- A good understanding of front-end implementation, tagging and experimentation architecture
- Knowledge of UX/UI and personalisation principles
- Excellent stakeholder management and presentation skills
- The ability to operate in a fast-paced, hands-on environment
Experience within insurance or financial services would be beneficial but is not essential. Travel, digital-first or agency backgrounds will also be considered. Experience with server-side testing and experimentation is particularly attractive.
The Benefits
- £55,000-£65,000 salary
- Bonus
How to Apply
To register your interest in this opportunity, please send your CV to Adam Osborne at Harnham via the Apply link on this page.

To Apply for this Job Click Here
Technical CRO Manager (Frontend Experimentation)
Macclesfield
£55000 - £60000
+ Digital Analytics
PermanentMacclesfield, Cheshire
To Apply for this Job Click Here
I’m hiring a Technical CRO Manager for one of the UK’s leading customer acquisition businesses.
This is a rare opportunity to build and own an internal CRO capability from the ground up, taking responsibility for experimentation across multiple high-traffic lead generation brands while helping shape the future of the CRO function.
Unlike many CRO roles, this isn’t purely strategy and analysis. They need someone who can combine experimentation expertise, commercial thinking, and hands-on front-end testing skills.
The company
A fast-growing international marketing and technology business operating across the UK, USA, Canada, Australia, and France.
They own and operate their own digital brands rather than acting as an agency, giving them complete control over customer acquisition, experimentation, and optimisation across the customer journey
With 40+ lead-generation journeys and significant investment into paid search and paid social, there is huge scope to drive measurable commercial impact through experimentation.
The opportunity
The business has invested in CRO through external contractors for the last couple of years and is now bringing the capability in-house.
You’ll take ownership of:
- The CRO roadmap
- Experimentation strategy
- Testing frameworks
- Front-end test implementation
- Future team growth
As the function matures, there is a genuine opportunity to build and lead a dedicated experimentation team.
What you’ll be doing
- Own the CRO and experimentation roadmap across multiple brands
- Design, build, and analyse A/B testing programmes
- Create a structured, high-velocity testing pipeline
- Build and validate experiments using:
- HTML
- CSS
- JavaScript
- Manipulate the DOM and deploy front-end tests using Convert.com or comparable platforms
- Use behavioural analytics tools such as Mouseflow, Clarity and FullStory to identify optimisation opportunities
- Prioritise testing opportunities based on commercial impact, traffic volumes and lead quality
- Present recommendations and business cases to senior stakeholders
- Work closely with Marketing, Technical and Compliance teams to drive growth
What they’re looking for
Must-haves
- 5+ years dedicated CRO experience
- Experience running end-to-end experimentation programmes
- Strong A/B testing and experimentation methodology knowledge
- Strong statistical understanding and test analysis skills
- Commercial mindset focused on revenue and profitability
- Excellent understanding of UX and customer journey optimisation
Technical requirements
- 3+ years commercial experience using:
- JavaScript
- HTML
- CSS
- Experience implementing front-end tests yourself
- Experience with Convert, Optimizely, VWO, AB Tasty or similar platforms
- Experience using session replay and behavioural analytics tools
Nice to have
- Lead generation experience
- Agency experience
- Previous mentoring or team leadership exposure
- Experience helping build CRO functions
Why this role?
- Build an internal CRO capability from scratch
- Own experimentation across 40+ customer journeys
- Significant leadership backing for CRO investment
- Genuine progression into team leadership
- High levels of autonomy and ownership
- Blend of strategy, experimentation, front-end development, and commercial impact
- International business with ambitious growth plans
Package
- Up to £60,000 salary
- Bonus scheme
- Hybrid working (2-3 days per week in Macclesfield)
- Private medical insurance
- Gym membership
- Life insurance
- Team socials and events
- Clear progression opportunities
Interview process
- Initial interview with Marketing leadership
- Practical experimentation framework task and presentation
- Final interview with senior stakeholders
If you’re a CRO professional who still enjoys getting hands-on with experimentation code, while also wanting the opportunity to build a function and influence strategy, this is an outstanding opportunity.

To Apply for this Job Click Here
CRO & AI Experimentation Engineer (Contract)
London
£400 - £440
+ Digital Analytics
ContractLondon
To Apply for this Job Click Here
CRO & AI Experimentation Engineer (Contract)
Agency – Telco Client
London
£400-£440 per day – Onside IR35
This is a unique opportunity to shape how AI-powered customer experiences are tested and deployed at scale. Working within a leading digital agency environment on behalf of a major telco client, you will help define and deliver experimentation frameworks for a new generation of AI products, ensuring innovation improves customer outcomes and commercial performance.
The Company
They are a well-established data, digital and customer experience consultancy that partners with large enterprise organisations to deliver experimentation, optimisation and AI-driven transformation programmes. As AI products become a larger part of the customer journey, they are investing in robust experimentation practices to ensure new features deliver measurable value. This engagement sits at the forefront of AI experimentation, product optimisation and customer experience.
The Role and Deliverables
- Lead the hands-on delivery of experimentation programmes for AI-powered customer products and features
- Design, build and implement testing frameworks for conversational AI, recommendation engines and other AI-driven experiences
- Manage controlled feature rollouts using LaunchDarkly or a similar feature-flagging platform, ensuring customer experience and conversion performance are protected
- Define experiment design, audience targeting and success metrics to assess the commercial impact of AI product changes
- Instrument experiments, tracking and event schemas to capture meaningful behavioural and performance data
- Work closely with product, analytics and delivery teams to evaluate AI variants, customer journeys and feature performance in production environments
Your Skills & Experience
- Strong hands-on experience designing and running experiments in live production environments
- Practical experience with LaunchDarkly or a comparable feature-flagging platform
- Expertise using experimentation and optimisation platforms such as Adobe Target, Optimizely or similar
- Experience rolling out digital products or features through a structured experimentation process
- Ability to evaluate the impact of customer-facing features on conversion, engagement and commercial outcomes
- Experience implementing analytics tracking, event instrumentation and experiment measurement frameworks
- Comfortable working with AI-powered products, conversational experiences, recommendation engines or LLM-driven features
- Strong understanding of CRO principles alongside product experimentation methodologies
- Ability to think strategically about how AI changes traditional experimentation approaches and customer journeys
How to Apply
If you have a background in CRO, product experimentation or growth engineering and are excited by the challenge of measuring and optimising AI-powered customer experiences, please apply with your CV.

To Apply for this Job Click Here
Technical CRO Consultant (AI-Focused Testing)
City of London
£400 - £440
+ Digital Analytics
ContractCity of London, London
To Apply for this Job Click Here
Technical CRO Consultant, AI Product Experimentation
London, Outside IR35, £400-440/day
This is an opportunity to help shape the rollout of AI-native products at scale. The business is investing heavily in conversational AI, recommendation engines, decisioning tools and agentic AI experiences, and needs a hands-on CRO specialist who can ensure these products deliver measurable commercial impact through robust experimentation and optimisation.
The Company
They are a large, customer-focused organisation undergoing significant digital and AI transformation. Their established experimentation function has strong foundations in traditional testing and optimisation. As AI-powered experiences become a growing part of the customer journey, they are looking to add specialist expertise to bridge the gap between CRO and AI product delivery. This project is expected to evolve as new AI workstreams are uncovered across the organisation.
The Role and Deliverables
- Lead experimentation and conversion optimisation activities across AI-powered digital products and customer experiences.
- Design, implement and evaluate tests for conversational AI, recommendation engines, decisioning tools and other AI-native products.
- Work closely with product, engineering and AI teams to ensure accurate instrumentation, tracking and measurement of performance.
- Use feature flagging and experimentation platforms to understand which experiences, features and AI models are driving commercial outcomes.
- Debug and validate experiment implementations, ensuring data quality and reliable reporting.
- Champion a conversion-focused mindset by challenging assumptions and evaluating the commercial impact of AI product decisions.
Your Skills & Experience
- Strong hands-on experience in Conversion Rate Optimisation (CRO) and digital experimentation.
- Experience testing, optimising or launching AI-powered products, including chatbots, conversational interfaces or LLM-based experiences.
- Practical knowledge of feature flagging platforms tools such as Launch Darkly or Statsig.
- Experience with platforms such as Optimizely, VWO, Adobe Target or similar technologies.
- Comfortable working alongside engineers and technical stakeholders, with the ability to translate business objectives into testable hypotheses.
- Strong understanding of instrumentation, analytics, debugging and experiment measurement.
- Commercially focused, with the ability to connect experimentation outcomes to conversion and business performance.
- Genuine interest in AI technologies and how they influence customer behaviour and digital experiences.
How to Apply
If you have a blend of CRO expertise and hands-on experience working with AI-powered digital products, please apply with your latest CV.

To Apply for this Job Click Here
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