Web Implementation Analyst

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Manchester / £60000 - £70000 annum

INFO

Salary

SALARY:

£60000 - £70000

Location

LOCATION

Manchester

Job Type
JOB TYPE

Permanent

Web Implementation Analyst

Hybrid - Manchester (3x days per week)

£60,000 - £70,000 + bonus

This is an exciting opportunity for a Web Instrumentation Analyst to play a key role in shaping how digital customer behaviour is tracked, measured, and understood. You'll work across web and mobile platforms, driving data quality and enabling data-driven decision making through robust tracking and analytics implementations.

The Company

They are a well-established organisation with a strong digital presence and a commitment to leveraging data to improve customer experiences. With continued investment in analytics and customer insight capabilities, they are expanding their data function and looking for individuals who can have a tangible impact. You'll join a collaborative environment where innovation, quality, and continuous improvement are highly valued.

The Role

As a Web Instrumentation Analyst, you will be responsible for ensuring accurate and scalable tracking across digital platforms.

Key responsibilities include:

  • Defining, implementing, and maintaining data layers across web and mobile products
  • Managing website and app tagging to ensure accurate data collection
  • Implementing and validating tracking pixels and analytics solutions
  • Supporting A/B testing and experimentation initiatives
  • Collaborating with Product, Marketing, Analytics Engineering, and Technology teams
  • Conducting QA and optimisation of tracking implementations
  • Supporting attribution and digital performance reporting
  • Developing insight into user behaviour through analytics data
  • Ensuring tracking remains compliant with relevant data privacy and consent requirements

Your Skills & Experience

  • Strong commercial experience with JavaScript
  • Hands-on experience with Adobe Analytics and associated tagging solutions
  • Experience implementing and troubleshooting complex tracking solutions
  • Knowledge of data layers, tag management systems, and digital analytics best practices
  • Experience working with web and mobile app analytics
  • Understanding of ecommerce or customer journey analytics
  • Familiarity with consent management platforms and privacy requirements
  • Strong stakeholder management and communication skills
  • Experience with GA4, Looker, or similar reporting and visualisation tools is beneficial
  • A proactive and detail-oriented approach to problem solving

What They Offer

  • Salary of £55,000 - £70,000 depending on experience
  • Hybrid working model with 3 days per week in the Birmingham office
  • Generous holiday allowance
  • Pension contribution
  • Private healthcare and additional wellbeing benefits
  • Ongoing training and career development opportunities
  • The chance to influence the organisation's digital analytics strategy and make a measurable business impact

How to Apply

To learn more about this Web Instrumentation Analyst opportunity, apply today with your CV and a member of the team will be in touch.

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