Head of Marketing Analytics

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London / £650 - £750 day

INFO

Salary

RATE:

£650 - £750

Location

LOCATION

London

Job Type
JOB TYPE

Contract

Head of Marketing Analytics

Hybrid (2-3 days a week in the office)

London-based

£650-£750 per day

Inside IR35

3-Month Contract

This is a high-impact contract opportunity to lead a marketing analytics programme for a global digital business. You will play a central role in shaping how media effectiveness is measured, helping translate complex data into clear, commercially relevant insights that influence senior decision making.

The Company

They are a well-established digital organisation operating in a fast-paced, multi-channel environment. With a strong focus on growth and customer engagement, they rely on advanced analytics to optimise marketing investment and performance. Teams work collaboratively across marketing, product, data and finance, with a strong emphasis on insight-led decision making. This contract sits within a strategically important programme with immediate visibility and impact.

The Role and Deliverables

  • Lead the marketing analytics workstream, defining strategy for marketing mix modelling and effectiveness measurement
  • Design, implement and refine MMM approaches to quantify the impact of media and key growth drivers
  • Use SQL to build and maintain datasets and pipelines for modelling, reporting and analysis
  • Translate complex analytical outputs into clear, actionable recommendations for senior stakeholders
  • Partner with media, performance marketing and marketplace teams to optimise channel mix and budget allocation
  • Deliver dashboards, frameworks and playbooks that support long-term investment decision making

Your Skills & Experience

  • Strong experience leading marketing analytics or marketing science initiatives in complex environments
  • Deep expertise in marketing mix modelling and media effectiveness measurement
  • Advanced SQL skills with the ability to extract, manipulate and validate large datasets
  • Experience working with media data across brand and performance channels
  • Background in digital, marketplace or multi-channel businesses
  • Confident communicating insights to senior stakeholders in a clear and structured way
  • Hands-on, collaborative approach with strong internal and external communication skills

How to Apply

Register your interest by sending your CV to Ananya Gupta via the Apply Link on this page.

CONTACT

Ananya Gupta

Recruitment Consultant

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