Senior Data Scientist – MMM

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London / £70000 - £90000 annum

INFO

Salary

SALARY:

£70000 - £90000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

Senior Data Scientist - Marketing Mix Modelling (MMM) | £70,000-£90,000 | Fully Remote UK

We're looking for a commercially minded Senior Data Scientist to join a fast-growing, purpose-led travel marketplace.

This is a high-impact role focused on Marketing Mix Modelling (MMM), incrementality and marketing effectiveness, helping the business optimise investment as it plans to significantly increase marketing spend next year.

Key responsibilities:

  • Own and develop MMM to measure channel effectiveness, diminishing returns and marginal acquisition costs.

  • Design incrementality experiments, including geo tests and conversion-lift studies.

  • Build and enhance Customer Lifetime Value (LTV) models.

  • Improve marketing attribution and measurement in a privacy-first landscape.

  • Translate analytical insights into actionable marketing budget recommendations.

  • Use AI to accelerate analysis, experimentation and reporting.

What we're looking for:

  • Strong hands-on experience in MMM and marketing measurement.

  • Excellent statistical, causal inference and experimental design skills.

  • Strong SQL and Python capabilities.

  • Understanding of paid media, attribution and customer acquisition economics.

  • Commercially minded, with the ability to influence marketing strategy.

  • An AI-first approach to data science.

Experience with Bayesian modelling, value-based bidding or LTV modelling would be advantageous.

Package: £70,000-£90,000 + bonus and benefits

Location: Fully remote within the UK.

An excellent opportunity to shape marketing investment strategy and drive profitable, sustainable growth.

Interested? Get in touch for a confidential conversation.

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