Digital Analytics Lead

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London / £50000 - £56000 annum

INFO

Salary

SALARY:

£50000 - £56000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

Digital Analytics Lead

Up to £56,000 | Fully Remote | UK

A leading UK organisation is looking for a Digital Analytics Lead to take ownership of its digital measurement strategy and turn data into actionable insight.

This is a hands-on role working across digital product, marketing, data and technology. You'll help define measurement strategies, improve tracking and data quality, and translate business requirements into clear technical specifications.

Key responsibilities

  • Own and develop digital measurement strategy
  • Audit and improve data layers and tracking
  • Work hands-on with GTM and GA4
  • Define technical tracking requirements and support implementation
  • Lead QA, governance and consent-related activity
  • Analyse digital journeys and performance
  • Work closely with internal teams and external analytics agencies
  • Line manage one Digital Analytics specialist

About you

We're particularly looking for strong hands-on experience with GTM and data layers. You should be confident auditing existing implementations, identifying tracking gaps and writing clear technical requirements.

Experience with GA4, BigQuery, Custom JavaScript/HTML and digital measurement strategy would be highly beneficial.

You'll be a self-starter who is comfortable working autonomously and communicating technical concepts to non-technical stakeholders.

Package

  • Salary up to £56,000
  • Fully remote, with occasional office travel
  • Competitive benefits

Find out more and apply via the link below!

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