Whitepaper: How AI is Transforming the World of Sport

Whitepaper: How AI is Transforming the World of Sport

Data and AI have revolutionised modern sports.

We’re a long way from top teams and individuals relying on subjective eye tests, superstitions, and gut feelings. From the NBA and FIFA to Pep Guardiola and Christian Horner, decisions are now made by hard data and statistical models.

But it’s not just about trophies, rings, and medals. From enriching fan engagement and sports broadcasting to predicting injuries and even officiating games, artificial intelligence is driving significant change across every aspect of the sports industry.

In the wake of EURO 2024 and the Paris Olympics, and the start of the Champions League, we’re celebrating a huge summer for sport with our newest whitepaper!

Gaining an Edge – How AI is Transforming the World of Sport includes:

Simulations and digital twins: How simulations are being used to inform decision-making at the highest level of sport

AI-powered refereeing and officiating: The sports that could be fully officiated by machines in the next 10 years – and what that means for the rulebooks

How AI can predict and prevent injuries: For the biggest sports organisations in the world, here’s why managing and navigating injuries intelligently has become just as important at matchday tactics and team selection

Click the graphic below to download our latest whitepaper, and find out how AI is transforming the world of sport today.


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