Senior Data Scientist

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London / £400 - £500 day

INFO

Salary
SALARY:

£400 - £500

Location

LOCATION

London

Job Type
JOB TYPE

Contract

Job Title: Senior Data Scientist

Company

- This company is the world's leading marketing data and analytics company.
- They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets.
- By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

Team

- This team is responsible for all the surveys and qualitative / quantitative research they do for clients.
- E.g. big brands come to the business to get insight into things like new products, market intel etc and want information from surveys.
- They have thousands of people who they pay to respond to surveys (£1 / €1 per survey).
- They use matching algorithms to match the right people to the right survey.
- E.g. there is no use or value in putting people into a survey for coca cola who don't drink soft drinks!! it's wasted money but also no value and skews results.
- Therefore, they need to manually match people to the right surveys.
- it's big money and they want to automate it as much as possible.
- the more they can segment survey responders the better accuracy they can make their surveys.

Responsibilities for the role

- they are going to be reponsible for optimising the current models, improving them and making them more efficient.
- it's not just a matching problem, it's an optimisation problem.
- as a result, they want people to come from an optimisation background.
--- typical areas would be (1) dynamic pricing / pricing optimisation (2) yield optimisation / yield and revenue forecasting / yield curves (3) companies like comparethemarket or expedia who match customers to offers and optimise that process.
- candidates must have curiosity .. they need to be able to reverse engineer these models and be creative to make them better.
- kantar do millions of these survey matches every day - so big data.

Tech Stack

Python, AWS, Sagemakrer, SQL
- they are moving to Azure!

CONTACT

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