The Gender Gap in Data Analytics

During one of the greatest sporting comebacks in history and one of the most watched events in America, Audi made a bold statement with its Super Bowl LI commercial, using their valuable seconds ($100,000 per second to be exact) to discuss pay inequality. While it was one of the weaker years in regards to commercials, Audi’s advert ‘Daughter’ featured a father narrating his daughter’s kart race with an internal monolog. He is struggling with how to tell her that society does not value her in the same way as the boys she’s racing against.

Many were openly critical of Audi, citing that no women sit on their management board and only 2 out of 14 in their American executive teams are female. However, what is overlooked by critics is Audi’s graduate internship program that requires 50% female enrollment, and the fact Audi have signed the White House Equal Pay Pledge. Rather than be satisfied with that effort, Audi has put themselves in the national spotlight, acknowledging they still have a lower than average female workforce at 22% versus the industry average of 27%. They are actively championing gender equality in the workplace.

The Solution in the Data

While 59% of the American workforce are female, within Data and Analytics less than 17% of all roles are filled by women, even though many are completing degrees related to data and statistics. We see the number of women employed in statistical positions decreasing, as companies haven’t done enough to encourage more female talent to apply.
The gender pay gap is a symbol of the disparity between applicants and a possible contributing factor to why women are underrepresented in the workplace.

A 2016 report by the US congress Joint Economic Committee, found that women were paid 21% less than men on average. Companies must demonstrate they value all employees by paying them based on ability, not gender, to encourage more women to apply for highly skilled and highly sought after positions.

Bridging the Gap

More needs to be done, in the way of education programs, conferences, and campaigns, to inspire more women to use the statistical and technology degrees they have earned to fill the skills gaps which are clear within the Data Analytics industry. It cannot be denied that all companies desperately need more qualified candidates in their workforce.

Harnham is committed to ensuring equal pay for all our candidates and helping to advise them of their market worth. We have diligently produced a market leading Data and Analytics Salary Guide in the UK that has been well respected by candidates and clients alike for the past 5 years. You asked us to make one for the US and we listened!

The first US Data and Analytics salary guide from Harnham is coming soon.

Throughout the year, Harnham will be represented at various meet-ups and conferences to share our findings from the first US salary guide, and to discuss ways to encourage more female applicants within Data Analytics, as well as working with clients individually to address the barriers they face.

To find out more about how Harnham is tackling the Data Analytics gender gap, and our new salary guide, please feel free to reach out to myself or my colleague Max Dosad

Leave a comment below too, and tell us about your experiences. Has your company started to address the gender pay gap? Do you think more women filling roles could help bridge the skills gap in the Data and Analytics industry?

We’d love to hear your thoughts!

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our News & Blogs portal or check out our recent posts below.

Open For Business In The Cloud: Data Architecture And Digital Transformation

Well into the second half of the new year, businesses are thinking about what comes next. From the unexpected shift to remote work last year to the consideration of hybrid work today, businesses are still in a great deal of flux. But one thing is sure. The rooms of Data servers and the staff dedicated to man them has moved to the cloud.  Whether your workforce remains remote or has blended into a hybrid model, the technologies available have shown how to manage Data without physical space. Dedicated management teams, businesses, and quick-as-lightning upskilling of employees has laid the groundwork for a new way to collect, gather, analyze, and manage the huge amounts of Data pulsing through businesses every day. And like any good foundation, this transformation comes with a blueprint.  Cloud Architecture designs for Data needs while Data Architecture builds from the blueprint. So, even at its most simple, hybrid models begin in the Cloud. Below are some benefits and challenges as Cloud computing and digital transformation grow more prevalent in the coming year. Business will be more complex  Though cloud spending has slowed the demand for physical products, the sheer volume of Data. According to Gartner, over 50% of information processed will be processed outside the cloud and data centers. These challenges can lead to higher costs which focus on the basics rather than strategic solutions. Costs May Increase Demand for multiple options to cover every ‘what if’, strategic initiative, and model of delivery will create situations which may lead to cost increases, particularly in relation to time and labor. Everything will be heightened and pace will increase for businesses to keep up. Compliance is Integral  Privacy laws around the world are forcing enterprises to bake security concerns into their modern cloud models. Security and privacy are critical to how businesses are run. Savvy customers, savvier regulators, and compliance must be one of, if not the first item, confronted as Cloud Architects design for the future of business. Analytics and AI  While the tools available in the early days accelerated adoption of new technologies, it’s today’s Digital transformation which offers the most positive outcomes. Data Analytics, AI, and ML offer opportunities and impact across businesses setting precedence for the future. Cloud is Open for Business  A majority of businesses will adopt a multi-cloud or hybrid IT strategy. Options will abound for those seeking to manage their workloads more efficiently. Add in transparency with the customer and this trend could become even more hybrid. Think multi-cloud meets on-premise data. Open Cloud Infrastructure shows you the paths available, you choose which one is right for you and your business. The way we work has changed. How business is done has changed, too. From the shift to remote workers to managing your business in the Cloud, technologies shape how we work, live, and conduct business. Over the last year, businesses have taken stock of what wasn’t working and for many businesses and their employees have embraced the changes, shifts in technologies, and moving business to the cloud. Though still navigating the complexities of this way of doing business, having the freedom to do what needs to be done from anywhere either with a dedicated staff in-house or a dedicated management team offsite, the writing is on the wall, er in the Cloud. Data Architecture builds what Cloud Architecture designs and the reward is a hybrid business model for the way the world works now. If you’re looking for your next role in Big Data, Analytics, Computer Vision, or Robotics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to  

Through a Marketer’s Lens: Tracking Without Third-Party Cookies

Cookies are a sweet treat. A quick mid-day pick-me-up dipped in a glass of milk. They also leave crumbs. And it’s those crumbs which marketers and advertisers have followed to make and offer better products or services to you. The consumer.  Today’s consumers are savvier than ever before. Privacy laws, transparency, and consent management have all opened the door for the third-party cookie to be phased out.  What’s Changing? Third-party cookies are a bit of code which allow ads from outside the website you’re visiting. For example, if you’ve recently been looking for your next beach read, then move to another website about nature, you may wonder why you’re seeing ads for books. Third-party cookies allow tracking across websites. It’s the tracking across websites Google Chrome is focused on phaseing out. The problem? Marketers and Advertisers will have a more difficult time generating new leads and brand awareness. Google Chrome’s answer to the problem may be in a cohort of like-minded users. Ads won’t be as personalized or targeted, and brands won’t have direct access to the customer. But an algorithm will gather the Data, and unknown to the user, will group them as one type of persona. What’s Not Changing? First party cookies are still in business. Here are a few ways tracking won't change in the process: Click-through conversions and campaign performance are tracked by first-party cookies. This is the box you click ‘I agree’ or ‘Accept’ to allow brands to track how you use their website. This won’t change.When you’re searching for something on Google, Facebook, or Instagram, and ads relevant to what you’re searching for pop-up. These won’t change either. First-party cookies are direct from website, so this is still a viable marketing and adtech space. There’s a reason this phaseout is happening slowly. Marketers and Advertisers need time to review existing strategies and get creative crafting new strategies. Adblockers and browsers focused on privacy are gaining ground, yet Google still holds over 60% of market share when it comes to search engines. Consumers understand their Data is the heart of how brands can offer them the most targeted, personalized suggestions. But, privacy is also a big concern and with privacy laws worldwide, it’s time for browsers and brands to balance the two. What Does This Mean for AdTech? It may not be as dramatic a change as it portends, but the phaseout of third-party cookies is something for marketers and adtech to take seriously. If first-party cookies are those crumbs of code which can gather Data directly from users who use a particular website, then third-party cookies were those who might be scooped up by the wind and carried to other destinations. It’s that carried on the wind across other devices angle which is going away. While third-party cookies were a granular targeting of user interests by gathering Data such as demographics, location, and user interests, there are other ways to get the information without these bits of code.  The last 20 years or so have seen incredible growth in targeted marketing and when third-party cookies are obsolete, tracking won’t be the same. But then again, tracking Data was a new game 20 years ago, wasn’t it? We evolve. We adapt as things change.  Privacy, Consent Management, and Customer Trust Privacy laws, GDPR, first-party cookies, consent, and building and maintaining customer trust. These are the cornerstones of a robust marketing and advertising campaign moving forward. Most brands have plenty of Data already for their customers and coupled with some old-is-new-again strategies, it may be possible to create even more loyal customers. When you invest in the best interest of your customer and offer the right consent management solutions, your brand awareness becomes brand loyalty. Add assurance their Data is kept private and confidential through more robust security protocols, and listen to the customer. If you’re looking for your next role in Big Data, Analytics, Computer Vision, or Robotics, Harnham may have a role for you.  Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to  

One Size Does Not Fit All – Tech and the LGBQT Community

One Size Does Not Fit All: Tech and the LGBQT Community

Technology is constantly changing our world and our place in it. For some, it is a boon. For others, a bust. But it is working to pull the two together in an always-on, ever-in-demand world. As trite as this may sound, the remote work and virtual schooling lifestyles to which we’ve become accustomed are offering an opportunity of sorts. We’re all coming out regardless of our shape, size, or who we love. When Technology is a Friend  Before there was the internet, social media, and apps for everything, life was focused on location. But as computers left schools and popped up in our homes and in our hands, suddenly we had access to everything and anyone we might need to reach. Suddenly, alternative voices had a platform. A rallying cry for inclusion, for services, and for equal rights. With the internet, those in the LGBT community could find friends, partners, and the opportunity share experiences and frustrations with those who might best understand. The Road Ahead  As important as the rise of the internet, social media, and apps have been for the LGBT community. It’s had its downside, too. Consider such issues as electronic health care, security, cyberbullying, and privacy. But there are influencers and new devices being created every day. As the pandemic wears on, wearable devices, telehealth and chatbot services, as well as a new drive for inclusion in business regardless of one’s gender may just be the turning point to move the world forward. When it comes to business, there can be an unintended consequence of trying to put everyone in the same box. Which would make everything easier, right? Except humans are different in every imaginable way. Its what brings out the creativity, the ideas, the devil’s advocates, and the pushing the envelope to create better. We forget, more often than not these days, that humans are not machines. It’s time to let the machines know this, too. LGBTQ and STEM  Science. Technology. Engineering. Math. Each word brings to mind a certain type of person. Usually, male. Usually, white. But there are so many who are involved in a STEM field in one way or another and they are of every color and every gender. Pronouns, included. Just think, the more diverse your team is how much more innovative, productive, and creative your product or service could be. Ways to address the problems include: Forming societiesFunding agenciesNetworking opportunitiesOrganizational support The Trouble with AI Not long ago, Stanford University conducted a controversial study in an effort to teach AI how to distinguish using facial recognition whether someone is gay or lesbian. Why a machine needs to define gender roles is a haunting and dangerous question. Facial recognition software from our IDs to medical records, security devices, privacy laws and more are supposed to protect the people who use them. So, over the last 20 years or so, the LGBTQ community has been able to come out of the shadows. From Alan Turing, the father of theoretical computing to Tim Cook, Apple’s CEO, the tech world’s leaders are becoming increasingly diverse. Add in Ana Arialo, Gina Trapani, and Ann Mei Chung, and tech is humming along under the direction of these pioneers in tech from the LGBTQ community. It’s Pride Month! Take pride in all you do, in who you are, and if you’re looking for your next role in Big Data and Analytics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to   If you’re interested in learning more about ways technology and the LGBT community have changed over the last 20 years, we invite you to check out these resources:

Our New Relationship with Food: Computer Vision and Robotics in the Grocery Aisle

Curbside pickup. Order online, pickup in store. Mealkits and subscription boxes. Self-checkout. Contactless payments, Robots-as-a-Service (RaaS), smart carts, and more. These are just a few of the advances which have been amped up during the pandemic and could be here to stay.  Now well-versed in physical distancing and self-preservation from quarantine to vaccine, we have reestablished a healthy relationship with food and where it comes from. Food is our way to connect with others and to be social. Our shopping experience has found a hybrid life virtually and physically using the latest in computer vision and robotics technologies.  Here are three few ways your grocery experience has been transformed. RoboticsSmart cartsDark Stores and Ghost Kitchens Pickup on Aisle 3! Robots in Store and Behind the Scenes In an effort to protect shoppers, cashiers, and the countless essential workers who kept everyone in food and sundries, some groceries have opted for a robotic assist. What do these robots do? Think hazard warnings, inventory control, and a device workers can turn to for help with items on the highest warehouse shelf. No more lugging the step or extension ladder. While they can’t do everything at once. These robots can assist humans where help is most needed.  There is no one-size-fits-all robot. Each is equipped with its own unique speciality. Where one robot warns shoppers and employees of spills in both Spanish and English, another alerts staff to misplaced products or out-of-stock items. When it comes to inventory, the early days of COVID-19 showed how imperative it was to keep necessary items fully stocked. Anyone else remember the run-on toilet paper? Using Machine Learning and Computer Vision to identify spills, out-of-stock items, or misplaced products, these robots make the rounds giving workers more time to focus on customers. Smart Carts ID Preferences Imagine a self-checkout right from your shopping cart. Lined up next to traditional shopping carts or buggies, these branded smart carts take note of what is being put into them. It may make recommendations of additional items or recipes from what’s already in the cart. And the days of putting your product in the cart, then taking them out again to be scanned could soon be a thing of the past. Because not only can your smart cart scan both your labeled and your weighted item, it tallies your bill and allows you to pay from what is essentially a grocery counter on wheels. It’s not quite contactless. But it's close. Going Dark in Light of Pandemic-era Shopping Dark grocery stores are brick-and-mortar stores closed to the public, so they can be more efficient as fulfillment centers for the increased load of pickup and delivery options. In an effort to stay safe, more and more people turned to online shopping, and the trend shows no signs of slowing down. While online shopping, or rather online grocery shopping, isn’t new. The pandemic-related issues of close contact launched those on the fence and the demand for delivery continues.  In a Nutshell: Our Renewed Relationship with Food Last year brought a renewed relationship with our food. We used it to reconnect with our families and our friends via video. Many of us got back to our roots and creative forces sourcing local ingredients, baking and breaking bread with the loved ones. In a renewed relationship with food, we have a better understanding of what fuels us.  And in a McKinsey interview with Brian Solis,’s Global Innovation Engineer explains his vision of what the future could be like in retail: “By 2030, 5G will have given way to 6G. We’ll have sensors, computer vision, artificial intelligence, augmented reality, immersive and spatial computing. How can these worlds play together in a way that is almost fantasy-like? Figuring that out takes imagination. It takes experience architecture—a new type of discipline and expertise. I wouldn’t be shocked if the best retailers in 2030 are employing game designers or spatial-computing designers.” Check out this article for other ways your grocery experience may have changed. Whether it's food, fashion, or fun, the next projects to consider are those that play together. Use your imagination and, if you’re looking for your next role in Big Data, Analytics, Computer Vision, or Robotics, Harnham may have a role for you.  Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to  

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