Senior Marketing Data Analyst

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San Francisco / $159423.07 - $199583.08 annum

INFO

Salary

SALARY:

$159423.07 - $199583.08

Location

LOCATION

San Francisco

Job Type
JOB TYPE

Permanent

Senior Marketing Data Analyst

Harnham San Francisco Bay Area (Hybrid)





Senior Marketing Analyst

Location: Concord, CA - Hybrid, onsite ~3 days/week, primarily Tuesday-Thursday

About the Role

This role sits within the Analytics team, supporting executive leadership, operations, finance, marketing, and new product initiatives. It combines executive reporting, automated dashboard development, and strategic analysis - with a particular focus on marketing performance and web analytics.

The Senior Marketing Analyst will play a key role in an upcoming website redesign, owning web analytics for the new site launch and partnering directly with an external vendor to help design the tracking strategy. This is a role for someone who wants to move beyond reporting and into providing real recommendations that shape business decisions.

What You'll Do

  • Build and automate reports and dashboards
  • Analyze marketing performance across channels
  • Own web analytics for a new website launch
  • Partner with a vendor during the website redesign
  • Help design and implement tracking strategy
  • Provide data-driven recommendations, not just reporting

What We're Looking For

Required:

  • 5+ years of analytics experience
  • Strong SQL skills
  • Experience with Power BI
  • Marketing analytics background
  • Web analytics experience
  • Background in statistics, including experiment design, A/B testing, and testing methodology and sample size considerations

Marketing Experience:

  • Campaign performance analysis
  • Attribution reporting
  • Google Ads and paid media analytics
  • Deep understanding of CPC and related metrics, not just tool usage
  • Customer acquisition metrics
  • ROI measurement

Strong candidates will be able to point to measurable business impact - for example, improving campaign performance, reducing acquisition costs, increasing conversions, or driving optimization results with quantifiable outcomes.

Working Style:

As a senior team member, this person should be comfortable bringing problems and proposed solutions to the table, making recommendations independently, and operating with coaching rather than constant direction.

Tech Stack:

SQL, Power BI, Azure, Google Analytics

Compensation & Benefits

Base Salary: $131,000-$164,000, plus annual bonus eligibility

Benefits:

  • 401k with employer contribution and match
  • Employer-paid medical, dental, and vision coverage
  • Employer-paid life and disability insurance
  • Paid vacation and sick time
  • Tuition reimbursement and student loan repayment assistance


  • Seniority Level

    Mid-Senior level

  • Industry

    • Financial Services
  • Employment Type

    Full-time

  • Skills


    • Microsoft Azure

CONTACT

SIMILAR
JOB RESULTS

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