Customer Insights Analyst

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Leeds / £40000 - £380000 annum

INFO

Salary

SALARY:

£40000 - £380000

Location

LOCATION

Leeds

Job Type
JOB TYPE

Permanent

Customer Insight Analyst

£40,000

Hybrid - Leeds (2x days per week)

Looking for a role where you can combine marketing analytics, customer insights, and data visualisation to influence business decisions? This is an excellent opportunity to join a growing data function where your analysis will directly shape marketing performance, customer strategy, and commercial outcomes.

The Company

They are a well-established organisation with a specialist data and analytics team at the centre of the business. Working across a diverse portfolio of projects, they help stakeholders unlock value from customer and marketing data through advanced analytics and insight-led decision making. They foster a collaborative culture where analytical thinking, innovation, and professional development are encouraged. This role offers exposure to a wide range of industries, datasets, and business challenges.

The Role

You will work across customer and marketing analytics projects, helping stakeholders understand behaviour, optimise performance, and make data-driven decisions.

Responsibilities include:

  • Analysing customer behaviour, loyalty, retention, and purchasing trends
  • Evaluating marketing effectiveness across digital and paid media channels
  • Developing dashboards and data visualisations using Power BI, Tableau, Looker, or similar tools
  • Conducting detailed analysis to identify trends, opportunities, and performance drivers
  • Presenting insights and recommendations to stakeholders in a clear and engaging way
  • Building reports and presentations that translate complex data into actionable business outcomes
  • Supporting wider analytics initiatives, strategic projects, and product development activities
  • Working with both internal teams and external stakeholders to deliver impactful insight-led solutions

Your Skills & Experience

  • Strong commercial experience within marketing analytics and customer analytics
  • Advanced Excel skills, including data manipulation, analysis, and pivot tables
  • Experience using Python for data analysis and insight generation
  • Strong dashboard development and data visualisation capabilities
  • Experience presenting insights through PowerPoint and stakeholder-facing presentations
  • Understanding of marketing KPIs such as ROAS, CTR, CPL, conversion rate, and campaign performance metrics
  • Ability to identify patterns in data and translate findings into strategic recommendations
  • Strong communication skills with the ability to explain technical concepts to non-technical audiences
  • Exposure to tools such as Google Ads, Meta, LinkedIn, GA4, Adobe Analytics, DV360, or similar marketing platforms would be beneficial
  • A curious, problem-solving mindset with the ability to manage multiple projects effectively

What They Offer

  • Competitive salary
  • Hybrid working model
  • Private health insurance
  • Life assurance
  • Company pension scheme
  • 25 days annual leave
  • Paid volunteering day each year
  • Cycle to work scheme
  • Season ticket loan
  • Clear opportunities for career development within a growing analytics function
  • Exposure to a broad range of analytical challenges and stakeholders

How to Apply

If you are passionate about marketing analytics, customer insights, and turning data into meaningful business impact, apply today to discuss this opportunity in confidence.

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