Episode 18: Beyond the Numbers: Humanising Your Customer Data

In this episode of The Data & AI Podcast, Lloyd Dunstall, Principal Recruitment Consultant at Harnham, is joined by Abi Hough, a seasoned consultant specialising in optimisation and user experience. Abi shares insights from her 20+ years in the industry, discussing why relying solely on data can lead to poor decisions and how combining analytics with a deep understanding of user behaviour can drive better outcomes. They cover: • The risks of data-only decision-making • How to blend data with user research • Real-world examples where human insight improved business performance • The importance of storytelling in data analysis If you want to learn how to improve customer experience, retention, and revenue by looking beyond the numbers, this episode is for you.