Head of Qualitative Research
Mansfield / £70000 - £110000 annum
INFO
SALARY:
£70000 - £110000
LOCATION
Mansfield
Permanent
I'm hiring a Qualitative Research Lead to join a well‑established creative, media and insight agency, leading and evolving their qualitative capability.
This is a pivotal hire, taking ownership of the qualitative function and shaping how insight is delivered across the business.
£70,000-£110,000 (flexible depending on experience)
Mansfield - 3 days per week onsite
The opportunity
You'll step into a team that already delivers strong core qualitative research - but now needs someone to:
- Expand into more advanced methodologies (ethnography, semiotics, cultural insight)
- Lead and grow a team (currently 3, scaling to 5)
- Bring fresh thinking into how insight supports creative and strategic outputs
- Raise the quality, breadth, and impact of qualitative work
This is a genuine opportunity to own and rebuild a function, not just manage it.
The role
Qualitative leadership & delivery
- Lead end‑to‑end qualitative research across multiple sectors
- Design and deliver projects including ethnography, communities, depth interviews, and more
- Bring new methodologies into the team (e.g. semiotics, cultural insight, behavioural approaches)
- Deliver compelling, insight‑led narratives to senior stakeholders
Team leadership & growth
- Line manage and develop a team of qualitative researchers (3-5 people)
- Mentor, coach, and upskill the team
- Support hiring and team growth
Client & commercial work
- Act as senior qualitative lead across key accounts
- Work closely with account and strategy teams to shape client work
- Support pitches, proposals, and growth opportunities
Innovation & strategy
- Bring new ideas, tools, and approaches into the insight function
- Help evolve the agency's qualitative offering and positioning
- Contribute to thought leadership and innovation across the team
What you bring
Must‑haves
- ~8+ years' experience in qualitative research (agency‑side strongly preferred)
- Currently at Associate Director or Director level
- Proven experience leading and developing a qual team
- Strong client‑facing experience and stakeholder management
- Ability to deliver high‑quality, commercially impactful insight
Key differentiators (very important)
- Experience beyond traditionalqual:
- Ethnography
- Semiotics
- Cultural / behavioural insight
- Experience shaping or growing a qual function or capability
Not the right fit if:
- You've purely been a small part of a large, highly structured consultancy
- You haven't had ownership of projects, clients, or teams
The environment
- Fast‑paced, creative, and collaborative
- Insight sits close to creative, strategy, and client teams
- High exposure to major consumer brands (including global accounts)
- Opportunity to have real influence, not just deliver work
Location & working pattern
- Mansfield - 3 days per week onsite (non‑negotiable)
- Some travel for research and client work
Salary
- £70k-£110k (flexible depending on experience)
Why this role
- True ownership of a qualitative function
- Opportunity to expand into advanced and strategic research approaches
- Lead a team and shape its future direction
- Work in an agency where insight directly influences creative output and strategy
- Rare role that combines hands‑on research + leadership + innovation
If you're an experienced qualitative leader who wants more ownership, influence, and the chance to evolve a function, this is a standout opportunity.
CONTACT
Kelsey Norris
Recruitment Consultant
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£70000 - £110000
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To Apply for this Job Click Here
I’m hiring a Qualitative Research Lead to join a well‑established creative, media and insight agency, leading and evolving their qualitative capability.
This is a pivotal hire, taking ownership of the qualitative function and shaping how insight is delivered across the business.
£70,000-£110,000 (flexible depending on experience)
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The opportunity
You’ll step into a team that already delivers strong core qualitative research – but now needs someone to:
- Expand into more advanced methodologies (ethnography, semiotics, cultural insight)
- Lead and grow a team (currently 3, scaling to 5)
- Bring fresh thinking into how insight supports creative and strategic outputs
- Raise the quality, breadth, and impact of qualitative work
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The role
Qualitative leadership & delivery
- Lead end‑to‑end qualitative research across multiple sectors
- Design and deliver projects including ethnography, communities, depth interviews, and more
- Bring new methodologies into the team (e.g. semiotics, cultural insight, behavioural approaches)
- Deliver compelling, insight‑led narratives to senior stakeholders
Team leadership & growth
- Line manage and develop a team of qualitative researchers (3-5 people)
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Client & commercial work
- Act as senior qualitative lead across key accounts
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- Bring new ideas, tools, and approaches into the insight function
- Help evolve the agency’s qualitative offering and positioning
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Must‑haves
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- Strong client‑facing experience and stakeholder management
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- Experience beyond traditionalqual:
- Ethnography
- Semiotics
- Cultural / behavioural insight
- Experience shaping or growing a qual function or capability
Not the right fit if:
- You’ve purely been a small part of a large, highly structured consultancy
- You haven’t had ownership of projects, clients, or teams
The environment
- Fast‑paced, creative, and collaborative
- Insight sits close to creative, strategy, and client teams
- High exposure to major consumer brands (including global accounts)
- Opportunity to have real influence, not just deliver work
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- Mansfield – 3 days per week onsite (non‑negotiable)
- Some travel for research and client work
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- £70k-£110k (flexible depending on experience)
Why this role
- True ownership of a qualitative function
- Opportunity to expand into advanced and strategic research approaches
- Lead a team and shape its future direction
- Work in an agency where insight directly influences creative output and strategy
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To Apply for this Job Click Here
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To Apply for this Job Click Here
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- Support the build of a centralised experimentation function.
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- Prioritise tests based on value, business context and feasibility.
- Lead ideation, design and end-to-end execution of A/B tests.
- Partner with technical teams to ensure robust implementation.
- Analyse test results and communicate insights to stakeholders.
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- Contribute to training and enablement across digital teams.
Your Skills and Experience
- Strong commercial experience running experimentation programmes.
- Hands-on experience setting up and analysing A/B tests.
- Understanding of experimentation principles, digital metrics and measurement.
- Experience with platforms such as GA4, Optimizely or similar tools.
- Ability to create, manage and communicate experimentation roadmaps.
- Comfortable working cross-functionally within product, digital, CRM and tech teams.
- Able to work independently and prioritise effectively.
- Experience with user testing platforms is an advantage.
What They Offer
- Salary up to £45,000 depending on experience.
- Hybrid model with four days in the central London office.
- 20 days holiday plus bank holidays.
- Pension scheme with employer and employee contributions.
- Access to wellbeing, health and financial support services.
- Retail discounts across all brands.
- Discounted gym membership and fitness support.
- Employee recognition and reward schemes.
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How to Apply
If you are passionate about experimentation and want to help shape a growing team, apply with your CV today.

To Apply for this Job Click Here
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London
£55000 - £65000
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PermanentLondon
To Apply for this Job Click Here
Senior CRM Manager (12-Month FTC)
London (Hybrid)
Up to £65,000 + benefits
We’re looking for an experienced Senior CRM Manager to join a fast-growing international organisation on a 12-month maternity cover contract.
This is a great opportunity for a commercially minded, data-driven CRM professional to lead customer lifecycle campaigns across multiple markets and channels.
The Role
You’ll own and optimise CRM strategy across acquisition, onboarding, engagement, retention and reactivation, delivering personalised multi-channel campaigns across email, SMS, app and direct mail.
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Key Responsibilities
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Lead end-to-end CRM campaign planning and delivery
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Manage customer lifecycle and retention strategies
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Drive segmentation, targeting and personalisation
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Analyse campaign and customer journey performance
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Deliver actionable reporting and insights
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Collaborate with cross-functional international teams
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Support CRM innovation and automation initiatives
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Manage campaign calendars and CRM priorities
About You
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Strong CRM and lifecycle marketing experience
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Experience running multi-channel campaigns
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Hands-on CRM platform experience (Dynamics or similar)
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Excellent analytical and stakeholder management skills
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Comfortable working in a fast-paced, global environment
Immediate / June start preferred. Find out more and apply via the link below.

To Apply for this Job Click Here
Product Manager (9-month FTC) – Web Experience
London
£75000 - £90000
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PermanentLondon
To Apply for this Job Click Here
Senior Product Manager – Web Experience (9-Month FTC)
London (Hybrid Working)
£90,000 + standard benefits
About the Company
A fast-growing, venture-backed fintech is building a modern digital platform to transform how clients interact with their financial lives. Following strong recent growth and investment, the business is now focused on scaling its core product and enhancing the overall user experience.
The Role
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The focus is on creating a more dynamic, engaging, and intuitive product experience-moving beyond static, data-led interfaces to something more interactive and user-centric.
What You’ll Be Doing
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Own and evolve the end-to-end user journey across the web platform
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Design and optimise onboarding experiences, simplifying complex user flows
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Build engaging, personalised experiences tailored to different user segments
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Partner with design, engineering, and stakeholders to deliver high-quality product improvements
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Drive growth through improved conversion, engagement, and retention
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Run multiple fast-paced initiatives simultaneously, from discovery through to delivery
What They’re Looking For
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5+ years’ experience in product management, ideally within consumer-facing tech
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Proven track record of improving customer journeys and delivering measurable impact
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Strong product intuition with a focus on user experience and engagement
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Experience owning products end-to-end in fast-paced environments
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Comfortable working across multiple projects and priorities
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Background in startups or high-growth tech businesses preferred
Nice to Have
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Experience with onboarding flows or conversion optimisation
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Exposure to complex or high-value customer journeys
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Interest in fintech or data-driven products
Why Join
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High ownership role within a scaling product team
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Opportunity to shape a core user experience in a growing business
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Fast-paced, collaborative environment
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Potential for extension or longer-term opportunity
Find out more and apply via the link below.

To Apply for this Job Click Here
Senior Customer Analyst
London
£60000 - £75000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Senior Customer Analyst
London Hybrid (3 days office) | Up to £75,000 + Benefits
A fast-growing, PE-backed consumer business is looking for a commercially minded Senior Customer Analytics Analyst to join its expanding data function. Following significant investment in digital and data transformation, the business has built a high-performing analytics team that plays a central role in driving commercial growth and customer strategy.
This is a hands-on role focused on customer insight and behavioural analytics, working closely with senior stakeholders across Marketing, Commercial, Finance, and Technology.
Key Responsibilities
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Customer segmentation and behavioural analysis
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Churn, retention, loyalty, and CLTV analytics
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Marketing and campaign performance analysis
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Identifying customer trends, risks, and growth opportunities
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Delivering actionable insights to influence strategic decisions
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Working with large, complex datasets across multiple sources
Requirements
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Strong SQL skills
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Python and/or R experience preferred
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Experience in customer analytics within telecoms, subscription, or consumer businesses
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Strong understanding of churn, retention, loyalty, and customer behaviour
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Strong stakeholder engagement and communication skills
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Commercially focused with the ability to turn insight into action
Additional Information
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Hybrid working model (3 days per week in office)
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Central London office location
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Up to £75,000 + benefits
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High-growth environment with continued investment in analytics and data
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Opportunity to work on strategic, insight-led projects with senior visibility
Ideal for someone proactive, curious, and passionate about using customer data to drive commercial impact. Find out more and apply via the link below!

To Apply for this Job Click Here
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