Customer Selections Analyst

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Stratford-upon-Avon / £45000 - £50000 annum

INFO

Salary

SALARY:

£45000 - £50000

Location

LOCATION

Stratford-upon-Avon

Job Type
JOB TYPE

Permanent

I'm hiring a Customer Selections & Analytics Consultant for a long‑established UK insurance business that's continuing to invest in its customer analytics and marketing capability.

This is a hands‑on SQL role focused on campaign targeting and performance analysis, sitting in a team that directly influences how the business engages and retains its customers.


The company

A well‑known UK insurer with a long history, now serving a wide range of customers across business, home, motor and pet insurance.

Data is central to how they grow and retain customers, with a strong focus on improving customer value and engagement through smarter targeting and insight.


The role

You'll sit within a team of SQL‑driven analysts responsible for:

  • Building the audiences for marketing campaigns
  • Ensuring the right customers are targeted at the right time
  • Analysing campaign performance and driving improvements

This is a true end‑to‑end CRM analytics role - from selection through to insight.


What you'll be doing

  • Build customer selections using SQL, based on campaign briefs
  • Segment audiences to support targeted marketing activity (e.g. cross‑sell and retention campaigns)
  • Work with stakeholders across the business to understand campaign requirements
  • Analyse campaign performance and provide clear, actionable insight
  • Present findings back to stakeholders to improve future campaigns
  • Support the development of dashboards and reporting for campaign evaluation
  • Help refine targeting approaches through continuous feedback and optimisation

What you bring

Must‑haves

  • Strong SQL skills
  • Experience in campaign selections / CRM / customer analytics
  • Experience building audiences and segmenting customer data
  • Experience analysing campaign performance and delivering insights
  • Ability to work with stakeholders and explain results clearly
  • Good communication and presentation skills

Nice to have

  • Experience in insurance or regulated environments
  • Experience with Power BI or other visualisation tools
  • Understanding of test‑and‑learn / campaign optimisation approaches

Why this role

  • Own end‑to‑end campaign analytics - not just reporting
  • Work in a team that directly impacts customer strategy and revenue
  • Strong bonus (17.5%) alongside salary
  • Flexible hybrid working (1 day onsite)
  • Fast interview process

Location

  • Based in Stratford‑upon‑Avon
  • 1 day per week onsite
  • Commutable from Birmingham, Coventry, Warwick, Leicester, Nottingham, and surrounding areas

Interview process

  • SQL test (sent upfront)
  • Single competency interview
  • Fast turnaround

If you have experience in CRM or campaign analytics and want a role where you can own both targeting and insight, this is a great opportunity.


CONTACT

Kelsey Norris

Recruitment Consultant

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