CRM Consultant (Customer.io / Braze)

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London / £250 - £300 day

INFO

Salary

RATE:

£250 - £300

Location

LOCATION

London

Job Type
JOB TYPE

Contract

CRM Consultant (Customer.io / Braze) - Contract
Agency - Subscription Client
£250-£300 per day - Outside IR35
UK - Remote

This is an opportunity to join a growing digital consultancy supporting a high-growth mobile app subscription business through its next phase of CRM maturity. Following a major app migration, the focus has shifted towards unlocking customer value through lifecycle marketing, behavioural insights and data-led growth initiatives. The successful contractor will act as a strategic partner, helping shape CRM programmes that drive engagement, subscriptions and revenue.

The Company

They are a digital agency that operates as an extension of their clients' marketing and CRM functions. Their work combines customer engagement, lifecycle marketing and data-driven decision making to help clients improve retention and commercial performance. The team is collaborative, remote-first and values proactive thinking, experimentation and measurable business impact.

The Role and Deliverables

  • Manage and optimise CRM activity across email, push notification and in-app messaging channels using Customer.io and similar customer engagement platforms.
  • Develop and recommend lifecycle marketing strategies that improve customer engagement, subscription conversion and retention.
  • Analyse customer behaviour and performance data within GA4 and related analytics tools to identify growth opportunities.
  • Partner with developers to ensure customer events, attributes and tracking frameworks are correctly implemented and maintained.
  • Create campaign briefs, customer journeys and audience segmentation strategies based on lifecycle stage and behavioural insights.
  • Deliver a proactive CRM growth roadmap and optimise existing programmes to improve performance and commercial outcomes.

Your Skills & Experience

  • Strong experience with Customer.io, Braze or Iterable in a CRM, lifecycle marketing or customer engagement environment.
  • Demonstrable capability in developing CRM strategies and lifecycle programmes that drive measurable business outcomes.
  • Confidence using GA4 to analyse customer behaviour and inform CRM decision making.
  • Experience working with developers to implement event tracking, customer attributes and data integrations.
  • Strong understanding of audience segmentation, personalisation, consent management and customer journey optimisation.
  • Ability to communicate recommendations clearly, influence stakeholders and act as a trusted client partner.
  • Experience within subscription-based, mobile app or retention-focused businesses is highly desirable.
  • Exposure to Firebase or similar mobile analytics platforms would be beneficial.

How to Apply

If you are a strategic CRM Consultant with Customer.io, Braze or Iterable expertise and a passion for using customer data to drive growth, please apply with your latest CV for consideration.

CONTACT

Lloyd Dunstall

Managing Consultant

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