CRM Analyst

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Watford / £30000 - £35000 annum

INFO

Salary

SALARY:

£30000 - £35000

Location

LOCATION

Watford

Job Type
JOB TYPE

Permanent

CRM Analyst
London | 35k + Bonus + Benefits
This is an exciting opportunity for a CRM Analyst to join a data-driven organisation undergoing significant digital transformation. You'll play a key role in shaping customer marketing activity, using data and insights to improve campaign performance, customer engagement, and commercial outcomes.
The Company
They are a well-established consumer-focused organisation with a strong emphasis on innovation, data-led decision making, and customer experience. Investing heavily in digital capabilities, they are building advanced marketing and analytics functions to support continued growth. The business offers a collaborative environment where data professionals can make a visible impact and develop their careers.
The Role
As a CRM Analyst, you will support the delivery and optimisation of targeted CRM campaigns by creating audience selections, analysing campaign performance, and improving data processes.
Responsibilities include:
* Defining and building customer audiences for CRM and digital marketing campaigns
* Using SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations
* Creating and maintaining data fields and aggregations to support campaign targeting
* Supporting the optimisation of CRM data and audience segmentation strategies
* Automating reporting processes and enhancing dashboard functionality
* Ensuring data quality, governance, and compliance within customer targeting activities
* Collaborating with marketing, analytics, and wider business stakeholders to deliver successful campaigns
* Identifying opportunities to improve campaign execution and marketing ROI
Your Skills & Experience
* Strong experience using SQL for data extraction, manipulation, and analysis
* Experience supporting CRM, lifecycle marketing, or customer targeting activities
* Ability to analyse large datasets and translate findings into business recommendations
* Knowledge of campaign performance analysis and customer segmentation
* Experience working with reporting tools and dashboards
* Strong problem-solving skills and excellent attention to detail
* Ability to manage multiple priorities in a fast-paced environment
* Strong stakeholder management and communication skills
What They Offer
* Competitive salary
* Performance-related bonus
* Generous pension contribution
* Private healthcare
* Enhanced family leave policies
* Additional wellbeing allowance and wellbeing support
* Comprehensive holiday entitlement
* Ongoing learning and development opportunities
* Clear career progression within a growing analytics and marketing function
How to Apply
If you're a CRM Analyst with strong SQL and campaign analytics experience and are looking for an opportunity to make a measurable impact, apply today through Harnham.

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