Product Marketing Manager

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Remote / $65 - $70 hour

INFO

Salary

RATE:

$65 - $70

Location

LOCATION

Remote

Job Type
JOB TYPE

Contract

This is an exciting opportunity to take ownership of customer retention strategy within a subscription-based digital product environment. You will lead high-impact initiatives focused on reducing churn, increasing engagement, and delivering measurable commercial outcomes through data-driven marketing and cross-functional collaboration.

The Company

They are a well-established consumer-focused organisation operating a large-scale subscription business. With a strong emphasis on customer experience, engagement, and long-term retention, they invest heavily in marketing innovation, automation, and personalised customer journeys. You will join a collaborative environment where strategic thinking and measurable impact are highly valued.

The Role and Deliverables

  • Develop and deliver retention and churn mitigation strategies for subscription customers.
  • Create testing roadmaps and capability requirements that can be translated into technical delivery plans by IT and engineering teams.
  • Lead cross-functional initiatives with stakeholders across CRM, engagement marketing, revenue marketing, governance, and analytics.
  • Design and implement lifecycle marketing strategies across engagement, upsell, cross-sell, retention, and churn prevention.
  • Establish measurement frameworks and KPI tracking focused on subscriber retention, product engagement, campaign performance, and revenue growth.
  • Use customer insights, behavioural data, segmentation, and performance analysis to identify optimisation opportunities and improve customer journeys.

Your Skills & Experience

  • Strong experience developing retention, churn reduction, or customer lifecycle marketing strategies within a subscription-based business.
  • Proven ability to define strategic capabilities and testing frameworks that support technical implementation.
  • Experience leading complex, enterprise-wide strategic initiatives from discovery through to execution.
  • Strong stakeholder management skills with the ability to influence and collaborate across multiple business functions and senior leadership teams.
  • Experience building business cases, conducting cost-benefit analysis, and demonstrating commercial impact.
  • Strong understanding of marketing automation, personalisation, customer segmentation, and campaign optimisation.
  • Comfortable using customer insights and performance data to shape strategy and drive decision-making.
  • Solution-oriented mindset with the ability to identify opportunities, overcome challenges, and improve operational efficiency through automation.

CONTACT

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