Senior CRM & Loyalty Manager

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London / £70000 - £75000 annum

INFO

Salary

SALARY:

£70000 - £75000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent


Senior CRM & Loyalty Manager

London or Livingston (Hybrid - 2 days in office) | Up to £75,000

The Opportunity

We're partnering with a leading omnichannel retail brand looking for a Senior CRM & Loyalty Manager to lead customer engagement, loyalty, and lifecycle marketing initiatives.

This is a high-profile leadership role with responsibility for driving CRM strategy, evolving a successful loyalty programme, and delivering personalised customer experiences across multiple channels. You'll work closely with analytics, technology, marketing, eCommerce, and retail teams to improve retention, engagement, and customer lifetime value.

Key Responsibilities

  • Own and evolve the company's loyalty programme
  • Define and execute CRM and customer engagement strategy
  • Develop and optimise customer lifecycle and automated journeys
  • Lead CRM activity across email, web, mobile, and retail channels
  • Deliver reporting, forecasting, insights, and commercial recommendations
  • Drive personalisation and automation initiatives
  • Manage CRM technology projects from requirements through to deployment
  • Build strong relationships with stakeholders across the business
  • Lead, mentor, and develop a CRM team

What We're Looking For

  • 5+ years' experience in CRM and customer marketing
  • Strong retail or eCommerce background
  • Experience owning or managing loyalty programmes
  • Knowledge of Salesforce CRM platforms, ideally SFMC and Loyalty Management
  • Strong analytical and commercial mindset
  • Experience delivering customer lifecycle and retention strategies
  • Excellent stakeholder management and communication skills
  • Experience working closely with technology and product teams
  • Leadership experience managing and developing team members

Ways of Working

  • Hybrid working model (2 days in office)
  • Leadership role with high visibility across the organisation
  • Collaborative environment working across multiple business functions
  • Focus on customer experience, loyalty, and commercial growth
  • Opportunity to shape CRM strategy and transformation initiatives

Benefits

  • Competitive salary up to £75,000
  • Hybrid and flexible working
  • 40% staff discount
  • Up to 34 days annual leave including bank holidays
  • Birthday day off
  • Pension scheme
  • Virtual GP access
  • Employee Assistance Programme
  • Career development and progression opportunities

How to Apply

If you're a commercially minded CRM leader with a passion for customer loyalty, retention, and personalised customer experiences, we'd love to hear from you.

Apply with your CV or reach out to me!

















CONTACT

Keji Adebari

Recruitment Executive

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