Senior Marketing Analyst

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London / £80000 - £90000 annum

INFO

Salary
SALARY:

£80000 - £90000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

SENIOR MARKETING ANALYST

UP TO £90,000
HYBRID - LONDON 2X A WEEK

Please note, you must be a UK resident and citizen to apply

THE COMPANY

This fast-growing consumer brand is on a mission to transform its direct-to-consumer digital business, supported by ambitious growth targets and a collaborative culture. Backed by decades of heritage and international presence, the UK team is scaling rapidly to deliver best-in-class digital experiences, underpinned by data-driven decision-making.

THE ROLE

As a Senior Marketing Analyst, you will:

  • Build and maintain scalable reporting infrastructure across digital marketing channels (Paid Search, Paid Social, Display, SEO, Email).
  • Define, track, and validate KPIs and metrics, ensuring accuracy across GA4, CRM, and marketing platforms.
  • Analyse campaign performance, funnel conversion, CAC, ROI, and channel efficiency to inform growth strategy.
  • Deliver commercial insights on lead quality, prioritisation, and conversion optimisation.
  • Conduct advanced analysis including media mix modelling, market share evaluation, and LTV measurement.
  • Partner with digital stakeholders (SEO, Paid Search, Paid Social, Product) and commercial teams to influence strategy.
  • Provide ad-hoc, data-led insights to drive pipeline performance and competitive positioning.

YOUR SKILLS AND EXPERIENCE

  • Strong experience in marketing analytics within high-growth consumer or digital businesses.
  • Advanced SQL skills (essential).
  • Hands-on expertise with Tableau (or equivalent BI tools).
  • Experience with GA4 / Google Analytics; Python skills highly desirable (ML knowledge a plus).
  • Proven ability to measure and optimise campaign performance across Google Ads, Meta, programmatic, and SEO.
  • Understanding of attribution and media mix modelling.
  • Excellent data storytelling, stakeholder management, and influencing skills.
  • A problem-solving mindset, comfortable working in a fast-paced environment and building solutions from scratch.

CONTACT

Izabella Hage

Recruitment Consultant

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