Senior CRM Manager

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London / £60000 - £70000 annum

INFO

Salary
SALARY:

£60000 - £70000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

SENIOR CRM MANAGER

LOCATION - LONDON | HYBRID WORKING
SALARY - FROM £70,000 +BONUS
NB - NO SPONSORSHIP PROVIDED

THE COMPANY

This is a well-established retail business dedicated to helping customers create homes they love. With a strong focus on customer engagement, data-driven marketing, and loyalty programmes, the company is investing in CRM to drive business growth and customer lifetime value.

THE ROLE

As a Senior CRM Manager, you will take ownership of the company's CRM strategy, leading a team to develop and execute targeted campaigns that increase customer engagement, retention, and revenue. This role requires strong leadership skills, a deep understanding of CRM and loyalty programmes, and the ability to work cross-functionally with commercial, marketing, tech, and analytics teams.

KEY RESPONSIBILITIES

  • Lead and manage the CRM team, defining strategies that drive customer engagement, sales, and long-term loyalty.
  • Build and own the cross-channel CRM strategy, ensuring alignment with business objectives.
  • Set and track CRM performance targets, optimising campaigns to maximise incremental sales and customer retention.
  • Collaborate with key stakeholders to align CRM initiatives with broader commercial and marketing strategies.
  • Develop data-driven CRM programmes, leveraging insights to enhance personalisation and customer experience.
  • Play a key role in the loyalty programme relaunch, ensuring CRM is integrated into the customer journey.
  • Champion CRM best practices across the organisation, influencing senior leaders and demonstrating commercial impact.
  • Oversee budget management for CRM, ensuring effective investment and reporting on performance.

YOUR SKILLS & EXPERIENCE

  • Proven experience leading a CRM team, ideally within retail or a B2C environment.
  • Expertise in CRM strategies, processes, and automation tools (experience with Braze is a plus).
  • Strong knowledge of personalisation within CRM, with experience delivering targeted, data-driven campaigns.
  • Background in loyalty programmes, understanding how CRM and loyalty work together to drive business value.
  • A data-centric mindset, with the ability to interpret analytics and optimise CRM performance.
  • Experience driving strategic transformation and change within CRM, marketing, or digital teams.
  • Strong stakeholder management skills, with the ability to influence peers and senior leaders.
  • A passion for team development, with a track record of leading and growing high-performing teams.

HOW TO APPLY

To express your interest, send your CV to Valentine by clicking the apply button below.

CONTACT

Valentine Chukwuonye

Recruitment Consultant

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