Why Marketing Teams Need to Fill Their Data Skills Gaps

Data can be leveraged in a myriad of ways and be beneficial to numerous business functions. In marketing, for example, data is playing an increasingly important role in helping brands get closer to their target customers, which ultimately improves the bottom line. Businesses that use data-driven marketing strategies have five times more ROI than those that…

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What is Product Analytics?

Knowing how well, or not, your customers or service users interact and engage with a product is integral to the success of your business. Whether it’s a bed…

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