Senior Email Marketing Manager

arrow

London / £48000 - £50000 annum

INFO

Salary
SALARY:

£48000 - £50000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

Senior Email Marketing Manager
£48,000 - £50,000 + Benefits
Hybrid - 3 days a week in London

The Company
A leading name in the UK property space, this organisation operates a portfolio of well-known brands, reaching millions of customers each year. With a strong track record in residential services, they are committed to modernising their customer experience through data-driven communications, innovative campaigns, and a progressive approach to digital engagement.

The Role
As Senior Email Marketing Manager, you'll lead email strategy across multiple brands, bringing together commercial goals, campaign excellence, and customer-centric thinking. You'll own the end-to-end email lifecycle, from campaign planning, segmentation, and content development through to delivery, reporting, and optimisation. Managing and upskilling a team of passionate email specialists, you'll take the reins of CRM innovation-leading the charge on personalisation, automation, and customer retention.

Key Responsibilities

  • Lead on multi-brand email strategy across both triggered and promotional campaigns

  • Drive personalisation, segmentation, and lifecycle marketing across key customer journeys

  • Manage and mentor a small team of email marketers, creating a high-performance culture

  • Oversee campaign execution including creative direction, HTML, testing, and optimisation

  • Report regularly on campaign performance, insights, and opportunities for improvement

  • Own A/B and multivariate testing strategies to improve engagement and customer lifetime value

  • Ensure brand consistency, deliverability best practice, and compliance are upheld

Your Experience

  • Proven experience in email marketing within a fast-paced commercial environment

  • Strong grip on HTML and hands-on campaign building

  • Skilled in customer segmentation, personalisation, and lifecycle marketing

  • Experience working with tools like Google Analytics, Power BI, and ESPs (e.g. SFMC, Braze, Dotdigital)

  • Excellent copywriting, stakeholder communication, and project management skills

  • Analytical mindset and passion for driving value through data-driven decisions

Why Apply?
This is a brilliant opportunity to step into a highly visible, high-impact role with a household brand. You'll get autonomy, ownership, and the chance to shape the future of customer communications during a key phase of digital evolution.

CONTACT

Valentine Chukwuonye

Recruitment Consultant

SIMILAR
JOB RESULTS

4k-Harnham_DA copy
CAN’T FIND THE RIGHT OPPORTUNITY?

STILL
LOOKING?

If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.