Marketing Analyst

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Swindon / £45000 - £50000 annum

INFO

Salary

SALARY:

£45000 - £50000

Location

LOCATION

Swindon

Job Type
JOB TYPE

Permanent

Marketing Analyst
Swindon - Hybrid
Up to 50k

This is an opportunity to join a data driven, consumer focused business where marketing decisions are led by experimentation and customer insight. The role stands out for its strong focus on segmentation, testing strategy, and improving customer lifetime value across both digital and offline channels.

The Company
They are a well established organisation operating across multiple customer touchpoints, combining digital and physical experiences. Their marketing function is highly collaborative, with a clear emphasis on data led decision making and continuous optimisation. They are investing in advanced analytics capabilities to better understand customer behaviour and drive sustainable growth. The environment is fast paced, commercially focused, and centred around measurable impact.

The Role
You will work closely with marketing and CRM teams to drive performance through experimentation, audience strategy, and deep customer analysis.
  • Develop and refine customer segmentation to improve targeting and personalisation across acquisition and CRM
  • Design, run, and evaluate experiments to optimise campaigns, messaging, and audience strategies
  • Build frameworks to measure incrementality and understand true marketing impact
  • Analyse customer behaviour across the lifecycle to identify opportunities to increase retention, frequency, and value
  • Identify high value customer segments and support strategies that maximise customer lifetime value
  • Partner with channel teams to optimise performance across paid media and CRM
  • Use SQL to analyse large datasets and generate actionable insights
  • Translate complex results into clear recommendations that influence marketing decisions
Your Skills and Experience
  • Strong commercial experience in marketing or customer analytics
  • Expertise in customer segmentation
  • Experience designing and evaluating experiments, including A/B testing and incrementality
  • Solid understanding of customer lifetime value and lifecycle strategy
  • Proficiency in SQL
  • Desired experience using Python or R for analysis
  • Experience working with marketing data across channels such as paid media and CRM
  • Ability to communicate insights clearly to both technical and non technical audiences
  • A proactive, test and learn mindset with strong attention to detail
What They Offer
  • 3 days in office in Swindon
  • Opportunity to shape experimentation and segmentation strategy within a growing analytics function
  • Progression opportunities within a data led business
How to Apply
If you are interested in applying, please submit your CV to learn more about this opportunity.

CONTACT

Theenusa Satheeshkumar

Recruitment Consultant

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