Director of Customer Marketing

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London / £125000 - £170000 annum

INFO

Salary
SALARY:

£125000 - £170000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

Director of Customer Marketing
London - Hybrid (2 days in office, Alphabeta Building, EC2A)
£130,000-£140,000 (up to £170,000 for the right candidate) + Benefits

The Company

Our client is a leading and innovative media brand undergoing a major strategic shift. With a strong existing customer base and an established digital presence, they are moving beyond traditional subscription models to embrace creator-led, membership-driven growth. The focus is on deepening customer engagement, building brand differentiation, and developing communities that drive long-term value.

The Role

They are seeking a Director of Customer Marketing to lead this transformation. This is a senior, high-impact role that spans across the business, combining strategy, execution, and innovation. Reporting to the Director of Customer & Marketing, you'll shape customer value propositions, drive rapid growth in memberships, and bring a fresh perspective from outside traditional publishing.

Responsibilities

  • Build and articulate clear customer value propositions.

  • Develop and execute marketing campaigns focused on community, membership, and creator-led engagement.

  • Deliver both quick wins (e.g. subscription perks, commercial partnerships) and longer-term strategy.

  • Lead a team of 12 (including Heads of Growth Marketing and Retention).

  • Drive personalisation, segmentation, and data-led marketing initiatives.

  • Forge partnerships and perks to increase customer value.

  • Collaborate with Product, Editorial, and external digital partners.

Candidate Profile

  • Proven experience creating customer propositions and products.

  • Strong track record in community-driven and membership marketing.

  • Confident using data and marketing technology to drive decisions.

  • Skilled at evaluating and optimising channels for growth.

  • Excellent commercial networks for securing brand partnerships.

  • Resilient, innovative, and comfortable balancing rapid delivery with long-term strategy.

  • Able to challenge traditional ways of working and hold firm to strategy.

  • Ideally comes from outside the traditional publishing industry.

Package & Benefits

  • £130,000-£140,000 base salary ideally (flexible up to £170,000 for the right profile).

  • Hybrid working: 2 days a week in central London offices (Finsbury Square).

  • Opportunity to shape the future of a major media brand.

  • Senior role with visibility and influence across the entire organisation.

Interview Process

  1. Initial video interview with the Director of Customer & Marketing.

  2. Task stage.

  3. Final interview with the CEO.

Find out more and apply via the link below.

CONTACT

Jordan Victor

Client Consultant

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