Digital Marketing Manager (Contract)

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City of London / £350 - £351 day

INFO

Salary
SALARY:

£350 - £351

Location

LOCATION

City of London

Job Type
JOB TYPE

Contract

Digital Marketing Manager

Contract: Freelance
Day Rate: £350 per day (Inside IR35)
Location: London - Hybrid
Length: 2 month initially


Role Overview

We are seeking a Digital Marketing Manager to join our small but dynamic digital team. This is a hands-on role working across a portfolio of international comms projects, delivering end-to-end digital strategies and campaigns. You will be involved in everything from planning and execution to optimisation and reporting, while also mentoring and supporting junior team members.


Key Responsibilities

  • Develop and implement digital marketing strategies across paid and organic channels.
  • Manage campaigns on Facebook, Instagram, Google, YouTube, TikTok, X (Twitter); Telegram experience is a plus.
  • Oversee paid social, paid search, and display advertising, including media buying and optimisation.
  • Conduct research and auditing of partner campaigns to identify growth opportunities and troubleshoot performance issues.
  • Deliver training and capacity-building workshops for partners and clients.
  • Analyse performance using Google Analytics and platform-level reporting; provide actionable insights.
  • Collaborate with internal teams and partner organisations to ensure campaign success.
  • Mentor and support junior team members; potential for line management if the role extends long-term.
  • Participate in weekly departmental meetings and present updates.

Must-Have Skills

  • Proven experience in paid social and paid search campaigns.
  • Hands-on expertise with:
    • Facebook & Instagram Ads
    • Google Ads & YouTube
    • TikTok & X (Twitter)
  • Strong understanding of Google Analytics and platform analytics.
  • Ability to manage multi-channel campaigns and optimise for performance.
  • Experience with social listening tools, influencer identification platforms, and AI-driven content tools (e.g., Canva, GPT-based systems).
  • Agency background preferred but not essential.

Nice-to-Have

  • Experience with Telegram campaigns.
  • Basic knowledge of web development, UX/UI, and campaign evaluation.
  • Familiarity with international projects and government/NGO clients.

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