Leeds, West Yorkshire / £35000 - £40000
£35000 - £40000
Leeds, West Yorkshire
£35,000-£40,000 + BENEFITS
Are you an expert in digital analytics with a passion for driving growth and improving customer experience? If you are passionate about ecommerce and have a track record of driving growth through data-driven insights, this could be and intriguing opportunity for you?
We are working with a retailer which are seeking a highly skilled and motivated Digital Analyst to help achieve business objectives. You will be responsible for analyzing and interpreting customer data to develop insights and recommendations for improving ecommerce strategy. You will work closely with the marketing, product, and sales teams to identify opportunities for growth and optimize the online customer journey.
As an Digital Analyst, you will:
- Use Adobe Analytics and app analytics tools to analyze data and provide insights into user behavior, website performance, and app usage.
- Work closely with cross-functional teams, including marketing, product, and engineering, to identify trends, optimize campaigns, and improve user experiences.
- Develop and maintain dashboards, reports, and visualizations to communicate insights and recommendations to stakeholders.
- Conduct A/B testing and other experiments to identify opportunities for optimization and improvement.
- Identify gaps in data collection and work with technical teams to implement solutions.
- Stay up-to-date with industry trends and best practices in digital analytics.
YOUR SKILLS AND EXPERIENCE:
A successful Digital Analyst will have the following skills and experience:
- Experience in ecommerce analytics or a similar role.
- Strong analytical skills with experience using analytics tools such as Google Analytics or Adobe Analytics.
- App Analytics
- Experience with A/B testing and other experimentation methods.
- Excellent communication skills with the ability to present complex data in a clear and concise manner.
You will receive a salary, dependent on experience. Salary is up to £40,000 On top of the salary there are some fantastic extra benefits.
HOW TO APPLY
Please register your interest by sending your CV to Molly Bird via the apply link on this page.
Is Product Analytics the new Digital Analytics? | Harnham Recruitment post
Following on from our exploration of what Digital Analytics is, and the exploration specifically of hiring Digital Insights Analysts in the North of England and Midlands, we wanted to take a look at Product Analytics, and how it differs from the standard Digital Analyst role.To help investigate the importance of Product Analytics in the current market, we have interviewed Nicky Tran, a Product Analyst at Virgin Media (Manchester).What Is A Product Analyst?In simple terms, a Product Analyst ‘’looks at the different products a company has, and then you are identifying which areas of the product can be improved or which areas can be optimised.” While Digital Analytics can inform the product lifecycle, the interesting aspect to this role is, that unlike a traditional Web Analyst role, it is more of a hybrid role. Nicky emphasised that it is ‘’an upcoming sector within the analytics community’’, providing an overlap between Digital Analytics, Customer Analytics and Data Science.The key skills and tools for this role are advanced SQL, Google Analytics, and AB testing. So how does this skillset differ from a traditional Web Analyst? Nicky suggests that while the core requirements are that of a Web Analyst, with a web role you would essentially just be using Google Analytics Data. However, as a Product Analyst, you would be using advanced SQL to access other data bases, and pull data from models, and therefore, “you are combining two sets of data to get a more insightful look”.Why Is Product Analytics Important, And Why Are They Now Becoming More Prominent On The Market?Similar to Digital Analytics roles, it is clear that with the impending digital transformation, companies are becoming increasingly data-led, especially with regards to their digital platforms (and products).As a result of the pandemic, the digital space is so much more important than ever before. Therefore, to stay competitive, and to really understand the products from the consumer perspective, companies have to provide the most personalised customer experiences to acquire and retain their consumers. As Nicky mentions, ‘It is definitely worth making an ‘inventory’ to see how to promote what you have – it is about personalising the customer journey’.What are employers looking for in a Product Analytics candidate?Product Analytics are great due to their hybridity. In the current market, where there are numerous jobs, and few candidates, a Product Analyst (technically strong in three areas) is a highly sought-after rarity.Businesses are becoming increasingly invested in Product Analytics and having a Product team that works alongside the Digital team can be beneficial; especially when companies need to stay competitive.What are Candidates looking for? Understanding the differences between a Digital Analyst, and a Product Analyst is key to understanding what a candidate is looking for. Nicky suggested that this Product Analyst role enabled her to be the ‘bridge’ between areas.So how does the future of a Product Analyst differ to that of the route of a Digital Analyst? For Nicky, this is one of the most important factors to being a Digital Analyst, as she has the option to go down the Data Science route in the future should she wish. The more technical skills she has as a Product Analyst means she is building up experience across different areas of Data & Analytics, giving her a slightly different career path, should she want to go down a more technical route.Why Choose A Product Analyst Role?“If you come from a technical background – maths, physics, computer science – and are interested in how the numbers are crunching, it is worth going into Product Analytics, as it needs a logical mathematics brain, to be able to convert it into a way which is useful to stakeholders.”From speaking to Nicky, it is clear that Product Analytics is an up-and-coming role that people don’t know enough about it. Therefore, if you are curious about Product Analytics, or any of the different roles the market has to offer at the moment, as an employer looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Product Analytics jobs, or get in touch for more information on how we can support your hiring needs.
Web Analytics in the North of England and Midlands | Harnham Recruitment post
As Digital Analytics continue to evolve and play a key role in businesses country-wide, and with the talent redistribution resulting from the pandemic, many Hiring Managers are seeking to attract top candidates to roles based outside of London. But how they can do this efficiently and effectively? To answer this question, we’ll be exploring hiring in the North of England and Midlands in a new series of articles focusing on the four key specialisms found in Digital Analytics: Insights, CRO/Optimisation, Implementation/Tracking, and Product Analytics. First up, we’re taking a look at hiring Digital Insight professionals. Why is Digital Insights important?As the world undergoes a digital transformation, companies are becoming increasingly data-led, specifically in relation to their websites and apps. Over the last two years, the average consumer has turned more and more to these platforms and so many companies, in order to keep up with their competitors and to give their customers the best experience, are keen on personalising the customer experience across their websites and the apps.To achieve the goal of improving the customer experience online, and therefore improve sales, you first need to know what the customer does on their journey; What pages do customers click on? What converts into sales? Are there any trends across different demographics or segments of customers? A Digital Analyst will come in, examine the data collected by the developers and implementation teams and translate this data into useful insights with actionable recommendations as to what needs improving. What are employers looking for in a Digital Analytics candidate?In the current market, there are numerous jobs and fewer candidates, meaning candidates are being snapped up quickly. The market is moving particularly fast at the moment, with candidates moving through processes at faster rates – we have seen candidates through processes in just two weeks! Therefore, as candidates are in multiple processes, clients are facing more rejected offers than ever. While there are some great candidates on the market at the moment, the perfect candidate is tricky to come by. The absolute standard for a Digital Analyst is Google Analytics or Adobe Analytics with some form of Data Visualisation skills to help them create dashboards and reports with the insights they find. However, SQL is, more often than not, also becoming a must-have. By conducting the process as quickly as possible and realty appealing to candidate motivations, you will have a better chance at securing these quality candidates that would make a great addition to your business.What are candidates looking for?From my experience so far, Digital Analytics candidates seem to have a better experience in the current market, as they are able to be more selective. They are often involved in multiple processes and can weigh up which role offers them the best opportunity. Therefore, candidate motivations are important and can be crucial for a speedy recruitment process. As seen in our 2021 Data & Analytics Salary Guide, the motivations that appear to be most important to candidates are culture, training and progression, flexibility and the overall package. Culture, including training and progression, is always going to be important to a candidate and giving them a good first impression with lots of information about how your company and your role stand out from others is essential.Furthermore, flexibility is a post-pandemic privilege that is becoming the norm. While hybrid working works for some, others require primarily remote working. Despite the number of different roles across the North and Midlands, the candidate pool for a Digital Analyst with Google Analytics, SQL and Power BI is not huge. Therefore, having as much flexibility as possible with your working from home policy is key.Finally, overall package (not just base salary) is also important. The disparity between London roles and North roles is not as large as you might assume. As there is a shortage of candidates, in order to stay competitive, it is vital to benchmark candidates effectively. Again, there is information about this in our current salary guide. However, just to give you an idea of the market, last year, the average tenure of a Digital Analyst was approximately 2 years. The average increase in salary after this time was approximately 17-20%. Therefore, it is clear that staying competitive and understanding what candidates are looking for is important.Final Comments:Whether you are curious about the market, a client looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Digital Analytics jobs or get in touch for advice on anything from salary to candidate motivations, to work-from-home preferences.
The French data and analytics market: a healthy tension in tech
Despite a decline in activity in 2020, the data and analytics market remains less impacted by the Covid-19 crisis than other sectors.
Indeed, some areas of tech, such as cloud, digital marketing, marketing, and insights data analysis have even managed to maintain growth. As we approach 2022, businesses are particularly focused on talent acquisition, and in a candidate-driven market, there is healthy tension in the data and analytics recruitment market.
Covid-19, a catalyst for growth in e-commerce
For retail businesses operating in e-commerce, the pandemic has been the catalyst for huge growth, explains Sorcha Bray, from Harnham’s French office. This has driven both the need for those companies with already established e-commerce functions to ramp up their capabilities and those new to e-commerce to digitise quickly.
In response to the effect Covid-19 had on consumer behaviour, it became necessary for most e-commerce businesses to find simple and effective solutions to either launch or transform their activity. Overall, the pandemic has sped up digital transformation in retail by several years.
In response, companies are putting enormous effort into data and analytics recruitment. Indeed, 88 per cent of French businesses have been engaged in recruiting talent during 2021. This is putting pressure on the market and there are currently more jobs than candidates. Added to this, new roles are emerging, so it is proving difficult to find candidates with the ideal profile.
Hiring managers are searching for a new hybrid talent
Business leaders and hiring managers are actively seeking web analysts, tracking managers, and digital analysts. A web analyst’s job involves making websites more efficient in terms of traffic and setting up measurement tools to track site visits, click rates, and the visitor journey.
From these insights and subsequent diagnostics, the web analyst recommends website updates for improved UX. We are also experiencing demand for Conversion Rate Optimisation (CRO) experts, who through a methodical approach aim to increase the percentage of website visitors that take a specific action allowing businesses to generate more sales leads without the need to invest in generating more website traffic.
As identified by my colleagues in both Germany and The Nordics, there is also a demand for talent to fill an evolving hybrid role that sits between data analytics and other business functions. Businesses are looking for candidates with a solid business background that can navigate that path between data insights and wider business ambitions. The ideal candidate will be able to speak the right language and tell the right stories to help galvanise the different business functions and help turn data insights into measurable business growth.
There is a real demand for all of these talents right now, and businesses are actively seeking candidates who are available straight away. With demand outstripping supply, candidates are able to take their time in choosing their next move, dictating the pace of market movement.
A speedier hiring process could help businesses secure the best talent
As well as offering flexible working, businesses that are able to speed up their hiring process are likely to find themselves more attractive to candidates.
While salary will always be a motivator, entry and junior-level candidates are interested in training and development. Alongside this, career development should continue to be on the company agenda to mitigate attrition and help junior tech talent see a path within their current company.
Senior roles are seeing an uplift in demand
From the candidate perspective, senior roles, where candidates are looking to move from ‘good’ to ‘better’ roles in support of career progression are in demand. We are also experiencing an uplift in candidates seeking roles that are not predominantly tech-focused, for example, roles that combine data analytics and digital marketing or social media.
Is remote working here to stay?
In France, remote working is here to stay, and more companies are rethinking their flexible working policies, only asking employees to be on-site a couple of days a week.
But this does depend on the candidate and individual working styles are being taken into consideration during the hiring process in order to secure the right candidate. This also enables hiring managers to cast the net further and consider talent outside of the local area, helping to alleviate tension in the market.
Advice for businesses looking for data and analytics talent for 2022
Adapt your hiring process to maintain a competitive advantage. In a candidate-driven market with a choice of roles, those companies with a streamlined process are better able to secure the best talent right now. Once candidates have made a decision to move, they are looking to do so quickly, so businesses should take advantage of this candidate mindset.
Accept that as roles are evolving and the list of candidate skills required to fill these roles becomes longer, clients should accept that they might only receive a smaller number of better-quality candidates from which to take through the recruitment process. Act quickly and aim to complete the interview process within five working days (good candidates are in demand and may have five other processes running simultaneously).
Be open-minded and don’t be fixated on finding the perfect candidate. If someone doesn’t tick all the boxes but has a breadth of experience, then meet them for an interview – a strong digital analyst will be able to pick up a new skill quickly.
Whether you are looking for your next opportunity in data and analytics in France or need to build out a data team in the region, Harnham can help. Take a look at our latest jobs in France or get in touch with our consultants in France to find out more.
CAN’T FIND THE RIGHT OPPORTUNITY?
If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.