CRM Manager

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/ £45000 - £50000 annum

INFO

Salary

SALARY:

£45000 - £50000

Location

LOCATION

Job Type
JOB TYPE

Permanent

CRM Manager

£45,000 - £50,000

Remote

This is an excellent opportunity for a CRM professional who enjoys combining customer insight, campaign delivery, and data-driven decision-making. You will have the chance to shape customer engagement strategies, optimise lifecycle communications, and make a measurable impact on retention and revenue performance.

The Company

They are a fast-growing digital business operating within a highly engaged consumer market. With a strong focus on customer experience, they leverage data, technology, and marketing innovation to create personalised customer journeys. The organisation offers a collaborative environment where marketing, analytics, and commercial teams work closely together to drive growth and customer value.

The Role

  • Develop customer segmentation strategies using behavioural and engagement data.
  • Plan, build, test, and execute CRM campaigns across email, SMS, push notifications, and in-app channels.
  • Monitor campaign performance and deliver actionable insights to improve engagement and conversion.
  • Deliver targeted promotional activity tailored to customer preferences and behaviour.
  • Work closely with cross-functional teams to ensure successful campaign execution.
  • Manage marketing promotions from setup through to launch and performance analysis.
  • Support A/B testing initiatives to optimise communications and customer journeys.
  • Contribute to the development of automated lifecycle and trigger-based marketing programmes.
  • Maintain clear communication with internal stakeholders on campaign plans and results.

Your Skills & Experience

  • Strong commercial experience within CRM, retention, or lifecycle marketing.
  • Experience using CRM platforms and campaign management tools.
  • Experience within the gambling or gaming sector.
  • Ability to analyse campaign performance and translate findings into business actions.
  • Data-driven mindset with strong analytical and problem-solving skills.
  • Excellent organisational skills and attention to detail.
  • Strong stakeholder management and communication abilities.
  • Interest in sports and an understanding of customer engagement within consumer-focused environments.
  • Experience in gaming, entertainment, or other high-volume customer businesses would be advantageous.

What They Offer

  • Competitive salary and benefits package.
  • Hybrid working environment.
  • Opportunity to work on advanced personalisation, automation, and CRM initiatives.
  • Exposure to a highly data-driven marketing function.
  • Clear career progression and professional development opportunities.

How to Apply

Apply with your CV to discuss this CRM Manager opportunity in confidence.

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