data & AI
Diversity Report
DIVERSITY GUIDES 2022
An in-depth look into diversity within Data & AI, we have been carrying out primary research for a number of years to create annual diversity guides.
Download our previous editions, which have given us unrivalled insight into where the industry currently stands in its push for a more representative workforce.
They are here to highlight where the industry can improve, how it can improve and to help make those improvements.
USA DIVERSITY REPORT
Fundamentally, what you can do with your data and how useful it may be will hinge on its quality.
EU DIVERSITY REPORT
Fundamentally, what you can do with your data and how useful it may be will hinge on its quality.
UK DIVERSITY REPORT
Fundamentally, what you can do with your data and how useful it may be will hinge on its quality.
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DATA & AI SALARYÂ GUIDE 2024
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Senior Analyst
Brighton
£80000 - £90000
+ Advanced Analytics & Marketing Insights
PermanentBrighton, East Sussex
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Senior Analyst
£90,000 + Bonus
Brighton (Hybrid – 3x Days a Week in Office)
If you enjoy solving commercial problems, influencing product strategy, and using data to shape customer experiences, this is a fantastic opportunity to join one of the UK’s most exciting AI-first businesses!
The Company
Following significant growth across the UK, Europe and the US, this global marketplace is continuing to invest heavily in Product, Data and AI as they build the next generation of customer experiences; data is at the centre of every product decision, with analysts embedded directly into Product squads to identify opportunities, measure impact and influence strategy. This is a business where analytics drives action!
The Role
You’ll join a growing Data function, partnering closely with Product Managers, Engineers and Designers to solve complex business problems through data. This is a highly commercial role where you’ll combine analytics, experimentation and light-touch data science to uncover opportunities, influence product strategy and deliver measurable business impact. You’ll work across the full product lifecycle, from sizing opportunities before development through to measuring success once new features are launched.
Projects include:
- Recommendation engines and personalisation
- Product analytics and customer journey optimisation
- Experimentation and A/B testing
- AI-powered product features and proof of concepts
- Opportunity sizing and commercial analysis
- Product performance measurement
Your Skills & Experience
- Strong SQL skills
- Python experience or hands-on exposure to AI/LLM tools
- Experience delivering actionable insights to senior stakeholders
- Strong commercial acumen and problem-solving ability
- Experience designing, measuring and interpreting experiments
- Excellent communication and stakeholder management skills
This role is ideal for someone who enjoys understanding business problems first, then using the right analytical techniques to deliver meaningful outcomes.
The Benefits
- £80,000-£90,000
How to Apply
Please register your interest by sending your CV via the Apply link on this page.

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CRO Developer
£45000 - £60000
+ Digital Analytics
PermanentCheshire
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CRO Developer
Cheshire (Hybrid – 3x Days a Week in Office)
£45,000 – £60,000
Are you passionate about Conversion Rate Optimisation and looking for the opportunity to build a CRO function from the ground up? I am partnering with an established digital business that’s investing heavily in experimentation and optimisation. Following two years of successful contractor-led CRO activity, they’re now looking for their first permanent CRO Manager to own the function, shape experimentation strategy and build a team as the business continues to grow; this is a genuine greenfield opportunity with significant autonomy, senior stakeholder exposure and the chance to make a measurable commercial impact from day one!
The Company
My client is an international digital marketing and customer acquisition business that owns and operates a portfolio of high-performing online brands across both B2B and B2C markets. Since launching in 2013, the business has grown to over 100 employees with operations across the UK, North America, Australia and Europe, supporting millions of customer interactions every year. Unlike traditional agencies, the business owns its own digital platforms, giving the team complete control over customer acquisition, experimentation and optimisation across the entire user journey. With over 40 products, multiple acquisition funnels and high volumes of website traffic, experimentation is viewed as a key commercial growth lever and has strong backing from senior leadership.
The Role
As the CRO Manager you will take ownership of Conversion Rate Optimisation across multiple brands and customer journeys; initially operating as an individual contributor, you’ll have the opportunity to establish experimentation best practice before growing and leading the CRO capability over time.
Key responsibilities include:
- Owning the CRO roadmap across multiple digital brands
- Designing, implementing and analysing A/B and multivariate tests
- Building experimentation frameworks and best practice
- Identifying opportunities to improve customer journeys and conversion performance
- Partnering with Product, Marketing, PPC and Development teams
- Using customer behaviour data to prioritise optimisation opportunities
- Measuring commercial impact and presenting recommendations to stakeholders
- Helping establish a long-term experimentation culture across the business
Your Skills & Experience
- Extensive CRO / Experimentation experience
- Hands-on test build/development experience
- Proven experience delivering successful experimentation programmes
- Strong knowledge of A/B testing methodologies
- Hands-on experience with platforms such as Convert.com, Optimizely, VWO or similar
- Experience working with high-traffic websites
- Strong understanding of customer journey optimisation
- Excellent stakeholder management and communication skills
- Commercial mindset with a focus on measurable outcomes
- Experience within lead generation or performance marketing environments advantageous
- Previous mentoring or management experience beneficial
The Benefits
- £45,000 – £60,000
- Genuine opportunity to build and lead the CRO function; clear progression as the optimisation function expands
How to Apply
To register your interest in this opportunity, please submit your CV via the Apply link on this page. For more information, contact Adam Osborne at Harnham

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Customer Experience Optimisation Manager
£50000 - £60000
+ Digital Analytics
PermanentEssex
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Customer Experience Optimisation Manager
Remote (UK) | 2 Days Per Month in Essex (London Zone 6)
Up to £60,000 + 15-20% Discretionary Bonus
Intro
An exciting opportunity to join one of the UK’s leading travel insurance groups as they continue their international expansion. This role offers full ownership of the end-to-end customer journey, leading CRO strategy, experimentation and digital optimisation across multiple consumer brands.
THE COMPANY
Our client is an award-winning travel insurance group that has helped over 30 million customers since launching in 2000. With operations across the UK and Australia, and further international expansion planned, they are recognised as one of the Top 10 Insurance Companies to Work For in the UK. Their business is built around innovation, experimentation and delivering exceptional digital customer experiences.
THE ROLE
You’ll own the end-to-end digital customer journey, developing and delivering a strategic CRO roadmap that improves conversion, retention and overall customer experience.
Working across Marketing, UX, Engineering, Pricing and Customer Operations, you’ll lead experimentation programmes, use data to identify optimisation opportunities, present recommendations to senior stakeholders and ensure successful ideas are implemented across the business.
This is a strategic, hands-on role with significant autonomy and visibility.
YOUR SKILLS AND EXPERIENCE
- Strong experience in Conversion Rate Optimisation (CRO) and experimentation.
- Hands-on A/B testing experience using platforms such as AB Tasty, Optimizely, VWO or similar.
- Experience with analytics platforms including Google Analytics or equivalent.
- Strong understanding of tagging, front-end implementation, experimentation architecture and UX/UI principles.
- Proven ability to own optimisation projects from strategy through to delivery.
- Excellent stakeholder management and presentation skills.
- Experience in agency or in-house environments considered.
- Permanent employment background preferred (no freelance-only experience).
THE BENEFITS
- Up to £60,000 salary.
- 15-20% discretionary bonus.
- Remote-first working with just two office days per month.
- Join a collaborative and social team.
- Opportunity to shape optimisation strategy across multiple consumer brands.
- International business with ambitious growth plans.
- Three-stage interview process completed entirely online.
HOW TO APPLY
Please register your interest by sending your CV to Max at Harnham via the Apply link on this page.

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Data Modeller
London
£600 - £700
+ Data Engineering
PermanentLondon
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Data Modeller
Location: Hybrid, London
Contract: 6 Months
IR35: Inside IR35
Rate: £600 – £700 per day
Start Date: September
This is an opportunity to shape the future of enterprise data within a large-scale transformation programme. You’ll play a pivotal role in defining data modelling standards, building an enterprise data model that supports AI and self-service analytics, and establishing best practices that will influence future programmes across the organisation.
The Company
They are a large, well-established FTSE 100 organisation investing heavily in the modernisation of their data landscape. As part of a significant enterprise transformation, they are consolidating multiple data platforms to create a scalable, future-ready data environment. Their focus is on enabling advanced analytics, AI capabilities, and improved decision-making through a robust enterprise data strategy. You will join a collaborative data function working closely with business and technical stakeholders.
The Role and Deliverables
- Design enterprise logical and physical data models across multiple business domains.
- Develop and implement a repeatable enterprise data modelling framework, methodology, and playbook.
- Define and promote data modelling standards, principles, and best practices across the organisation.
- Translate complex business requirements into scalable data models in collaboration with architects, engineers, and business analysts.
- Build enterprise data models that support AI initiatives, self-service analytics, and future data products.
- Contribute to data governance objectives and support the wider enterprise data unification strategy.
Your Skills & Experience
- Strong experience delivering enterprise data modelling as a core discipline.
- Deep understanding of enterprise data modelling methodologies, including Kimball, Inmon, and dimensional modelling.
- Familiarity with Data Vault approaches and broader enterprise modelling concepts.
- Ability to design logical and physical data models from first principles without reliance on modelling software.
- Comfortable communicating data models through workshops, whiteboards, Visio, Excel, or other visual techniques.
- Strong SQL and Python skills.
- Experience working within modern cloud data platforms and analytics environments.
- Knowledge of Medallion Architecture and modern data transformation approaches.
- Experience with Microsoft Fabric, Databricks, Snowflake, or comparable cloud data platforms.
- Strong stakeholder management skills with the ability to explain complex modelling concepts to both technical and non-technical audiences.
- Experience influencing standards, facilitating workshops, and gathering business requirements.
How to Apply
If you are passionate about enterprise data modelling and want to define the foundations of a long-term data strategy, apply today to discuss this contract opportunity in more detail.

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Azure Cloud Engineer
Birmingham
£50000 - £60000
+ Data Engineering
PermanentBirmingham, West Midlands
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Azure Cloud Engineer
Up to £60,000
Oxfordshire (Hybrid – 1 day per week)
This is a great opportunity to join a high‑growth organisation where you can take ownership of designing and delivering cloud infrastructure within a fully Azure-native environment.
THE COMPANY:
This is a consultancy-led technology business delivering innovative cloud and AI-driven solutions across multiple industries. The organisation partners closely with clients to deliver complex transformation programmes with real, measurable outcomes. The business operates at the intersection of consulting and technology, combining deep domain expertise with modern cloud engineering to drive innovation, efficiency, and growth across its client base.
THE ROLE:
You will take ownership of Azure cloud architecture and engineering across the business, acting as the technical authority within a small but highly impactful cloud function.
Key responsibilities include:
- Designing, building, and maintaining Azure cloud infrastructure
- Acting as a subject matter expert, providing architectural guidance and solution design
- Supporting internal consultants with cloud solutioning and infrastructure recommendations
- Building and managing cloud resources (VMs, SQL Servers, Web Apps, Docker environments)
- Developing and maintaining CI/CD pipelines using Azure DevOps and GitHub
- Driving a code-first approach with Infrastructure-as-Code and automation
- Leading on cloud integrations, including Azure Integration Services
- Supporting governance, security, compliance, backup, and recovery processes
- Contributing to AI-driven and innovation-focused internal projects
- Mentoring junior engineers and setting technical standards across the team
YOUR SKILLS AND EXPERIENCE:
You will bring strong capability in:
- Hands-on Microsoft Azure engineering and architecture
- Designing scalable, secure cloud solutions end-to-end
- Infrastructure-as-Code (ideally Bicep or Terraform)
- Building and managing CI/CD pipelines (Azure DevOps / GitHub Actions)
- Cloud automation using PowerShell and Azure CLI
- Strong stakeholder engagement and communication skills
- Security, governance, and compliance within cloud environments
THE BENEFITS:
You will receive a salary up to £60,000 depending on experience, along with a comprehensive benefits package
HOW TO APPLY:
Please register your interest by sending your CV to Molly Bird via the apply link on this page.

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Senior Analytics Engineer – Fabric
Oxford
£60000 - £65000
+ Advanced Analytics & Marketing Insights
PermanentOxford, Oxfordshire
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Senior Analytics Engineer
Oxford/ Hybrid
Up to £65,000
Overview
This is an excellent opportunity for a Senior Analytics Engineer to join a growing, data-driven organisation at a key stage of its development. You’ll play a central role in modernising data platforms, improving data accessibility, and supporting international growth initiatives while working with a modern Microsoft technology stack.
The Company
They are a specialist information and data services organisation that helps businesses make informed decisions through high-quality data, analytics, and intelligence solutions. With a growing international presence and continued investment in technology, they are expanding their data capabilities to support new products, markets, and customer demands.
The business operates a cloud-first data environment and is committed to building scalable, reliable, and innovative data solutions. This role sits within a collaborative data function, working closely with engineering, analytics, and data acquisition teams.
The Role
As a Senior Analytics Engineer, you will take ownership of a key area of the data platform and play an important role in enhancing data quality, performance, and scalability.
Key responsibilities include:
- Designing, building, and optimising ELT pipelines across cloud-based data platforms.
- Developing and maintaining data solutions using Azure, Azure Data Factory, Microsoft Fabric, and SQL.
- Supporting data migration and platform modernisation initiatives.
- Improving data processing efficiency and reducing data latency across multiple regions.
- Working with both modern and legacy data models to deliver scalable solutions.
- Developing and maintaining Power BI reporting and analytics capabilities.
- Implementing best practices around data quality, documentation, governance, and maintainability.
- Collaborating with technical and non-technical stakeholders to translate business requirements into robust data solutions.
- Contributing to architectural decisions and continuous improvement across the data platform.
Your Skills & Experience
To be successful in this Senior Analytics Engineer role, you should have:
- Strong commercial expertise in SQL, which is a core requirement for the position.
- Experience working with Azure Data Factory (ADF), Microsoft Fabric, and Azure cloud technologies.
- Strong knowledge of ELT pipeline development, optimisation, and data integration.
- Experience supporting data migration projects and modernising existing data environments.
- Expertise in Power BI and data visualisation.
- Experience working with legacy data models while delivering improvements and modernisation.
- Knowledge of Agile or Scrum delivery environments.
- The ability to work independently, take ownership of projects, and communicate effectively with a range of stakeholders.
Desirable experience includes:
- Python for automation or data scraping.
- C# development experience.
- Azure DevOps, source control, and branching strategies.
- Data warehousing, datamarts, and reporting databases.
- Exposure to Data Science workflows and concepts.
What They Offer
- £65,000 base salary.
- Comprehensive benefits package.
- Hybrid working with 2 days per week in the Oxford office.
- Opportunity to own and shape a key area of the data platform.
- Exposure to large-scale international data initiatives.
- A collaborative environment with strong investment in data and technology.
- Clear opportunities to influence technical strategy and contribute to platform growth.

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Lead Data Engineer (Azure)
City of London
£65000 - £75000
+ Data Engineering
PermanentCity of London, London
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LEAD DATA ENGINEER (Azure)
Uo to £75,000 + Benefits
London (Hybrid)
This is a fantastic opportunity to join one of the UK’s most recognisable cultural organisations as they embark on a major data transformation programme. You’ll take ownership of building a modern data platform from the ground up, driving best practice across data engineering while helping the organisation unlock the full value of its data and AI ambitions.
THE COMPANY:
Part of a renowned charitable organisation that entertains millions across the UK, this is the largest publicly funded performing arts organisation in the country. The organisation is investing heavily in modernising its technology estate and creating new opportunities to leverage data, analytics and AI to support future growth and innovation.
THE ROLE:
You will take ownership of designing, building and evolving the organisation’s modern data platform. As the technical lead for data engineering, you will define standards, mentor a growing team and deliver data solutions that support business-wide analytics and future AI initiatives.
Key responsibilities include:
- Leading the design and implementation of a cloud-based Lakehouse platform using Microsoft Fabric
- Building scalable and reliable data pipelines using a Medallion architecture approach
- Designing robust data models and semantic layers across multiple business domains
- Establishing engineering best practices, governance frameworks and development standards
- Managing and developing a small team of data engineers
- Partnering with stakeholders across the organisation to translate business requirements into scalable data solutions
- Enabling high-quality downstream reporting, analytics and Power BI semantic models
- Supporting long-term data innovation and AI initiatives across the organisation
YOUR SKILLS AND EXPERIENCE:
You will bring strong capability in:
- Strong expertise in dimensional data modelling and semantic layer design
- Hands-on experience with Microsoft Fabric and/or Azure Data Services
- Proven experience delivering end-to-end data solutions, from ingestion through to Power BI reporting and analytics
- Strong stakeholder management and communication skills
- Previous experience managing, mentoring or leading teams, with at least two direct reports
THE BENEFITS:
You will receive a salary up to £75,000 dependent on experience, alongside a comprehensive benefits package.
HOW TO APPLY:
Please register your interest by sending your CV to Molly Bird via the apply link on this page.

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Senior Marketing Analyst
Concord, CA
$130000 - $160000
+ Advanced Analytics & Marketing Insights
PermanentConcord, California
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Senior Marketing Analyst
Location: East Bay, California (Hybrid: 3 days onsite per week)
Compensation: $130,000 – $160,000 base salary + annual bonus opportunity
Employment Type: Full-Time
A well-established financial services organization is seeking a Senior Marketing Analyst to join its Business Intelligence & Analytics function. This role plays a critical part in transforming complex data into actionable business insights that support marketing performance, member/customer growth, product adoption, and strategic decision-making.
The ideal candidate combines strong technical analytics capabilities with a business-minded approach to problem solving. This person will partner closely with marketing, executive leadership, operations, and finance teams to deliver reporting, forecasting, experimentation, and strategic recommendations that drive measurable business outcomes. This is a highly visible role suited for someone who enjoys moving beyond reporting to influence business strategy through data-driven insights
What You’ll Do
- Build, automate, and maintain dashboards, reports, and data visualizations that support marketing, executive leadership, and business decision-making.
- Analyze campaign performance, customer acquisition, conversion, attribution, ROI, and other key marketing metrics to identify growth opportunities and drive strategic recommendations.
- Lead web and digital analytics initiatives, including tracking design, website performance measurement, user behavior analysis, and optimization efforts.
- Apply advanced analytics techniques such as forecasting, experimentation, A/B testing, segmentation, and predictive modeling to improve marketing effectiveness and business outcomes.
What We’re Looking For
Required:
- 5+ years of experience in analytics, marketing analytics, or a related field
- Strong SQL skills and experience working with BI tools such as Power BI (Tableau also considered)
- Marketing analytics experience, including campaign performance measurement and attribution analysis
- Experience with web analytics platforms such as Google Analytics or Adobe Analytics
- Strong background in statistics, experimentation, and A/B testing
- Knowledge of testing methodologies, sample size calculations, and performance measurement
- Ability to translate data into actionable business recommendations and insights
Nice-to-Haves:
- Experience analyzing paid media and digital marketing performance, including Google Ads
- Experience measuring customer acquisition, conversion, CPC, ROI, and ROAS metrics
- Background in financial services, banking, credit unions, or other regulated industries
- Experience with forecasting, predictive analytics, segmentation, or customer lifecycle analysis
- Hands-on experience driving marketing optimization through data-driven experimentation
Benefits:
- 401k with employer contribution and match
- Employer-paid medical, dental, and vision coverage
- Employer-paid life and disability insurance
- Paid vacation and sick time
- Tuition reimbursement and student loan repayment assistance

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