data & AI
Diversity Report
DIVERSITY GUIDES 2022
An in-depth look into diversity within Data & AI, we have been carrying out primary research for a number of years to create annual diversity guides.
Download our previous editions, which have given us unrivalled insight into where the industry currently stands in its push for a more representative workforce.
They are here to highlight where the industry can improve, how it can improve and to help make those improvements.
USA DIVERSITY REPORT
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EU DIVERSITY REPORT
Fundamentally, what you can do with your data and how useful it may be will hinge on its quality.
UK DIVERSITY REPORT
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Complaints Insight Specialist
Nottingham
£40000 - £45000
+ Advanced Analytics & Marketing Insights
PermanentNottingham, Nottinghamshire
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Complaints Insight Specialist
Up to £45,000
Nottingham (3 days a week on-site)
This is an opportunity to join a highly data-driven team where customer insight directly shapes business decisions. Sitting at the intersection of analytics, operations, and strategy, this role offers strong visibility across the organisation and the chance to influence meaningful improvements to customer outcomes.
THE COMPANY
They are a well-established financial services organisation known for putting data at the heart of decision making. With a strong focus on customer experience and continuous improvement, they invest significantly in both technology and people. The business promotes a collaborative and inclusive environment, with clear progression pathways and structured development opportunities. You will be joining a forward-thinking team that values curiosity, innovation, and impact.
THE ROLE
As a Complaints Insight Specialist you will work within a specialist complaints insight function, partnering closely with operations and wider business stakeholders to drive change through data.
Specifically, you can expect to be involved in the following:
- Analyse complaints data using Excel to identify trends, root causes, and opportunities for improvement
- Translate complex data into clear, actionable insights and compelling narratives
- Work in close collaboration with operations teams to respond to emerging customer issues in real time
- Support the development and optimisation of complaints strategy and processes
- Partner with stakeholders across the business to implement insight-led improvements
- Contribute to regulatory reporting and external insight, including industry and ombudsman trends
- Deliver presentations and reports to both technical and non-technical audiences
SKILLS AND EXPERIENCE
The successful Complaints Insight Specialist will have the following skills and experience:
- Strong experience working with complaints data within a regulated environment
- Advanced Excel skills and confidence handling datasets to generate insights
- Ability to translate analysis into clear business recommendations
- Strong stakeholder management and communication skills
- Experience in root cause analysis and process improvement
- Comfortable influencing across functions and presenting to varied audiences
- Exposure to SQL or Google Workspace tools is beneficial but not essential
BENEFITS
The successful Complaints Insight Specialist will receive the following benefits:
- Salary up to £45,000 – depending on experience
HOW TO APPLY

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Experimentation Specialist
London
£37000 - £45000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Experimentation Specialist
London (Central), up to £45,000
This is a hands-on experimentation role with real ownership, sitting at the heart of a growing Centre of Excellence. You will work across multiple digital platforms, shaping experimentation strategy while remaining close to delivery and impact.
The Company
They are a large, established retail group with a strong digital footprint and a growing focus on data-led decision making. With multiple consumer brands under one umbrella, experimentation plays a critical role in improving customer experience and commercial performance. The business is investing heavily in experimentation capability, tooling and best practice. This role sits within a newly formed experimentation function that operates as an internal consultancy across the group.
The Role
- Support the build-out of a Centre of Excellence for experimentation across digital teams
- Translate business objectives and OKRs into clear experimentation roadmaps
- Prioritise, design and execute A/B tests across web and digital platforms
- Act as a hands-on experimentation specialist, not just test execution but strategic input
- Analyse results, communicate insights and influence decision making
- Partner closely with product, tech, analytics and CRM teams
- Own relationships with implementation and engineering teams to ensure tests are set up correctly
- Support the separation and alignment of website experimentation and CRM testing activity
Your Skills & Experience
- Strong experience running experimentation or CRO programmes in a digital environment
- Hands-on experience setting up and analysing A/B tests
- Solid understanding of experimentation principles, metrics and statistical concepts
- Experience with digital analytics and experimentation tools such as GA4, Optimizely or similar platforms
- Ability to build, communicate and manage an experimentation roadmap
- Confident working cross-functionally and independently in a fast-paced environment
- Comfortable balancing strategic thinking with hands-on delivery
What They Offer
- Salary up to £45,000 depending on experience
- Hybrid working with a strong in-office culture in central London
- The opportunity to help shape experimentation capability from the ground up
- High ownership and visibility across multiple digital brands
- Clear progression and long-term career development within experimentation and analytics
- Exposure to modern experimentation and analytics tooling
- A broad role covering strategy, analytics and implementation support
How to Apply
If you are looking for an experimentation role where you can have genuine impact and help shape best practice across a complex digital environment, apply today.

To Apply for this Job Click Here
Experimentation Manager (CRO)
London
£45000 - £45000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Experimentation Specialist
Oxford Street, London (4 days onsite)
Up to £45,000
I’m working with a large retail company who are building out a Centre of Excellence in Experimentation and hiring an Experimentation Specialist to support this growth.
You’ll work closely with the Senior Experimentation Manager, acting as an internal consultant across the group, driving testing strategy and execution across multiple digital platforms.
The Role
- Support the build-out of an experimentation centre of excellence
- Translate business OKRs into A/B testing roadmaps
- Own test prioritisation, ideation and execution
- Run experiments end-to-end (design → launch → analysis → insight)
- Work closely with Tech teams to ensure correct test implementation
- Support both website experimentation and CRM testing strategy
- Communicate results and influence stakeholders across the business
This is a hands-on role – you’ll need to think strategically while still being able to execute and deliver.
About You
- Proven experience running experimentation / CRO programmes
- Hands-on experience building and analysing A/B tests
- Strong understanding of experimentation principles & metrics
- Experience with tools like Optimizely, GA4 or similar
- Confident working cross-functionally with Product, Tech & CRM teams
- Able to prioritise and work independently
Nice to have:
- Experience with user testing tools
- Exposure to CRM vs website experimentation
Benefits
- 20 days holiday + bank holidays
- Pension (3% employer / 5% employee)
- 20% discount across all brands (including sale)
- Discounted gym + Everlast membership (£10/month)
- Access to wellbeing & financial support (Retail Trust)
- Monthly recognition schemes + bonus opportunities
- Internal referral scheme (£500-£1000)
- Learning & development platform with unlimited access
How to Apply
Drop me a message or apply directly via LinkedIn.
Please note: this role is 4 days onsite (Oxford Street) – you’ll need to be comfortable with this before applying.

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SEO Manager – X2
London
£33000 - £45000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
SEO Manager
London or East Midlands | £33,000 to £45,000
This is an opportunity to step into a high-impact SEO Manager role where you will take real ownership of organic performance for a major e-commerce website. With two hires aligned to different retail propositions, this role offers scale, autonomy and visibility in a fast-paced, commercially driven environment.
The Company
They are a large, established UK retail organisation operating across multiple consumer brands with a strong digital footprint. Organic search plays a critical role in commercial performance, and SEO is highly valued across the wider business. With significant investment in tools, technology and agency support, they provide an environment where SEO can genuinely influence trading, buying and growth decisions.
The Role
You will own SEO performance for a key retail website, driving visibility, traffic and revenue through a hands-on, full-stack approach.
- Take end-to-end ownership of organic performance including rankings, traffic and revenue
- Build and execute SEO strategy across technical SEO, content and on-site optimisation
- Identify growth opportunities through keyword research and performance analysis
- Maintain site health including crawling, indexing and technical best practice
- Collaborate with internal commercial, trading and buying teams
- Manage and partner with external agencies to deliver SEO initiatives
- Track, analyse and report on performance against KPIs
- For one of the roles, support the development of more junior SEO team members
Your Skills & Experience
- Strong hands-on experience in SEO, either in-house or agency side
- Confidence owning and prioritising SEO activity in a fast-moving environment
- Experience across technical SEO and content optimisation
- Commercial mindset with the ability to influence stakeholders outside of marketing
- E-commerce experience is beneficial, though not essential
- Comfortable using tools such as Screaming Frog, Google Search Console and GA4
- Experience with enterprise SEO platforms and keyword tracking tools is a plus
What They Offer
- Salary between £33,000 and £45,000 depending on experience
- Hybrid working with four days per week in the office
- 20 days holiday plus bank holidays
- Pension scheme and wellbeing support
- Generous staff discounts across multiple consumer brands
- Discounted gym membership and cycle to work scheme
- Clear ownership, autonomy and exposure across large-scale retail websites
- Strong investment in learning, tools and agency support
How to Apply
If you are an SEO Manager looking for real ownership, scale and commercial impact, apply today to learn more about this opportunity.

To Apply for this Job Click Here
Marketing Analyst
Swindon
£45000 - £50000
+ Advanced Analytics & Marketing Insights
PermanentSwindon, Wiltshire
To Apply for this Job Click Here
Marketing Analyst
Swindon – Hybrid
Up to 50k
This is an opportunity to join a data driven, consumer focused business where marketing decisions are led by experimentation and customer insight. The role stands out for its strong focus on segmentation, testing strategy, and improving customer lifetime value across both digital and offline channels.
The Company
They are a well established organisation operating across multiple customer touchpoints, combining digital and physical experiences. Their marketing function is highly collaborative, with a clear emphasis on data led decision making and continuous optimisation. They are investing in advanced analytics capabilities to better understand customer behaviour and drive sustainable growth. The environment is fast paced, commercially focused, and centred around measurable impact.
The Role
You will work closely with marketing and CRM teams to drive performance through experimentation, audience strategy, and deep customer analysis.
- Develop and refine customer segmentation to improve targeting and personalisation across acquisition and CRM
- Design, run, and evaluate experiments to optimise campaigns, messaging, and audience strategies
- Build frameworks to measure incrementality and understand true marketing impact
- Analyse customer behaviour across the lifecycle to identify opportunities to increase retention, frequency, and value
- Identify high value customer segments and support strategies that maximise customer lifetime value
- Partner with channel teams to optimise performance across paid media and CRM
- Use SQL to analyse large datasets and generate actionable insights
- Translate complex results into clear recommendations that influence marketing decisions
Your Skills and Experience
- Strong commercial experience in marketing or customer analytics
- Expertise in customer segmentation
- Experience designing and evaluating experiments, including A/B testing and incrementality
- Solid understanding of customer lifetime value and lifecycle strategy
- Proficiency in SQL
- Desired experience using Python or R for analysis
- Experience working with marketing data across channels such as paid media and CRM
- Ability to communicate insights clearly to both technical and non technical audiences
- A proactive, test and learn mindset with strong attention to detail
What They Offer
- 3 days in office in Swindon
- Opportunity to shape experimentation and segmentation strategy within a growing analytics function
- Progression opportunities within a data led business
How to Apply
If you are interested in applying, please submit your CV to learn more about this opportunity.

To Apply for this Job Click Here
SEO Manager
London
£35000 - £45000
+ Digital Analytics
PermanentLondon
To Apply for this Job Click Here
SEO Manager (Website)
London, 4 days per week in office (5 day working week) , up to £45000
A great opportunity to take ownership of SEO performance for a high‑traffic ecommerce site, driving organic growth and shaping strategy within a fast‑paced digital environment. This role is ideal for someone who enjoys leading SEO direction while still being hands‑on with technical and content optimisation.
The Company
They are a large, multi‑brand retail organisation with a strong digital presence and a focus on continuous improvement. Their teams work in an ambitious, data‑driven environment where SEO plays a crucial role in scaling traffic, revenue and online visibility. You will join a supportive team that values expertise, collaboration and commercial impact.
The Role
* Manage and optimise SEO performance across an allocated site
* Develop and deliver the SEO roadmap covering technical, on‑page and content activity
* Lead keyword research, technical audits and site improvements
* Oversee day‑to‑day SEO operations and support a small team
* Analyse KPIs, report on performance and identify growth opportunities
* Partner with wider teams on content, PR, usability and site architecture
* Keep ahead of industry trends and champion SEO best practice
Your Skills and Experience
* Strong commercial experience in an SEO‑focused role within ecommerce
* Confident managing technical SEO, keyword strategy and onsite optimisation
* Ability to analyse performance data and translate it into clear actions
* Experience presenting results, insights and recommendations
* Comfortable leading workflows and supporting junior team members
* Strong understanding of usability, content structure and user behaviour
What They Offer
* Up to £45000 plus benefits
* Four‑days a week in the office, 5 day working week
* Opportunity to lead SEO strategy for a major consumer brand
* Growth potential and exposure to high‑impact digital projects
How to Apply
If this sounds like the right next step for you, please apply with your CV.

To Apply for this Job Click Here
Marketing Analyst
London
£40000 - £50000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Marketing Analyst
Salary: Up to £50,000
Location: Swindon (3 days per week in office)
We’re looking for a commercially minded Marketing Analyst to join a growing digital and customer team. This role is focused on driving marketing performance through data-led insights, experimentation, audience analysis, and customer segmentation across both eCommerce and retail channels.
You’ll work closely with marketing and CRM teams to optimise acquisition, retention, and customer engagement strategies, helping shape smarter decision-making across paid media and lifecycle marketing activity.
Key Responsibilities
-
Analyse marketing campaign performance across paid search, paid social, CRM, and other channels
-
Design and evaluate A/B and incrementality tests to improve campaign effectiveness
-
Build customer audiences and segmentation strategies to drive engagement and retention
-
Identify trends and opportunities within customer and transactional data
-
Support attribution and measurement approaches to improve marketing investment decisions
-
Partner with cross-functional teams to translate insights into actionable optimisation strategies
About You
-
Strong SQL skills and experience using Python or R for analysis
-
Experience working with marketing, customer, or eCommerce datasets
-
Understanding of experimentation, statistical testing, and marketing measurement
-
Commercially minded with a strong analytical and problem-solving approach
-
Excellent communication skills with the ability to influence stakeholders
Desirable Experience
-
Retail or eCommerce experience
-
Exposure to platforms such as GCP, Snowflake, or Databricks
-
Understanding of customer lifecycle, retention, and lifetime value metrics
This is a great opportunity for someone who enjoys combining analytics, experimentation, and commercial thinking to drive measurable business growth.
Find out more and apply via the link below.

To Apply for this Job Click Here
Senior Marketing Analyst
London
£70000 - £85000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Senior Marketing Analyst
London Hybrid (3 days in office)
Up to £85,000 + benefits
We’re hiring a Senior Marketing Analyst to join a fast-paced, data-driven consumer finance business operating at scale across multiple markets.
This is a highly commercial role sitting within the growth analytics function, focused on improving marketing performance, attribution, and customer acquisition efficiency across multiple channels.
What you’ll be doing:
* Analysing marketing performance across digital and offline channels
* Evaluating spend efficiency across platforms such as paid social, search and emerging media
* Tracking and understanding customer acquisition sources and channel effectiveness
* Supporting and improving attribution methodologies (including multi-touch attribution)
* Identifying drop-off points across marketing and application funnels
* Improving conversion across customer journeys and product pathways
* Building models to assess campaign effectiveness and incremental uplift
* Supporting experimentation and statistical analysis to guide marketing decisions
What we’re looking for:
✔ Strong SQL and Python skills (Python essential for technical work)
✔ 3-5+ years’ experience in marketing analytics or growth analytics
✔ Strong experience in attribution modelling (including multi-touch approaches)
✔ Confident working with complex customer journeys and funnel analysis
✔ Strong commercial mindset with ability to influence marketing decisions
✔ Experience in consumer tech, fintech or complex digital products preferred
✔ Strong stakeholder communication and storytelling skills
Why join?
* High-growth, profitable fintech with strong US expansion
* Highly commercial, fast-paced environment
* Strong influence over marketing strategy and budget decisions
* Opportunity to work on complex attribution and experimentation challenges
* Equity included in package
Please note:
* Hybrid working (Tues-Thurs in office) is non-negotiable
* No sponsorship available
Apply now or get in touch for more details.

To Apply for this Job Click Here
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