data & AI
Diversity Report
DIVERSITY GUIDES 2022
An in-depth look into diversity within Data & AI, we have been carrying out primary research for a number of years to create annual diversity guides.
Download our previous editions, which have given us unrivalled insight into where the industry currently stands in its push for a more representative workforce.
They are here to highlight where the industry can improve, how it can improve and to help make those improvements.
USA DIVERSITY REPORT
Fundamentally, what you can do with your data and how useful it may be will hinge on its quality.
EU DIVERSITY REPORT
Fundamentally, what you can do with your data and how useful it may be will hinge on its quality.
UK DIVERSITY REPORT
Fundamentally, what you can do with your data and how useful it may be will hinge on its quality.
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Senior Marketing Analyst
London
£75000 - £85000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Senior Marketing Analyst
London, Hybrid
Salary up to £85,000
This is a high-impact Commercial Analyst role where you will sit at the heart of commercial decision-making, turning complex data into clear, actionable insight. You will work closely with senior stakeholders, influence strategy, and help shape how data is used across a fast-paced, consumer-facing business with ambitious growth plans.
The Company
They are a well-established, international organisation operating within the live entertainment and consumer services space. The business combines strong brand heritage with a modern, data-led approach to growth and innovation. With a focus on customer experience, performance marketing, and digital channels, they place analytics at the centre of commercial strategy. Collaboration, curiosity, and continuous improvement are core to how they work.
The Role
- Analyse large, complex datasets to uncover revenue opportunities and operational efficiencies.
- Partner with commercial, growth, marketing, and senior leadership teams to provide actionable recommendations.
- Build and maintain dashboards and reports that track financial and non-financial KPIs.
- Develop forecasting models, scenarios, and predictive insights to support planning and campaigns.
- Analyse sales, customer, and performance data across multiple platforms and tools.
- Support pricing, promotions, and customer behaviour analysis to drive commercial outcomes.
- Champion automation, innovation, and the adoption of modern data and AI capabilities.
- Act as a trusted analytics partner and subject matter expert across the business.
Your Skills & Experience
- Strong commercial analytics experience within a fast-paced, data-driven environment.
- Advanced Excel capability, including financial modelling and complex analysis.
- Experience working with BI tools such as Power BI and large data sources or data lakes.
- Strong understanding of ecommerce and digital marketing analytics, including attribution and performance channels.
- Solid grounding in statistical methods and translating data into business insight.
- Confident communicator, able to present complex findings clearly to non-technical stakeholders.
- Proactive mindset, comfortable owning ambiguous problems and driving insight independently.
HOW TO APPLY:
Apply by sending your CV to Joe by the link below

To Apply for this Job Click Here
Power BI Developer
Walsall
£45000 - £50000
+ Advanced Analytics & Marketing Insights
PermanentWalsall, West Midlands
To Apply for this Job Click Here
A large, purpose‑driven organisation operating within the social care and healthcare landscape is hiring a Power BI Developer to support the continued growth of its Business Intelligence capability.
The organisation delivers long‑term, community‑based services to individuals with learning disabilities, physical disabilities, mental health needs, and complex behavioural or clinical requirements, working closely with local authorities and healthcare providers. Services are delivered at scale through residential settings, supported living and specialist support programmes.
BI is a relatively new function within the organisation, creating a strong opportunity for someone who enjoys ownership, autonomy, and shaping how BI is delivered across a complex business.
The role
This is an end‑to‑end BI Developer role, responsible for delivering Business Intelligence solutions across multiple business areas, including Operations, Finance, Marketing and Sales.
You’ll sit within a small but growing BI team and report into the BI leadership function, working closely with stakeholders to define KPIs, model data and create scalable, self‑service reporting solutions.
The role is roughly 60% technical / 40% stakeholder‑focused, combining hands‑on Power BI development with strong business engagement.
What you’ll be doing
Power BI & reporting delivery
- Build, enhance and maintain Power BI dashboards, reports and semantic models
- Apply best practice across layout, accessibility, UX and data storytelling
- Develop robust DAX measures and business‑aligned KPIs
Data modelling & semantic layer
- Design and maintain scalable, reliable data models that support self‑service analytics
- Ensure consistent definitions and trusted reporting across business areas
Data preparation & data quality
- Support ETL / ELT processes to ensure timely, accurate and well‑structured data
- Contribute to ongoing data quality improvement and optimisation
Stakeholder engagement & insight
- Gather requirements from stakeholders and translate them into BI solutions
- Define and track KPIs across multiple domains
- Analyse datasets, identify trends and communicate insights clearly
- Promote data literacy and support a more insight‑driven culture
What you bring
Essential
- 2+ years’ experience in a BI Developer or similar role
- Strong experience with Power BI
- Strong SQL
- Strong DAX capability
- Experience with data transformations
- STEM degree background
Nice to have
- Python
- Experience with the Microsoft Fabric / Azure ecosystem
- Exposure to ETL pipelines or modern data platforms
Tech stack
- Power BI
- SQL
- DAX
- Microsoft Fabric
Why this role
- Work within a high‑impact, purpose‑led organisation
- Join a small BI team with real ownership and influence
- Opportunity to build end‑to‑end BI solutions rather than maintaining legacy reporting
- Meaningful work where insights directly support better outcomes for people
Up to £50,000
Hybrid – 1 day per week onsite in the West Midlands (flexibility for an exceptional candidate)

To Apply for this Job Click Here
Insights Analyst
Liverpool
£38000 - £45000
+ Advanced Analytics & Marketing Insights
PermanentLiverpool, Merseyside
To Apply for this Job Click Here
Are you an Insights Analyst who enjoys digging into messy problems, working autonomously, and using data to genuinely improve outcomes for people? I’m hiring for an Insights Analyst to join a purpose‑driven organisation delivering services across employability, justice, health, and wider citizen services.
This is a hands‑on role with a strong focus on Power BI, offering a high level of autonomy and the chance to shape how insight is used across the business. It’s ideal for someone who enjoys ownership, investigative analysis, and working in an environment where the work has real social impact.
You’ll play a key role in helping the organisation understand what’s working, what isn’t, and why – supporting reviews of service delivery, business processes, and long‑term outcomes such as sustainable employment.
What you’ll be doing
- Build and maintain Power BI dashboards and reports, translating raw data into meaningful insight
- Analyse performance and outcomes across services, identifying trends, issues, and opportunities
- Support reviews of how services are delivered and highlight where improvements can be made
- Work closely with stakeholders to understand requirements and turn questions into actionable insight
- Take ownership of insight projects end‑to‑end, from problem definition through to delivery
- Communicate findings clearly to both technical and non‑technical audiences
What you bring
- Strong, hands‑on experience with Power BI (essential)
- Background in insights, MI, business intelligence, or data analysis
- Comfortable working independently and with minimal direction
- Curious, problem‑solving mindset – motivated by understanding why things are happening, not just reporting the numbers
- Clear communicator able to explain insights simply and effectively
- Aligned with working in a purpose‑led, mission‑driven organisation (sector experience isn’t essential)
Why this role
- High level of autonomy – you’ll be trusted to manage your own workload and priorities
- Meaningful work – your insights directly influence services that support people into work and improve life outcomes
- Variety – projects span employability, justice, health, and citizen services
- Hybrid working – just one day a week in the Liverpool office
- A values‑driven environment focused on impact rather than profit
£38,000 – £45,000

To Apply for this Job Click Here
Senior Marketing Analyst
London
£75000 - £85000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Senior Marketing Analyst
London, hybrid
Salary up to £85,000
This is a high-impact opportunity to take ownership of marketing and growth analytics within a fast-scaling, product-led digital business. You will play a central role in shaping acquisition strategy, improving funnel performance, and driving experimentation across multiple products, with clear visibility and influence across senior stakeholders.
The Company
They are a technology-driven organisation operating a multi-product consumer platform, combining data, product, and marketing to deliver innovative financial services. As the business continues to scale, data-driven decision making sits at the heart of growth, efficiency, and product innovation. Analytics is seen as a strategic partner, not a reporting function. You will join a collaborative, ambitious environment where insight directly informs commercial and product outcomes.
The Role
- Own end-to-end marketing and growth analytics across digital and non-digital channels.
- Analyse acquisition funnels to identify optimisation opportunities and inform marketing investment decisions.
- Design, run, and evaluate A/B tests, multivariate experiments, and cohort analyses to improve performance.
- Partner closely with product, growth, credit, and engineering teams to influence roadmaps and mid to deep funnel outcomes.
- Build and maintain high-quality, scalable data models and transformations to improve insight and team agility.
- Act as a senior analytical voice, setting best practices and raising the standard of experimentation and insight.
Your Skills & Experience
- Strong commercial experience in marketing or growth analytics within a product-led or technology-focused environment.
- Advanced analytical capability across funnel analysis, segmentation, cohort analysis, LTV modelling, and statistical methods.
- High proficiency in SQL and hands-on experience using Python, R, or similar analytical tools.
- Experience working with modern data stacks, including dbt and data modelling best practices.
- Confidence designing and interpreting experiments, including A/B testing and causal inference approaches.
- Ability to translate complex, ambiguous problems into clear, actionable insights for non-technical stakeholders.
HOW TO APPLY:
Apply by sending your CV to Joe by the link below

To Apply for this Job Click Here
Lead Product Analyst
London
£90000 - £100000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Lead Product Analyst
London, Hybrid
Salary up to £100,000
This is a high-impact Lead Product Analyst role where your insights will directly shape a widely used, multi-product mobile app. You will sit at the heart of product decision-making, owning analytics and experimentation while influencing strategy across Product, Growth, and Engineering. If you enjoy combining hands-on analysis with strategic leadership, this role offers genuine ownership and visibility.
The Company
They are a fast-growing, product-led technology business operating in a highly regulated consumer space. Their mobile app supports a large and engaged user base across iOS and Android, with continued investment in data, experimentation, and product innovation. Data plays a central role in how decisions are made, and analytics is viewed as a strategic partner rather than a reporting function.
The Role
- Act as the analytical lead for a core consumer app, owning product analytics end to end
- Develop and maintain key product metrics, dashboards, and reporting to track user behaviour, engagement, and overall app health
- Deliver deep-dive analysis into user journeys, segmentation, lifecycle behaviour, and friction points
- Lead the full experimentation lifecycle, including hypothesis generation, test design, analysis, and recommendations
- Apply advanced analytical and data science techniques such as churn prediction and uplift modelling to inform proactive product decisions
- Partner closely with Product Managers, Engineers, and Growth teams to embed data into everyday decision-making
- Champion analytics best practice, statistical rigour, and experimentation standards across the wider analytics function
Your Skills and Experience
- Strong commercial experience in product or growth analytics within a digital or product-led environment
- Advanced SQL skills with strong analytical capability in Python
- Hands-on experience with dbt and data modelling best practices
- Deep understanding of experimentation frameworks, A/B testing, hypothesis testing, and causal inference
- Strong statistical grounding with the ability to ensure robust and reliable insights
- Proven ability to translate complex analysis into clear, actionable recommendations for senior stakeholders
- Experience working with consumer-facing products; exposure to financial services or fintech is beneficial
HOW TO APPLY:
Apply by sending your CV to Joe by the link below

To Apply for this Job Click Here
Data Analyst
London
£45000 - £55000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Data Analyst
London
Up to £55,000
This is a great opportunity to join a finance team that is investing heavily in data, systems, and reporting transformation. You will step into a visible role where your work directly supports senior decision-making and shapes how finance reporting evolves across the business.
The Company:
They are a large, UK-listed organisation operating across the UK and Europe, with a strong focus on long-term asset performance and operational efficiency. The business is undergoing significant finance transformation, modernising its systems, data infrastructure, and reporting capabilities. Data-driven insight sits at the heart of their strategy, with growing investment in analytics and automation.
The Role:
- Lead the design, development, and ownership of Power BI dashboards for key finance KPIs
- Build and maintain robust data models using DAX and Power Query
- Extract, transform, and consolidate data from multiple finance and operational systems
- Own core reporting processes, including monthly, ad hoc, and bi-annual reporting cycles
- Translate complex financial data into clear, actionable insights for senior stakeholders
- Act as the Power BI subject matter expert within the Group Finance function
- Support ongoing finance transformation initiatives, including new systems and data platforms
Your Skills and Experience:
- Strong commercial experience using Power BI for financial reporting and analytics
- Advanced capability in DAX and Power Query
- Working knowledge of SQL and relational data sources
- Solid understanding of core financial statements and metrics
- Ability to communicate insights clearly to non-technical senior stakeholders
- Comfortable working in a changing environment with evolving systems and processes

To Apply for this Job Click Here
Credit Risk Analyst
London
£50000 - £60000
+ Risk Analytics
PermanentLondon
To Apply for this Job Click Here
Credit Risk Analyst
Salary
Base £50,000-£60,000 + benefits
Location + work pattern
London | Office-based Monday-Thursday, remote on Fridays
Flexible remote options available, including a work-from-anywhere allowance.
THE COMPANY
- A UK-based FinTech scale-up operating in the consumer lending space.
- The business has grown rapidly over recent years and is now profitable, with ambitious plans to expand its product offering.
- Known for a modern, data-driven approach and a collaborative, low-bureaucracy culture.
THE ROLE
This is an early-career credit risk role focused on acquisition and underwriting strategy for a growing loan portfolio. You will work closely with senior stakeholders to support credit decisioning and help shape risk strategies as new products launch.
Specifically, you can expect to be involved in:
- Supporting acquisition credit strategies, including originations and scorecard cut-offs.
- Assisting with underwriting policy design and accept/decline decision logic.
- Analysing customer and credit data to identify trends and optimisation opportunities.
- Helping to improve and monitor automated decisioning systems.
- Gaining exposure to credit modelling projects where there is interest.
YOUR SKILLS AND EXPERIENCE
- 1-2 years’ experience in a credit risk, analytics, or financial services role.
- Exposure to credit strategy, policy, scoring, or portfolio/MI analysis.
- Experience working with customer or credit data to generate insights.
- Strong SQL skills for data extraction and analysis.
- Interest in developing technical skills further, including credit modelling.
- Clear communication skills and the ability to work in a fast-paced environment.
THE BENEFITS
- Salary of £50,000-£60,000.
- Hybrid working with Fridays remote and additional flexible work-from-anywhere allowance.
- Small, growing team with high visibility and real impact.
- Clear progression opportunities and scope for rapid development.
- Exposure to new product launches and a wide variety of projects.
THE PROCESS
- Initial interview focused on experience, technical capability, and competencies.
- Final-stage, in-office interview including team fit and follow-up technical discussion.
- Offer!
HOW TO APPLY
Please register your interest via the apply link on this page.

To Apply for this Job Click Here
Commercial Analyst
City of London
£80000 - £85000
+ Advanced Analytics & Marketing Insights
PermanentCity of London, London
To Apply for this Job Click Here
Commercial Analyst
Up to 85K
London – Hybrid
This is an individual contributor Analyst role focused on driving insight across marketing performance and customer behaviour. You will own end to end analysis, with a strong emphasis on marketing attribution across digital and offline channels, alongside deep customer analytics covering lifetime value, retention and behaviour. Working closely with senior stakeholders, this role will translate complex data into clear commercial insight, helping the business better understand where revenue is generated, how marketing spend performs, and how customer relationships can be grown over time.
The Company
We are a UK based live entertainment and ticketing organisation operating across multiple venues and sales channels. Our business combines digital ticketing, owned venues and a strong consumer brand, selling millions of tickets each year. With ambitious growth plans and recent senior commercial hires, data is becoming central to how we scale and compete.
The Role
This is a rare opportunity to step into a brand new, commercially influential analytics role within a growing, consumer focused entertainment and ticketing business. We are investing heavily in data and insight, and this role will shape how analytics supports marketing effectiveness, customer growth and commercial decision making across the organisation.
- Own commercial and marketing analysis end to end, from data extraction through to insight delivery
- Analyse marketing performance and attribution across digital and offline channels, including website journeys and direct mail campaigns
- Identify where revenue is generated, including first and last touchpoints and optimisation opportunities
- Deliver customer insight covering behaviour, lifetime value, retention and segmentation
- Translate complex analysis into clear, actionable recommendations for senior stakeholders
- Work closely with BI, engineering and product teams to improve dashboards and develop a more self-serve analytics environment
- Support commercial planning through forecasting, KPI tracking and performance analysis
Your Skills & Experience
- Strong commercial analytics experience with a clear focus on insight rather than pure reporting
- Advanced SQL capability and hands on experience using Power BI to communicate findings
- Solid understanding of marketing analytics and attribution across multiple channels
- Experience analysing customer behaviour, value and retention in a consumer or ecommerce environment
- Confident communicator who can influence non-technical stakeholders and spot commercial opportunities
- Comfortable operating in a standalone role and taking ownership in a fast-moving environment
What We Offer
- Hybrid working with a London base
- A high impact role with visibility across senior stakeholders
- Clear progression as the analytics capability grows

To Apply for this Job Click Here
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