INDUSTRY
OVERVIEW
Data and Analytics professionals are crucial to the FMCG industry, no matter where they are located, be it the United Kingdom, the United States, or European Union. These experts are responsible for collecting, analysing, and interpreting data to derive valuable insights that inform decision-making and strategic planning within the dynamic FMCG industry. Our FMCG Data Recruitment specialists specialize in placing Data and Analytics professionals in suitable FMCG roles, offering expert industry knowledge about Data and Analytics roles in the field.
A key contribution of Data and Analytics professionals in the FMCG industry is their prowess in leveraging data to identify consumer trends, preferences, and behavior. By delving into vast amounts of data from diverse sources such as sales data, market research, social media, and customer feedback, they uncover patterns and insights that enable FMCG companies to better comprehend consumer needs and preferences. This critical information drives product development, marketing campaigns, and overall business strategy, empowering FMCG companies to create products that align with consumer demands and market trends, ultimately resulting in increased sales and customer loyalty.
Furthermore, Data and Analytics professionals play a pivotal role in optimizing supply chain operations within the FMCG industry. Their expertise lies in analyzing data pertaining to procurement, logistics, warehousing, and distribution to identify opportunities for cost optimization, process improvement, and inventory management. By identifying inefficiencies and optimizing supply chain operations, they assist FMCG companies in reducing costs, improving delivery times, and enhancing overall operational efficiency, which is of paramount importance in a highly competitive market landscape.
Moreover, Data and Analytics professionals in the FMCG industry also contribute significantly to enhancing customer experience and loyalty. Through meticulous analysis of customer data, they uncover patterns and trends in consumer behavior, preferences, and feedback, which are then used to develop personalized marketing strategies, loyalty programs, and customer retention initiatives. These efforts result in heightened customer satisfaction, increased loyalty, and improved brand reputation. All of which, according to our FMCG Data Recruitment experts, are instrumental in long-term business success.
It is worth noting that the roles and responsibilities of Data and Analytics professionals in the FMCG industry may vary slightly across regions like the United Kingdom, the United States, and European Union due to differences in regulations, market dynamics, and consumer behavior. For instance, data professionals in the UK and EU may need to adhere to stringent data protection laws such as the General Data Protection Regulation (GDPR), which governs the collection, use, and storage of personal data. In the US, additional regulatory requirements for consumer health data may need to be considered. To find the ideal candidate for your FMCG role, speak to one of our FMCG Data Recruitment experts today!
INDUSTRY CANDIDATES
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- Data Analysis: Strong proficiency in analysing data using statistical techniques and tools, such as Excel, SQL, Python, R, or other data analysis software. Ability to identify patterns, trends, and insights from large datasets and draw meaningful conclusions.
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- Data Visualisation: Proficiency in creating visually appealing and informative data visualisations using tools like Tableau, Power BI, or other data visualisation software. Ability to convey complex data insights in a clear and concise manner to stakeholders.
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- Business Acumen: Understanding of the FMCG industry, including knowledge of consumer behaviour, market trends, competitive landscape, and supply chain dynamics. Ability to translate data insights into actionable business recommendations.
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- Predictive Analytics: Knowledge of predictive analytics techniques, such as regression analysis, time series analysis, and machine learning algorithms. Ability to build predictive models to forecast consumer demand, optimise pricing, or optimise supply chain operations.
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- Data Management: Proficiency in data management practices, including data cleansing, data integration, data transformation, and data governance. Ability to ensure data accuracy, completeness, and integrity. To find out more speak to one of our FMCG Data Recruiters today!
HIRING DATA SCIENTISTS
A data scientist's role in the FMCG (Fast-Moving Consumer Goods) industry is multifaceted and crucial for harnessing data-driven insights to enhance decision-making, streamline processes, and drive business expansion.
To hire and retain the best Data Scientists, organisations should:
- Competitive Compensation Packages
- Professional Growth Opportunities
- Innovative Work Environment
- Strong Employer Brand
- University and Research Partnerships
UK Hiring Market:
In the fiercely competitive landscape of the UK FMCG industry, the demand for skilled data scientists is steadily rising. The sector relies heavily on data analytics for market analysis, supply chain optimization, and consumer behavior insights. To attract the best data science talent, FMCG companies in the UK should adopt strategic recruitment practices and emphasize their dedication to data-driven decision-making and technological advancements.
US Hiring Market:
In the United States, the FMCG sector is experiencing a surge in demand for data scientists. Companies in this space are leveraging data analytics to optimize supply chains, personalize marketing strategies, and enhance product development. To compete for data science talent in the US, FMCG organizations must offer attractive compensation packages and showcase their involvement in cutting-edge data projects.
EU Hiring Market:
The European FMCG market presents varying levels of demand for data scientists across different countries. Nations with a strong FMCG presence, such as Germany, France, and Sweden, are witnessing a substantial need for data scientists skilled in consumer insights and supply chain analytics. FMCG companies in these regions should tap into local talent pools and emphasize their industry expertise to attract adept data scientists.
To find the perfect candidate for your business, speak to our FCMG Data Recruitment experts today!
HIRING MARKET ANALYSTS?
In the FMCG (Fast-Moving Consumer Goods) industry, marketing analysts play a pivotal role in deciphering market trends, consumer behaviour, and competitive landscapes. Their insights are instrumental in shaping marketing strategies, product positioning, and overall business success.
To hire and retain the best marketing analysts, organisations should:
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Offer competitive Compensation Packages
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Professional Growth Opportunities
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Data-Driven Culture:
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Strong Employer Brand:
- Collaborative Partnerships:
UK Hiring Market:
In the fiercely competitive UK FMCG industry, the demand for skilled marketing analysts continues to rise. Companies in this sector rely on data-driven insights to fine-tune their marketing campaigns, optimize product portfolios, and adapt to changing consumer preferences. To attract top marketing analytics talent, FMCG firms in the UK should employ strategic recruitment practices and emphasize their dedication to data-driven marketing strategies and innovation.
US Hiring Market:
In the United States, the FMCG sector is witnessing a growing demand for marketing analysts. Companies are leveraging data analytics to create targeted marketing campaigns, enhance consumer engagement, and gain a competitive edge. To compete for marketing analytics talent in the US, FMCG organizations must offer competitive compensation packages and highlight their involvement in cutting-edge marketing initiatives.
EU Hiring Market:
The European FMCG market displays varying levels of demand for marketing analysts across different countries. Nations with strong FMCG industries, such as Germany, France, and Italy, require marketing analysts skilled in consumer behavior analysis and product positioning. FMCG companies in these regions should tap into local talent pools and showcase their industry expertise to attract proficient marketing analysts.
To discover the ideal candidate for your business, speak to one of our FMCG Data Recruitment experts today. Get in contact with us!
CRM OVERVIEW
In the FMCG (Fast-Moving Consumer Goods) industry, marketing analysts play a pivotal role in deciphering market trends, consumer behaviour, and competitive landscapes. Their insights are instrumental in shaping marketing strategies, product positioning, and overall business success.
To hire and retain the best CRM executives:
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Competitive Compensation Packages
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Professional Growth Opportunities
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Data-Driven Culture
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Strong Employer Brand
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Collaborative Partnerships
UK Hiring Market: In the fiercely competitive UK FMCG industry, the demand for skilled marketing analysts continues to rise. Companies in this sector rely on data-driven insights to fine-tune their marketing campaigns, optimize product portfolios, and adapt to changing consumer preferences. To attract top marketing analytics talent, FMCG firms in the UK should employ strategic recruitment practices and emphasize their dedication to data-driven marketing strategies and innovation.
US Hiring Market: In the United States, the FMCG sector is witnessing a growing demand for marketing analysts. Companies are leveraging data analytics to create targeted marketing campaigns, enhance consumer engagement, and gain a competitive edge. To compete for marketing analytics talent in the US, FMCG organizations must offer competitive compensation packages and highlight their involvement in cutting-edge marketing initiatives.
EU Hiring Market: The European FMCG market displays varying levels of demand for marketing analysts across different countries. Nations with strong FMCG industries, such as Germany, France, and Italy, require marketing analysts skilled in consumer behaviour analysis and product positioning. FMCG companies in these regions should tap into local talent pools and showcase their industry expertise to attract proficient marketing analysts.
To discover more about your business's perfect candidate, speak to our FMCG Data Recruitment experts today!
HIRING PRODUCT MANAGERS?
In the FMCG (Fast-Moving Consumer Goods) industry, Product Managers play a pivotal role in developing and managing product portfolios, ensuring market competitiveness, and driving product innovation. They are instrumental in shaping product strategies and contributing to the overall success of the company.
To Hire and retain the best product managers, organisations should:
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Competitive Compensation Packages
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Professional Growth Opportunities
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Data-Driven Product Development
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Cross-Functional Collaboration
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Innovation and Consumer-Centricity
UK Hiring Market:
In the competitive UK FMCG industry, the demand for skilled Product Managers continues to rise. Companies in this sector rely on effective product management to launch and sustain successful products in a fast-paced market. To attract top Product Manager talent, FMCG firms in the UK should implement strategic recruitment practices and emphasize their dedication to data-driven product development, cross-functional collaboration, and consumer-centric innovation.
US Hiring Market:
In the United States, the FMCG sector is witnessing a growing demand for Product Managers. Companies are leveraging data and consumer insights to create and market products that resonate with consumers. To compete for Product Manager talent in the US, FMCG organizations must offer competitive compensation packages and highlight their involvement in innovative product development initiatives.
EU Hiring Market:
The European FMCG market presents varying levels of demand for Product Managers across different countries. Nations with strong FMCG industries, such as Germany, France, and Italy, require Product Managers skilled in product lifecycle management and market analysis. FMCG companies in these regions should tap into local talent pools and showcase their industry expertise to attract proficient Product Managers.
Don't navigate FMCG data recruitment alone! Get in contact with us!
HIRING COMMERCIAL PRICING ANALYSTS?
In the FMCG (Fast-Moving Consumer Goods) industry, Commercial Pricing Analysts are instrumental in setting prices, optimizing pricing strategies, and ensuring profitability while staying competitive in the market. Their role is crucial for managing product pricing across various categories and channels.
To effectively recruit and retain top Commercial Pricing Analysts for the FMCG sector, companies should consider the following strategies:
- Competitive Compensation Packages: Offering competitive salary and benefits packages is crucial to attract and retain Commercial Pricing Analyst talent. FMCG companies should ensure that their compensation structures align with industry standards to remain attractive to prospective candidates.
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Advanced Analytical Tools: Providing access to advanced analytical tools and software is vital for Commercial Pricing Analysts to perform data-driven analyses effectively. FMCG organizations should invest in technology that supports pricing optimization.
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Data-Driven Decision-Making: Emphasizing a data-driven approach to pricing is essential in the FMCG industry. Commercial Pricing Analysts should have access to market data, consumer insights, and competitive intelligence to make informed pricing decisions.
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Cross-Functional Collaboration: Promoting collaboration between Commercial Pricing Analysts, sales, marketing, and finance teams is crucial. This collaboration ensures that pricing strategies align with business objectives and market dynamics.
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Continuous Learning and Skill Development: Offering opportunities for continuous learning and skill development is vital. Companies can provide training programs, workshops, and access to industry-specific certifications to keep their pricing analysts up-to-date with the latest pricing trends and methodologies.
UK Hiring Market:
In the competitive UK FMCG industry, the demand for skilled Commercial Pricing Analysts is steadily increasing. Companies in this sector rely on effective pricing strategies to remain competitive and drive revenue growth. To attract top Commercial Pricing Analyst talent, FMCG firms in the UK should implement strategic recruitment practices and emphasize their dedication to data-driven pricing, cross-functional collaboration, and pricing optimization.
US Hiring Market:
In the United States, the FMCG sector is witnessing a growing demand for Commercial Pricing Analysts. Companies are leveraging data analytics and pricing intelligence to optimize pricing strategies, maximize profitability, and respond to changing market conditions. To compete for Commercial Pricing Analyst talent in the US, FMCG organizations must offer competitive compensation packages and highlight their involvement in innovative pricing initiatives.
EU Hiring Market:
The European FMCG market presents varying levels of demand for Commercial Pricing Analysts across different countries. Nations with strong FMCG industries, such as Germany, France, and Spain, require Pricing Analysts skilled in market analysis and competitive pricing strategies. FMCG companies in these regions should tap into local talent pools and showcase their industry expertise to attract proficient Commercial Pricing Analysts.
Want to find the best candidate for your FMCG business? Talk to our FMCG Data Recruitment experts today, they would be happy to speak to you!
JOBS
LATEST CPG
DATA JOBS
Performance Marketing Manager
London
£60000 - £80000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Performance Marketing Manager – £60,000-£80,000 + Bonus
Location: London (Hybrid, 3 days in office)
Benefits: Private health, ClassPass, company subscription, test kitchen access
A fast-scaling, app-first food and lifestyle brand is looking for a Performance Marketing Manager to own and grow their digital acquisition strategy across paid social and beyond. Recently shifting from content-led to product-led, this company is now driving serious growth through their app and subscription offering.
What you’ll do:
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Own campaign execution across Meta and TikTok (and beyond)
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Analyse KPIs (CPA, CTR, LTV) and lead continuous experimentation
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Collaborate with growth, product, creative and data teams to drive results
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Use a data-first, commercial mindset to link performance with business outcomes
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Report into a high-calibre Head of Growth (ex-ClassPass, Essence) with strong SLT access
You’ll need:
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5+ years in performance marketing within fast-paced, product-led environments
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Hands-on experience with Meta + TikTok Ads
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Strong skills in Excel and ideally SQL / BigQuery
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Experience in subscription, app-based, or high-growth businesses
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Proactive mindset and ability to communicate with senior stakeholders
If you’re ready to lead performance for a growing lifestyle app with an engaged audience and major brand momentum, we’d love to hear from you.
To Apply for this Job Click Here
Directeur d’Etudes Grande Conso – Institut
Paris
€45000 - €49000
+ Advanced Analytics & Marketing Insights
PermanentParis, Île-de-France
To Apply for this Job Click Here
DIRECTEUR D’ETUDES GRANDE CONSO – INSTITUT
CDI
Paris
2j TT/semaine
Jusqu’à 49K euros fixe
Nous recherchons un profil Directeur d’études pour le compte d’un institut international d’études de marché. Vous intégrerez une équipe d’une quinzaine de personnes, spécialisée sur des sujets hygiène, beauté, luxe, en collaboration avec des marques prestigieuses.
Vos missions :
- Piloter des études quantitatives multi-projets (test de concepts, communications, images, notoriété, etc.)
- Gérer les relations clients et proposer des recommandations stratégiques claires et impactantes
- Assurer la qualité, la rigueur et la pertinence des livrables
- Travailler en étroite collaboration avec les équipes internes et les interlocuteurs internationaux
- Participer activement à la vie de l’équipe et au développement du pôle
Profil Recherché :
- Formation bac+5
- 5 ans d’expérience post diplôme en institut
- Solide background en études quantitatives
- Connaissance approfondie des problématiques grande consommation et/ou luxe
- Parfaite maîtrise du français et de l’anglais à l’écrit comme à l’oral
To Apply for this Job Click Here
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