CPG
DATA Recruiters

As a CRM Executive in the CPG industry, a key responsibility is to leverage Data and Analytics to develop and execute effective customer relationship management strategies. This includes collecting and analysing consumer data to gain insights into customer behaviour and preferences, as well as using this information to optimise targeted marketing campaigns and improve overall customer satisfaction and loyalty.

However, the nuances of the role can vary depending on the region. In the UK and EU, there are stricter data privacy regulations, such as the General Data Protection Regulation (GDPR), which require CRM Executives to ensure that all consumer data is collected and used in compliance with these regulations. Additionally, cultural differences may impact consumer behaviour and preferences, necessitating localised strategies.

In the US, CRM Executives may have access to more data due to less stringent data privacy regulations, but they still must ensure that they comply with industry-specific guidelines and best practices. Additionally, with a larger and more diverse consumer market, CRM Executives may need to leverage more advanced Analytics tools and techniques to effectively analyse and segment customer data. To discover more about your business's perfect candidate, speak to our CPG Data Recruiters today!

Product Owners play a pivotal role in the realm of data and analytics in the Consumer Packaged Goods (CPG) industry. Their responsibilities encompass overseeing the development and execution of data-driven products and solutions, in close collaboration with cross-functional teams that include data scientists, analysts, business stakeholders, and IT professionals. They are tasked with identifying business needs, defining product requirements, and driving data-informed decision-making.

The role of Product Owners in data and analytics may vary slightly across regions such as the UK, US, and EU, primarily due to distinct regional regulations and market dynamics. In the UK, Product Owners may need to adhere to data protection regulations such as the General Data Protection Regulation (GDPR), which governs the collection, use, and storage of personal data. Additionally, they may also need to navigate potential changes in data regulations following Brexit, the UK's exit from the EU.

In the US, Product Owners may focus on compliance with data privacy regulations such as the California Consumer Privacy Act (CCPA), along with other state-specific regulations. Furthermore, they may need to navigate industry-specific regulations, such as those imposed by the Food and Drug Administration (FDA) for food and beverage products or the Federal Trade Commission (FTC) for advertising and marketing purposes.

Similarly, in the EU, Product Owners may encounter similar challenges as in the UK, with compliance requirements under the GDPR. They may also need to navigate regulatory frameworks that are specific to each country within the EU, which can vary in terms of data protection and privacy requirements. Don't navigate CPG data recruitment alone! Get in contact with us, and speak to our CPG data recruiters today.

When delving into the realm of data and analytics within the ever-evolving Consumer Packaged Goods (CPG) industry, the role of commercial pricing analysts takes center stage. These astute analysts wield their expertise to decipher and glean meaningful insights from vast and intricate data sets, spanning historical pricing data, competitor pricing data, customer purchasing patterns, and market trends, in the UK, US, and EU markets alike.

Armed with a repertoire of statistical techniques and cutting-edge analytics tools, commercial pricing analysts embark on a multifaceted mission to unlock pricing opportunities, evaluate pricing strategies, and proffer data-driven recommendations that pave the way for revenue growth and profitability optimization.

Yet, the nuances of this role may not be a one-size-fits-all affair, as divergent market dynamics, regulatory landscapes, and consumer behaviors necessitate a tailored approach. In the UK, the analysts grapple with factors such as the aftermath of Brexit, exchange rate fluctuations, and regional pricing disparities that warrant meticulous consideration. Meanwhile, their counterparts in the US are tasked with navigating regional pricing vagaries, promotional pricing maneuvers, and a competitive landscape dominated by formidable retail giants. On the other hand, analysts in the EU must deftly maneuver through a labyrinth of intricate regulations and guidelines governing pricing, promotions, and discounts across a multitude of countries, each boasting unique consumer preferences and purchasing behaviors.

Collaboration is a key ingredient in the arsenal of commercial pricing analysts, as they work in close conjunction with cross-functional teams encompassing sales, marketing, and finance to ensure alignment of pricing strategies with overarching business objectives. Furthermore, their expertise extends to forging partnerships with external stakeholders, including retailers, vendors, and market research firms, to glean supplementary data and insights that augment their analytical prowess. Want to find the best candidate for your CPG business? Talk to our CPG data recruiters today, they would be happy to speak to you!