INDUSTRYÂ
OVERVIEW
Data and Analytics professionals are crucial to the FMCG industry, no matter where they are located, be it the United Kingdom, the United States, or European Union. These experts are responsible for collecting, analysing, and interpreting data to derive valuable insights that inform decision-making and strategic planning within the dynamic FMCG industry. Our FMCG Data Recruitment specialists specialize in placing Data and Analytics professionals in suitable FMCG roles, offering expert industry knowledge about Data and Analytics roles in the field.
A key contribution of Data and Analytics professionals in the FMCG industry is their prowess in leveraging data to identify consumer trends, preferences, and behavior. By delving into vast amounts of data from diverse sources such as sales data, market research, social media, and customer feedback, they uncover patterns and insights that enable FMCG companies to better comprehend consumer needs and preferences. This critical information drives product development, marketing campaigns, and overall business strategy, empowering FMCG companies to create products that align with consumer demands and market trends, ultimately resulting in increased sales and customer loyalty.
Furthermore, Data and Analytics professionals play a pivotal role in optimizing supply chain operations within the FMCG industry. Their expertise lies in analyzing data pertaining to procurement, logistics, warehousing, and distribution to identify opportunities for cost optimization, process improvement, and inventory management. By identifying inefficiencies and optimizing supply chain operations, they assist FMCG companies in reducing costs, improving delivery times, and enhancing overall operational efficiency, which is of paramount importance in a highly competitive market landscape.
Moreover, Data and Analytics professionals in the FMCG industry also contribute significantly to enhancing customer experience and loyalty. Through meticulous analysis of customer data, they uncover patterns and trends in consumer behavior, preferences, and feedback, which are then used to develop personalized marketing strategies, loyalty programs, and customer retention initiatives. These efforts result in heightened customer satisfaction, increased loyalty, and improved brand reputation. All of which, according to our FMCG Data Recruitment experts, are instrumental in long-term business success.
It is worth noting that the roles and responsibilities of Data and Analytics professionals in the FMCG industry may vary slightly across regions like the United Kingdom, the United States, and European Union due to differences in regulations, market dynamics, and consumer behavior. For instance, data professionals in the UK and EU may need to adhere to stringent data protection laws such as the General Data Protection Regulation (GDPR), which governs the collection, use, and storage of personal data. In the US, additional regulatory requirements for consumer health data may need to be considered. To find the ideal candidate for your FMCG role, speak to one of our FMCG Data Recruitment experts today!
INDUSTRY CANDIDATES
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- Data Analysis: Strong proficiency in analysing data using statistical techniques and tools, such as Excel, SQL, Python, R, or other data analysis software. Ability to identify patterns, trends, and insights from large datasets and draw meaningful conclusions.
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- Data Visualisation: Proficiency in creating visually appealing and informative data visualisations using tools like Tableau, Power BI, or other data visualisation software. Ability to convey complex data insights in a clear and concise manner to stakeholders.
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- Business Acumen: Understanding of the FMCG industry, including knowledge of consumer behaviour, market trends, competitive landscape, and supply chain dynamics. Ability to translate data insights into actionable business recommendations.
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- Predictive Analytics: Knowledge of predictive analytics techniques, such as regression analysis, time series analysis, and machine learning algorithms. Ability to build predictive models to forecast consumer demand, optimise pricing, or optimise supply chain operations.
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- Data Management: Proficiency in data management practices, including data cleansing, data integration, data transformation, and data governance. Ability to ensure data accuracy, completeness, and integrity. To find out more speak to one of our FMCG Data Recruiters today!
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HIRING DATA SCIENTISTS
A data scientist's role in the FMCG (Fast-Moving Consumer Goods) industry is multifaceted and crucial for harnessing data-driven insights to enhance decision-making, streamline processes, and drive business expansion.
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To hire and retain the best Data Scientists, organisations should:
- Competitive Compensation Packages
- Professional Growth Opportunities
- Innovative Work Environment
- Strong Employer Brand
- University and Research Partnerships
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UK Hiring Market:
In the fiercely competitive landscape of the UK FMCG industry, the demand for skilled data scientists is steadily rising. The sector relies heavily on data analytics for market analysis, supply chain optimization, and consumer behavior insights. To attract the best data science talent, FMCG companies in the UK should adopt strategic recruitment practices and emphasize their dedication to data-driven decision-making and technological advancements.
US Hiring Market:
In the United States, the FMCG sector is experiencing a surge in demand for data scientists. Companies in this space are leveraging data analytics to optimize supply chains, personalize marketing strategies, and enhance product development. To compete for data science talent in the US, FMCG organizations must offer attractive compensation packages and showcase their involvement in cutting-edge data projects.
EU Hiring Market:
The European FMCG market presents varying levels of demand for data scientists across different countries. Nations with a strong FMCG presence, such as Germany, France, and Sweden, are witnessing a substantial need for data scientists skilled in consumer insights and supply chain analytics. FMCG companies in these regions should tap into local talent pools and emphasize their industry expertise to attract adept data scientists.
To find the perfect candidate for your business, speak to our FCMG Data Recruitment experts today!
HIRING MARKET ANALYSTS?Â
In the FMCG (Fast-Moving Consumer Goods) industry, marketing analysts play a pivotal role in deciphering market trends, consumer behaviour, and competitive landscapes. Their insights are instrumental in shaping marketing strategies, product positioning, and overall business success.
To hire and retain the best marketing analysts, organisations should:
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Offer competitive Compensation Packages
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Professional Growth Opportunities
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Data-Driven Culture:
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Strong Employer Brand:Â
- Collaborative Partnerships:Â
UK Hiring Market:
In the fiercely competitive UK FMCG industry, the demand for skilled marketing analysts continues to rise. Companies in this sector rely on data-driven insights to fine-tune their marketing campaigns, optimize product portfolios, and adapt to changing consumer preferences. To attract top marketing analytics talent, FMCG firms in the UK should employ strategic recruitment practices and emphasize their dedication to data-driven marketing strategies and innovation.
US Hiring Market:
In the United States, the FMCG sector is witnessing a growing demand for marketing analysts. Companies are leveraging data analytics to create targeted marketing campaigns, enhance consumer engagement, and gain a competitive edge. To compete for marketing analytics talent in the US, FMCG organizations must offer competitive compensation packages and highlight their involvement in cutting-edge marketing initiatives.
EU Hiring Market:
The European FMCG market displays varying levels of demand for marketing analysts across different countries. Nations with strong FMCG industries, such as Germany, France, and Italy, require marketing analysts skilled in consumer behavior analysis and product positioning. FMCG companies in these regions should tap into local talent pools and showcase their industry expertise to attract proficient marketing analysts.
To discover the ideal candidate for your business, speak to one of our FMCG Data Recruitment experts today. Get in contact with us!
CRM OVERVIEW
In the FMCG (Fast-Moving Consumer Goods) industry, marketing analysts play a pivotal role in deciphering market trends, consumer behaviour, and competitive landscapes. Their insights are instrumental in shaping marketing strategies, product positioning, and overall business success.
To hire and retain the best CRM executives:
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Competitive Compensation Packages
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Professional Growth Opportunities
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Data-Driven Culture
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Strong Employer Brand
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Collaborative Partnerships
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UK Hiring Market: In the fiercely competitive UK FMCG industry, the demand for skilled marketing analysts continues to rise. Companies in this sector rely on data-driven insights to fine-tune their marketing campaigns, optimize product portfolios, and adapt to changing consumer preferences. To attract top marketing analytics talent, FMCG firms in the UK should employ strategic recruitment practices and emphasize their dedication to data-driven marketing strategies and innovation.
US Hiring Market: In the United States, the FMCG sector is witnessing a growing demand for marketing analysts. Companies are leveraging data analytics to create targeted marketing campaigns, enhance consumer engagement, and gain a competitive edge. To compete for marketing analytics talent in the US, FMCG organizations must offer competitive compensation packages and highlight their involvement in cutting-edge marketing initiatives.
EU Hiring Market: The European FMCG market displays varying levels of demand for marketing analysts across different countries. Nations with strong FMCG industries, such as Germany, France, and Italy, require marketing analysts skilled in consumer behaviour analysis and product positioning. FMCG companies in these regions should tap into local talent pools and showcase their industry expertise to attract proficient marketing analysts.
To discover more about your business's perfect candidate, speak to our FMCG Data Recruitment experts today!
HIRING PRODUCT MANAGERS?
In the FMCG (Fast-Moving Consumer Goods) industry, Product Managers play a pivotal role in developing and managing product portfolios, ensuring market competitiveness, and driving product innovation. They are instrumental in shaping product strategies and contributing to the overall success of the company.
To Hire and retain the best product managers, organisations should:
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Competitive Compensation Packages
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Professional Growth Opportunities
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Data-Driven Product Development
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Cross-Functional Collaboration
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Innovation and Consumer-Centricity
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UK Hiring Market:
In the competitive UK FMCG industry, the demand for skilled Product Managers continues to rise. Companies in this sector rely on effective product management to launch and sustain successful products in a fast-paced market. To attract top Product Manager talent, FMCG firms in the UK should implement strategic recruitment practices and emphasize their dedication to data-driven product development, cross-functional collaboration, and consumer-centric innovation.
US Hiring Market:
In the United States, the FMCG sector is witnessing a growing demand for Product Managers. Companies are leveraging data and consumer insights to create and market products that resonate with consumers. To compete for Product Manager talent in the US, FMCG organizations must offer competitive compensation packages and highlight their involvement in innovative product development initiatives.
EU Hiring Market:
The European FMCG market presents varying levels of demand for Product Managers across different countries. Nations with strong FMCG industries, such as Germany, France, and Italy, require Product Managers skilled in product lifecycle management and market analysis. FMCG companies in these regions should tap into local talent pools and showcase their industry expertise to attract proficient Product Managers.
Don't navigate FMCG data recruitment alone! Get in contact with us!
HIRING COMMERCIAL PRICING ANALYSTS?
In the FMCG (Fast-Moving Consumer Goods) industry, Commercial Pricing Analysts are instrumental in setting prices, optimizing pricing strategies, and ensuring profitability while staying competitive in the market. Their role is crucial for managing product pricing across various categories and channels.
To effectively recruit and retain top Commercial Pricing Analysts for the FMCG sector, companies should consider the following strategies:
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- Competitive Compensation Packages: Offering competitive salary and benefits packages is crucial to attract and retain Commercial Pricing Analyst talent. FMCG companies should ensure that their compensation structures align with industry standards to remain attractive to prospective candidates.
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Advanced Analytical Tools: Providing access to advanced analytical tools and software is vital for Commercial Pricing Analysts to perform data-driven analyses effectively. FMCG organizations should invest in technology that supports pricing optimization.
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Data-Driven Decision-Making: Emphasizing a data-driven approach to pricing is essential in the FMCG industry. Commercial Pricing Analysts should have access to market data, consumer insights, and competitive intelligence to make informed pricing decisions.
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Cross-Functional Collaboration: Promoting collaboration between Commercial Pricing Analysts, sales, marketing, and finance teams is crucial. This collaboration ensures that pricing strategies align with business objectives and market dynamics.
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Continuous Learning and Skill Development: Offering opportunities for continuous learning and skill development is vital. Companies can provide training programs, workshops, and access to industry-specific certifications to keep their pricing analysts up-to-date with the latest pricing trends and methodologies.
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UK Hiring Market:
In the competitive UK FMCG industry, the demand for skilled Commercial Pricing Analysts is steadily increasing. Companies in this sector rely on effective pricing strategies to remain competitive and drive revenue growth. To attract top Commercial Pricing Analyst talent, FMCG firms in the UK should implement strategic recruitment practices and emphasize their dedication to data-driven pricing, cross-functional collaboration, and pricing optimization.
US Hiring Market:
In the United States, the FMCG sector is witnessing a growing demand for Commercial Pricing Analysts. Companies are leveraging data analytics and pricing intelligence to optimize pricing strategies, maximize profitability, and respond to changing market conditions. To compete for Commercial Pricing Analyst talent in the US, FMCG organizations must offer competitive compensation packages and highlight their involvement in innovative pricing initiatives.
EU Hiring Market:
The European FMCG market presents varying levels of demand for Commercial Pricing Analysts across different countries. Nations with strong FMCG industries, such as Germany, France, and Spain, require Pricing Analysts skilled in market analysis and competitive pricing strategies. FMCG companies in these regions should tap into local talent pools and showcase their industry expertise to attract proficient Commercial Pricing Analysts.
Want to find the best candidate for your FMCG business? Talk to our FMCG Data Recruitment experts today, they would be happy to speak to you!
JOBS
LATEST CPG
DATA JOBS
CRM Manager
London
£40000 - £45000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
CRM Manager – Online Gaming & Sports Betting
Salary: £40,000-£45,000, up to £50,000 for the right person
Location: Fully Remote – must be freelance or via third-party partner
I’m working with an established international gaming and sportsbook brand to recruit a CRM Manager. This is a fantastic opportunity for someone with solid CRM experience in iGaming to take on a role that blends strategy and hands-on delivery, with direct exposure to the CEO and CMO.
The role will involve:
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Planning, building, and executing CRM campaigns across email, SMS, push and in-app.
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Delivering 30+ campaigns per week, including HTML set-up, testing, and deployment.
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Using segmentation and insights to improve engagement and retention.
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Monitoring performance, reporting on KPIs, and recommending improvements.
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Running A/B tests to optimise campaigns.
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Supporting onboarding of new casino operators and games, and building out automated lifecycle journeys.
What we’re looking for:
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2-3+ years’ CRM experience, with iGaming strongly preferred.
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Confident communicator, able to present to C-suite.
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Strategic thinker who is also hands-on and proactive.
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Mentoring experience would be a bonus, but people management is not essential.
Why apply?
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Exposure to CEO, CMO, and senior stakeholders.
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Influence over both CRM strategy and execution.
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Opportunity to lead and mentor a small team.
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Global remit, with a focus on the UK and international markets including Mexico.
Find out more and apply via the link below.
To Apply for this Job Click Here
Data Analyst – Marketing and Pricing
London
£50000 - £60000
+ Advanced Analytics & Marketing Insights
PermanentLondon
To Apply for this Job Click Here
Marketing Analyst
Location: London
Salary: Up to £60,000 + discretionary bonus
Benefits: Pension up to 12% (8% employee contribution)
We are looking for a Marketing Analyst to join a leading global online marketplace. This role focuses on analysing market trends, competitor activity, and pricing data to provide actionable insights that inform strategy and commercial decisions.
What You’ll Do:
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Analyse market, pricing, and competitor data to identify trends and performance opportunities.
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Query large datasets using SQL (BigQuery) and integrate data from multiple sources, including third-party and open data.
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Provide story-driven insights and recommendations to support strategic decision-making.
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Support Proof of Concepts (POCs) and pilot analytical models, helping scale successful approaches.
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Evaluate competitor promotions and market changes to assess impact on market share.
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Contribute to regular market reporting to inform leadership on pricing dynamics and market movement.
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Collaborate with managers and wider teams to embed best practices and translate insights into action.
Example Projects:
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Competitor Impact Analysis: Measure effects of promotions by other platforms on market share and customer switching.
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Market Inflation Tracker: Analyse the impact of inflation and supply costs on pricing and demand.
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POC Evaluation: Test pilot analytics projects and turn learnings into recommendations.
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Pricing Sensitivity Study: Identify how competitor price changes affect order frequency and retention.
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Monthly Market Report: Summarise competitor movements, new entrants, and macroeconomic trends.
Requirements:
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2-4 years’ experience in data analytics or commercial insights, ideally in tech, e-commerce, food delivery, or retail.
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Strong SQL skills (BigQuery preferred).
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Skilled in storytelling with data, connecting numbers to commercial context.
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Curious, commercially minded, and interested in market trends and consumer behaviour.
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Comfortable managing multiple projects simultaneously.
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London-based preferred (not required) to support market awareness and competitor understanding.
Application Process:
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SQL test on Kaggle – 2 live-coding questions, interactive.
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Skills-based interview – 45 minutes (30 minutes questions, 15 minutes candidate questions).
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Case study/data analysis presentation – face-to-face in the office.
Find out more and apply via the link below.
To Apply for this Job Click Here
Digital Content Writer – SEO – Contract
London
£250 - £300
+ Digital Analytics
ContractLondon
To Apply for this Job Click Here
Digital Content Writer – SEO – Contract
FMCG Client
£250-£300 per day inside IR35
London – 1 day per week in the office
Are you a skilled Digital Content Writer with a passion for FMCG brands? We’re looking for a motivated individual to join a FMCG client with a diverse portfolio of brands across multiple markets. This is a fantastic opportunity to lead content initiatives, ensure brand consistency, and drive innovative digital strategies across a high-profile portfolio.
You will be responsible for managing and delivering high-quality digital content that aligns with brand tone of voice (TOV), SEO, and GEO strategies. Working closely with internal teams and client stakeholders, you’ll oversee the briefing, QA, and production of editorial and visual assets. Your technical expertise in SEO and geo-targeting will support methodology, scoping, and deliverables, ensuring content maximises reach and engagement across markets.
Role & Responsibilities:
- Lead on brand TOV, providing briefing guidance and quality assurance for all deliverables
- Apply strong SEO and GEO skills to support content strategy, briefing, and QA processes
- Collaborate with cross-functional teams to develop and execute digital content plans
- Manage large-scale projects and campaigns, coordinating with content strategists, designers, writers, and external partners
- Support methodology development and scoping for digital projects, ensuring best practices
- Ensure deliverables meet client standards and expectations, maintaining high quality and consistency
- Manage project timelines, resources, and budgets effectively
- Provide regular updates and reports on project status, performance, and insights
- Build and maintain strong relationships with client teams to identify growth and optimisation opportunities
Skills & Experience:
- Experience managing digital content programs, especially within FMCG or fast-moving consumer brands
- Exceptional editorial skills, with a proven ability to develop and uphold brand tone of voice
- Strong technical expertise in SEO, GEO, and digital content methodologies
- Hands-on experience briefing, QAing, and supporting digital content production
- Skilled project manager with experience managing multiple initiatives simultaneously
- Excellent communication and stakeholder management skills
- Analytical mindset with the ability to interpret data and apply insights to content strategies
Benefits
£250-£300 per day inside IR35, London based, 1 day per week in the office
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
Content Writer / Editorial / Content / SEO / GEO / Digital Analytics / FMCG
To Apply for this Job Click Here
Director of AI
New York
$250000 - $300000
+ Data Science & AI
PermanentUSA
To Apply for this Job Click Here
Director of AI
USA – Full Remote (Need to be USA based)
Up to $300K + bonus + equity
Company:
Join a US-based company on the frontlines of AI transformation in the home services space – using agent-based automation to optimize how operations run, from dispatch to finance.
Mission:
We’re hiring a Director of Agentic Data Systems to lead the charge in structuring, delivering, and scaling the company’s data infrastructure. This is a unique opportunity to build an end-to-end data layer that fuels everything from dashboards to decision agents, real-time, reliable, and actionable.
You’ll work closely with executive leadership, manage a lean team, and own systems critical to frontline execution and innovation.
Profile:
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7+ years in analytics, data engineering, or infrastructure
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Experience in high-volume operations (marketplaces/logistics ideal)
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Hands-on with Snowflake, Fivetran, dbt, Looker/Tableau
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Experience building agentic systems or interfacing with AI workflows
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Builder mindset – thrives in speed, ambiguity, and autonomy
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Bonus: Python, LangChain, agent design exposure
Fully remote (US only). High-impact, high-visibility role with strong comp.
To Apply for this Job Click Here
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