Head of Qualitative Research
Mansfield / £70000 - £110000 annum
INFO
SALARY:
£70000 - £110000
LOCATION
Mansfield
Permanent
I'm hiring a Qualitative Research Lead to join a well‑established creative, media and insight agency, leading and evolving their qualitative capability.
This is a pivotal hire, taking ownership of the qualitative function and shaping how insight is delivered across the business.
£70,000-£110,000 (flexible depending on experience)
Mansfield - 3 days per week onsite
The opportunity
You'll step into a team that already delivers strong core qualitative research - but now needs someone to:
- Expand into more advanced methodologies (ethnography, semiotics, cultural insight)
- Lead and grow a team (currently 3, scaling to 5)
- Bring fresh thinking into how insight supports creative and strategic outputs
- Raise the quality, breadth, and impact of qualitative work
This is a genuine opportunity to own and rebuild a function, not just manage it.
The role
Qualitative leadership & delivery
- Lead end‑to‑end qualitative research across multiple sectors
- Design and deliver projects including ethnography, communities, depth interviews, and more
- Bring new methodologies into the team (e.g. semiotics, cultural insight, behavioural approaches)
- Deliver compelling, insight‑led narratives to senior stakeholders
Team leadership & growth
- Line manage and develop a team of qualitative researchers (3-5 people)
- Mentor, coach, and upskill the team
- Support hiring and team growth
Client & commercial work
- Act as senior qualitative lead across key accounts
- Work closely with account and strategy teams to shape client work
- Support pitches, proposals, and growth opportunities
Innovation & strategy
- Bring new ideas, tools, and approaches into the insight function
- Help evolve the agency's qualitative offering and positioning
- Contribute to thought leadership and innovation across the team
What you bring
Must‑haves
- ~8+ years' experience in qualitative research (agency‑side strongly preferred)
- Currently at Associate Director or Director level
- Proven experience leading and developing a qual team
- Strong client‑facing experience and stakeholder management
- Ability to deliver high‑quality, commercially impactful insight
Key differentiators (very important)
- Experience beyond traditionalqual:
- Ethnography
- Semiotics
- Cultural / behavioural insight
- Experience shaping or growing a qual function or capability
Not the right fit if:
- You've purely been a small part of a large, highly structured consultancy
- You haven't had ownership of projects, clients, or teams
The environment
- Fast‑paced, creative, and collaborative
- Insight sits close to creative, strategy, and client teams
- High exposure to major consumer brands (including global accounts)
- Opportunity to have real influence, not just deliver work
Location & working pattern
- Mansfield - 3 days per week onsite (non‑negotiable)
- Some travel for research and client work
Salary
- £70k-£110k (flexible depending on experience)
Why this role
- True ownership of a qualitative function
- Opportunity to expand into advanced and strategic research approaches
- Lead a team and shape its future direction
- Work in an agency where insight directly influences creative output and strategy
- Rare role that combines hands‑on research + leadership + innovation
If you're an experienced qualitative leader who wants more ownership, influence, and the chance to evolve a function, this is a standout opportunity.
CONTACT
Kelsey Norris
Recruitment Consultant
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