Digital Analyst

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London / £150 - £230 day

INFO

Salary
SALARY:

£150 - £230

Location

LOCATION

London

Job Type
JOB TYPE

Contract

Digital Analyst

Day rate - £150- £230

Location - 4 days per week in London office

Start date- ASAP

Role and Responsibilities:

  • Optimise the technical implementation of tracking and account configurations, ensuring accurate data collection across digital platforms.

  • Maintain high data quality and consistency across web properties, aligning measurement strategies with Marketplace KPIs and identifying growth opportunities.

  • Collaborate on product road maps by translating requirements into effective tagging strategies, managing GTM and data layer integration.

  • Troubleshoot tracking issues and data discrepancies in partnership with internal teams and external agencies.

  • Conduct regular analytics audits and health checks to validate data accuracy and integrity across systems.

  • Design and maintain user-friendly dashboards and interfaces, and contribute to the development of innovative measurement tools.

Requirements:

  • Lead the implementation, configuration, and ongoing management of advanced analytics tools, including Adobe Analytics, Tableau, and Looker, to deliver actionable insights across digital platforms.

  • Own the setup and maintenance of tracking solutions using Adobe DTM or Launch, ensuring accurate data collection and alignment with business goals.

  • Integrate web analytics with CRM systems to create a unified view of user behaviour and support targeted marketing initiatives.

  • Apply strong HTML and JavaScript skills to customise tracking solutions, troubleshoot data collection issues, and support web development teams as needed.

  • Manage web analytics platforms end-to-end, including data validation, segmentation, and reporting, to support performance analysis and strategic decision-making.

  • Design and build advanced dashboards to visualise complex data sets, enabling stakeholders to easily track KPIs and monitor performance trends.

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