Risk Analytics

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Director - UK

Senior Manager - UK

Recruitment Consultant - UK

Principal Recruitment Consultant - UK

Senior Recruitment Consultant - UK

Latest jobs

Salary

£55000 - £65000 per annum + Bonus + 5% pension + Private Medical

Location

London

Description

Credit Risk Modelling Manager role offering ownership over Credit Risk Modelling projects at a challenger bank

Reference:

93281/cll

Expires on
Salary

£40000 - £65000 per annum + Benefits

Location

London

Description

A Senior Credit Risk Analyst position at a growing fintech start-up focusing on growing the portfolio within Risk Appetite, setting Underwriting Strategies etc

Reference:

94260/cl

Expires on
Salary

£60000 - £70000 per annum

Location

West London, London

Description

You will be responsible for growing and developing the account and supporting its further development across the data & analytics space

Reference:

92776/AO

Expires on
Salary

£60000 - £80000 per annum

Location

London

Description

A brand new role product managing an app at this exciting gaming start-up.

Reference:

94795/LH

Expires on
Salary

£50000 - £60000 per annum

Location

London

Description

You will work within the growing Digital Analytics function and be responsible for devising and implementing testing roadmaps across multiple business units.

Reference:

89747/AO

Expires on

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

How Web Analytics Can Help Grow Your Business

Six months ago, many businesses had big plans for the new year, and the new decade. Little did we know the year had big plans of its own. So, how can businesses put their best foot forward now? Web Analytics. Understanding your Web Analytics helps you understand your customers. And, as everything stays online for the foreseeable future, you’ll be better placed to understand what demographics and desires drove the customer to your site, how you and your business can improve, and you can ultimately grow your business. So, how can Web Analytics help you? Understand Where Your Customers Come From Enhance Their Experience. Consider how your visitors come to your site – phone, tablet, laptop – and how you can optimise your site to best suit these devices. When you understand their demographic – age, gender, interest, location – you can use this information to enhance their experience through your customer-driven business decisions.  Know What Your Best Content Is and How it Draws Visitors to Your Site Visitors, views, page actions, and more all tell your business how your site is performing and what people like see and read. For example, if you have a ‘best day’ or ‘most read’ tag, find out what it was people identified with, and do more of it. Keep things fresh. Curate Your Content with SEO in Mind When you know your visitors, you can use search engine optimisation (SEO) to gain better visibility, rank higher on search engines, create content focused on what customers want to know based on their demographics and interests. Track and Analyse Your Metrics Align Analytics with Your Business Strategy  By aligning your data, analytics, and business strategies, you’ll have a clear view of your mission, your business objectives and goals, and data-driven solutions to inform your business strategies. Trust Your Team to Make Informed Decisions from the Frontlines Standardise Processes and Tools Explain Clearly to Eliminate Roadblocks to Change  As businesses return to a new normal and begin to rebuild, leaders will want to reassess business models. Though ways of doing business are new for everyone, many consumers say they’ll continue to use digital channels into the future. Make AI and Web Analytics Resources a Priority Look For and Hire Talent from Unexpected Places This has been a time to reassess change in not only business practices, but careers. Distance and remote learning have provided opportunities for those interested in pursuing new paths to upskill themselves for future jobs. Or if you see a professional in your business with potential, this is also an ideal time to reskill those workers ready for a change. Offer training, classes, and more to help drive interest. Build Your Data Strategy More Aggressively Identify risk through an audit of your existing models at the operational, risk, and financial areas and keep a close eye using model-validation. Having this information can help your business to better inform your decisions and reassess your business practices from just a few years ago. Don’t get caught up in one form or another of Data. Be sure to include both external and internal Data in your audit. Having this information can help you decide which Data should be cleansed, what information should inform improvements, and how standardisation can help ensure your Web Analytics metrics keep your business running for the future. From stakeholders to business leaders to employees on the frontlines, everyone is learning at a rapid rate. Ensuring everyone is on the same page with an eye to processes and standardisation can help to position your business for scalability.  Much has changed from January to June, but if you’re ready for the new normal, we may have a role for you. If you’re interested in Big Data & Analytics or other Data professional opportunities, take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.  

Marketing Analytics - Then, Now & In the Future: A Q&A with Sarah Nooravi

We recently spoke to Sarah Nooravi, an Analytics professional with a specialism in Marketing who was named one of LinkedIn’s Top Voices in Analytics.  Sarah found herself working in Analytics after being attracted to the culture, creativity and the opportunity to be challenged. Having spent the first four years of her career working within the Marketing space, she has seen a real transition in the way that Analytics and Data Science has informed Marketing decisioning.  “I started my career in a Marketing agency within the entertainment industry, at the time it was doing things that most of the entertainment industry hadn’t considered doing yet”.  At the start of her career she’d meet entertainment giants with advertising budgets of millions of dollars who were, at the time, making mostly gut decisions with how to approach campaigns. “It was common that I’d hear, ‘I think our audience is females over the age of 35 with a particular interest and we should just target them’” she expands.  However, agencies quickly recognised the need for something more Data-driven. Entertainment businesses were going too narrow and were misunderstanding their audiences. The next step was to embed into these businesses the insights from a greater variety of sources, including social media, and to introduce more testing. That translated into a better media buying strategy that could be continuously optimised. It was a big step forward in the utilisation of Data within this realm and its clear focus on ROI.  Suddenly, the market was changing, “There was a massive spike of agencies popping up and claiming to leverage Data Science and Machine Learning to provide better optimisations for entertainment companies, mobile gaming – you name it. There was a huge momentum shift from using these gut decisions to leveraging agencies that could prove that”.  What she saw next seemed only natural, with more agencies offering Data-driven optimisation, companies looked to develop this capability internally. Sarah elaborates; “Now I am seeing these companies starting to take ownership of their own media buying and bringing the Marketing and Data Science in-house”. This shift in-house has been propelled by the major players, companies like Facebook, Google and Nooravi’s own company, Snapchat, working directly with companies to help them optimise their campaigns. This shift has changed the landscape of Marketing Analytics, specifically within the advertising space. Sarah explains, “You no longer need an agency to optimise your, for example, Facebook campaigns, because Facebook will do it for you. They are minimising the number of people behind the campaigns. You give up a little of your company’s Data for a well optimised campaign and you don’t have to hire a media buyer. There is definitely a movement now to becoming more Data-driven. Companies are really leveraging A/B tests and also testing out different creatives”.  It is this change in strategy that is seemingly taking the Marketing Analytics challenge to the next level. With opportunities to pinpoint specific audiences, companies are using their Data to understand how to approach their content, take the opportunity to experiment, and to find out what it takes to resonate with their audience. Sarah has seen the potential of this first hand: “We are starting to see a lot of AR and VR. There are meaningful ways to engage with technology to connect with the world. Moving forward, content will have to become more engaging. People’s attention spans are becoming shorter and with each decision someone makes it is changing the direction of content in the future. There has been a massive shift from static images to video advertisement and, more recently, from video into interactive video like playable adverts. People want to engage with adverts in order to understand a company’s message”.  It is within this space that she sees a gap for the future of ROI positive advertising:  “The biggest issue that I find with the creative and the content is that the value add is missing. The resonance with the brand or company, their values and mission is what is missing. Analytics alone cannot fix that. You need to understand what the company stands for, people want to connect with brands because of what they stand for – whatever it is. Especially in a time like we are dealing with right now, a pandemic, advertising spending has gone down. However, maybe there is a way to properly message to people that would resonate. Not that you want them to buy your stuff but maybe right now is the perfect time to do outreach and to help people understand your brand”. The ability to understand and predict customer behaviour is evolving, but with that, so is the customer. Whereas at the moment, you can build out experiments, you can create models that will be able to, as Sarah explains, “in real-time decide whether a user’s behaviour is indicative of one that is going to churn” and then try and create offers to increase retention.   This is the challenge of the current analytics professional – our behaviours in a global pandemic have shifted consumers into a new world. Now working for Snap Inc, she sees the potential of this from a new perspective. Naturally, like most social media channels and communication technologies, they have seen an increase in usage over the last month.  “People are wanting to communicate more as we are forced to social distance. However, we are seeing different regions engaging a lot more heavily. For example, it's Ramadan right now, people want to share those moments with one another and at the moment the way that they are having to do that is changing”.  So, it will be a question for all those required to predict behaviours to determine how many of these new lines of communication, these new habits, will have evolved. Once people are out of quarantine, are they going to continue to utilise the apps, games, social channels in the same way that they are currently? It certainly is going to be something that many within the marketing analytics space will be trying to forecast.  If you’re looking to take your next step in Marketing Analytics, or are looking to build out your team, Harnham may be able to help.  Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.