Posts Tagged ‘Predictive Analytics’
Why Marketing Teams Need to Fill Their Data Skills Gaps
Data can be leveraged in a myriad of ways and be beneficial to numerous business functions. In marketing, for example, data is playing an increasingly important role in helping brands get closer to their target customers, which ultimately improves the bottom line. Businesses that use data-driven marketing strategies have five times more ROI than those that…
Read MoreAirlines, Analytics, and Big Data: Taking Flight to the Cloud
Self-service baggage checkers. Scannable passports and boarding passes. Long security lines. Air travel’s fixed and technologically mobile ecosystem can feel…
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