VP of Marketing Analytics

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New York / $220000 - $240000 annum

INFO

Salary
SALARY:

$220000 - $240000

Location

LOCATION

New York

Job Type
JOB TYPE

Permanent

VP of Marketing Analytics

Remote - US-based EST

$220,000-$240,000 base + bonus

FinTech - Consumer

A leading digital consumer brand is hiring a Vice President of Marketing Analytics to drive strategic insights across high-volume, multi-channel acquisition campaigns. This role sits at the heart of data-led marketing performance and will lead a team that transforms marketing investment decisions with cutting-edge analytics, experimentation, and attribution modelling.

This is a rare opportunity to step into a high-impact leadership position with full ownership over analytics strategy, tooling, and stakeholder influence across Marketing, Product, and Finance functions.

THE ROLE

As the VP of Marketing Analytics, you will:

  • Own and deliver the end-to-end marketing analytics roadmap, aligning with wider commercial and growth objectives.

  • Lead a high-performing analytics function, setting best-in-class standards across attribution, media mix modelling, and lead scoring.

  • Build out robust forecasting and performance dashboards (Salesforce/Tableau CRM) to optimise ROI across Paid Search, Social, TV, Affiliates, Direct Mail, and more.

  • Partner closely with senior leadership to shape strategic decisions through data storytelling and experimentation.

  • Drive the evolution of analytics infrastructure including automation, real-time reporting, and data governance.

  • Work cross-functionally with Data Science to embed predictive modelling and machine learning into prospect targeting and segmentation.

  • Promote a culture of data-driven marketing across the organisation, embedding best practices in testing, analytics ops, and measurement.

YOUR EXPERIENCE

  • 10+ years in marketing analytics roles with at least 3 years in senior/executive leadership positions.

  • Proven track record influencing C-suite and non-technical stakeholders with commercial insight.

  • Expertise in attribution (MTA, MMM), A/B testing, predictive modelling, and campaign analysis.

  • Strong SQL and dashboarding skills (e.g. Tableau, Looker, or similar BI tools).

  • Deep understanding of data infrastructure, ETL pipelines, and analytics automation.

  • Exposure to web analytics platforms (Google Analytics, Mixpanel, etc.).

  • Advanced Excel modelling and comfort in high-volume data environments.

THE PACKAGE

  • Base salary: $220,000-$240,000 (dependent on location and experience)

  • Bonus + competitive benefits

  • Remote-first, US-based position, EST Timezone

  • Strategic ownership and executive visibility in a scaling, data-first business

Interested in a VP-level role that blends strategic impact with deep analytics?
Click Easy Apply or message me directly to explore this further.

CONTACT

Oisin Ennis
He/Him

Senior Recruitment Consultant

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