CRM Manager

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Sheffield / £65000 - £75000 annum

INFO

Salary
SALARY:

£65000 - £75000

Location

LOCATION

Sheffield

Job Type
JOB TYPE

Permanent

CRM Manager

Location: Sheffield (Hybrid - 2 to 3 days/week in office)
Salary: Up to £75,000

The Company

A high-growth consumer brand is looking to hire a CRM Manager to lead its multi-channel communications strategy. With a growing customer base and multiple product lines, the business is investing in automation, personalisation, and data-driven messaging across both B2B and B2C audiences.

The Role

As CRM Manager, you'll take full ownership of lifecycle strategy and campaign delivery across email, push, and in-app. This is a hybrid role combining strategic planning with hands-on execution-designing customer journeys, building automated flows, and driving performance through personalisation and insight. You'll also act as a key stakeholder in CRM tech, ensuring platform optimisation and clean integrations across teams.

Key Responsibilities

  • Own and execute multi-channel CRM campaigns for B2B and B2C audiences

  • Build automated journeys using behavioural and transactional triggers

  • Drive personalisation through segmentation and dynamic content

  • Collaborate with commercial, marketing, and data teams to align messaging with business goals

  • Monitor and report on campaign performance, identifying areas to optimise

  • Maintain data integrity and ensure smooth platform performance

Skills & Experience

Essential:

  • Proven experience in CRM, customer communications, or lifecycle marketing

  • Hands-on experience with campaign building and journey automation

  • Proficient with CRM platforms - Braze strongly preferred

  • Confident using customer data for personalisation and segmentation

  • Strong communicator with a performance-focused mindset

Desirable:

  • Experience managing both B2C and B2B communications

  • Familiarity with push, in-app, and multi-channel delivery

  • Understanding of data flows, integrations, and CRM architecture

Why Apply?

  • Shape the CRM strategy of a fast-scaling consumer brand

  • Blend strategic ownership with hands-on execution

  • Work across both B2B and B2C campaigns

  • Salary up to £75,000

  • Hybrid working from Sheffield HQ

How to Apply

Send your CV to Daniel Abbasi via the Apply link on this page or connect directly for a confidential discussion.

CONTACT

Daniel Abbasi

Recruitment Consultant

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