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GTM and Web Analytics Specialist
London, Hybrid
Salary up to £46,000

This is a high impact role focused on building and optimising a robust, privacy compliant digital tracking setup that underpins confident, data driven decision making. You will play a central role in shaping how customer journeys are measured across web and app platforms, working closely with teams across the business to deliver scalable, high quality analytics.

The Company
They are a large, established organisation operating across multiple European markets with a strong digital and customer focus. Data plays a critical role in how they understand customers, optimise experiences and support commercial outcomes. The environment is collaborative, fast moving and centred on continuous improvement.

The Role

• Own and optimise Google Tag Manager across web and app environments to ensure accurate and reliable tracking
• Partner with development, product, UX and CRO teams to design scalable tagging solutions aligned to business goals
• Support cross platform and cross device tracking to deliver a complete view of customer journeys
• Build and maintain advanced tracking solutions, including custom integrations and APIs where required
• Define, document and govern data layer standards to ensure consistency across markets
• Audit, QA and debug tags, triggers and data outputs to maintain data quality
• Lead mobile app analytics using GA4 and Firebase, ensuring alignment with web tracking
• Provide guidance, documentation and training to upskill teams and standardise best practice
• Work with data governance stakeholders to ensure compliant, well structured data collection

Your Skills and Experience

• Strong commercial experience implementing and managing tracking with Google Tag Manager and GA4
• Hands on experience with mobile app analytics, Firebase and BigQuery
• Capability in server side tagging and modern tag management approaches
• Working knowledge of the Microsoft stack
• Good understanding of GDPR, consent management and privacy requirements
• Strong problem solving skills with the ability to manage competing priorities
• Clear communication skills, engaging confidently with both technical and non technical stakeholders

How to Apply
Apply now to learn more about how this GTM and Web Analytics Specialist role could be the next step in your career.

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Senior Marketing Analyst

£70,000-£90,000

London (Hybrid – 4x Days a Week in office, White City)

THE COMPANY

This is an opportunity to join a global marketing and data powerhouse operating at the intersection of data, technology, and advertising, part of a wider international group; they help major brands understand their customers, optimise digital media, and ultimately drive real commercial impact (not just clicks). Think sophisticated audience targeting, campaign personalisation, and deep measurement across online behaviour. Their analytics team is growing (5 → 8), led by a highly respected Analytics Director, with strong exposure to senior leadership and clients across retail and food delivery.

THE ROLE

This is a senior, client-facing analytics role with a strong focus on measurement, effectiveness, and commercial impact. You’ll act as a trusted analytics voice in client conversations, particularly around Marketing Mix Modelling (MMM) and econometrics

Key responsibilities include:

• Leading analytics across multiple client accounts and campaigns
• Interpreting campaign performance and identifying actionable insights
• Working with large behavioural and transactional datasets
• Advising clients on measurement approaches and campaign effectiveness
• Engaging with external MMM providers: challenging assumptions, understanding limitations, and influencing decisions
• Supporting broader analytics strategy across a network of agencies

This is a hands-on role with strategic exposure; ideal for someone who enjoys both deep analysis and stakeholder engagement.

YOUR SKILLS AND EXPERIENCE

• Extensive experience in marketing analytics
• Strong understanding of MMM / econometrics principles (hands-on or closely involved)
• Ability to confidently engage with clients and explain complex ideas clearly

THE BENEFITS

• £70,000-£90,000

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page.

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Senior Credit Pricing Manager

Salary: – £90,000 – £100,000 + bonus

Hybrid – Merseyside (2-3 days per week)

This is an opportunity to build and lead a newly created credit pricing analytics team in a fast moving, digitally led consumer business. The role combines strategic ownership of credit pricing with people leadership, offering real influence overcustomer value, growth and long term profitability.

The Company

They are a large scale digital organisation operating across consumer retail and embedded financial products. With a strong online presence and a broad customer base across the UK and Ireland, they combine commercial scale with growing analytical maturity. Recent senior hires in analytics reflect a wider investment in data driven decision making across the business.

The Role

• Lead a new team within the commercial analytics function, focused solely on credit pricing analytics and strategy.
• Own pricing approaches for new customer acquisition, setting individual interest rates based on risk and long term value.
• Develop customer lifetime value driven pricing strategies over three to five year horizons.
• Design and introduce retention pricing capabilities to re engage inactive customers.
• Oversee the build, validation and ongoing maintenance of credit pricing models including MPV, IRR and evaluation models.
• Deliver pricing insight through reporting, dashboards and structured A B testing.
• Work closely with credit risk, marketing, insurance analytics and other commercial teams to align pricing decisions.
• Manage and develop a team of four analysts, providing direction, coaching and strategic oversight rather than hands on delivery.

Your Skills and Experience

• Strong commercial experience in credit pricing, lending or financial services analytics.
• Proven people management experience within an analytics or data led environment.
• Deep understanding of customer level pricing, lifetime value and profitability modelling.
• Experience building, maintaining and governing pricing or valuation models.
• Confident using SQL to interrogate data and generate insight.
• Comfortable influencing senior stakeholders and working across multiple functions.

What They Offer

• Competitive salary and benefits package.
• The chance to build a team and define credit pricing strategy from the ground up.
• High visibility role with genuine impact on commercial and customer outcomes.
• Clear progression opportunities within a growing analytics leadership community.
• Flexible hybrid working based in London.

How to Apply

Apply now to learn more about this opportunity to lead credit pricing analytics in a growing digital organisation.

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Head of Data Science

A leading ecommerce organisation is seeking an exceptional Head of Data Science to define and deliver the data vision across a fast‑growing digital environment. This is a high‑impact leadership role focused on converting rich datasets into commercial advantage and world‑class customer experiences.

About the role:

You will lead the development of data architecture, models, analytics and reporting that underpin key digital products and customer journeys. Your work will accelerate performance across areas such as:

• Digital advertising platforms
• Product search and recommendation engines
• Personalisation across web, email, and marketing
• Data‑driven commercial optimisation

Responsibilities:

• Strategic Leadership; owning and driving the data science roadmap
• Lead the design and architecture of agentic models
• Influence decision making across the business
• Partner with senior leaders to set long-term strategy
• Lead & Develop a high-performing data science team

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Director of Streaming Product & Growth

Leeds – Hybrid (3 days a week in the office)

Up to £160,000 + performance bonus

This is an exceptional chance to shape the future of a major digital streaming platform at a critical stage of its development. You’ll take full ownership of a rapidly scaling subscription product-driving commercial performance, leading digital transformation, and influencing strategic direction across the organisation.

The Role

As Director of Streaming Product & Growth, you will serve as the commercial lead for the digital subscription offering. Your responsibilities will include:

• Defining the strategic vision and market position for the streaming subscription proposition.
• Leading the commercial roadmap across pricing, packaging, go‑to‑market strategy, and customer lifecycle.
• Steering revenue growth and enhancing P&L performance through clear strategy and effective commercial levers.
• Owning end‑to‑end growth initiatives across acquisition, retention, churn reduction, and lifetime value optimisation.
• Collaborating closely with Product, Marketing, Data, Finance, Audience Insight, and Editorial teams to drive digital‑first growth.
• Harnessing data, experimentation, and customer behaviour insights to inform strategic decisions.
• Influencing senior stakeholders and bringing multiple teams together behind unified growth objectives.

Your Skills & Experience

• Excellent stakeholder management skills, with the authority and presence to influence at leadership and executive level.
• Strong commercial acumen with experience shaping revenue‑generating strategies.
• Background in digital subscription, streaming, or direct‑to‑consumer business models.
• Expertise in churn reduction, forecasting, revenue modelling, and subscription dynamics.
• Broad digital growth capability across performance marketing, product, analytics, and customer journey optimisation.

What’s On Offer

• Salary up to £160,000 plus performance‑based bonus.
• Hybrid working model with an engaging office culture in Leeds.
• A high‑impact role in a flagship digital transformation programme.
• The chance to influence strategy at scale and shape the future of a leading UK streaming service.

How to Apply

If you would like to register your interest, apply below or send your CV

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Head of Research (Qualitative)

Hybrid – Nottinghamshire (3x days per week)

£80,000 – £100,000

This is a senior leadership opportunity to shape and grow a qualitative insight function within a highly integrated creative and insight environment. With strong leadership backing and flagship global clients, this role offers genuine influence across insight, strategy and creative delivery.

The Company

They are a large, well-established brand communications and creative business with a significant in-house agency model. Insight, strategy and creative teams work closely together to deliver end-to-end solutions for major global brands. The business is investing in its qualitative capability as part of a broader push to raise its external profile and strengthen its strategic offer.

The Role

You will take ownership of the qualitative insight capability, with responsibility for leadership, quality and future growth.

You will:

• Lead, mentor and grow the qualitative insight team, including hiring and development
• Own and evolve the qualitative research offering across key clients
• Deliver high-quality qualitative research, remaining hands-on where needed
• Partner closely with senior account, strategy and creative stakeholders
• Play a key role on large, complex and global client accounts
• Introduce and scale innovative and hybrid qualitative methodologies
• Support new business conversations and capability positioning
• Operate effectively within a matrix structure across insight and creative teams

Your Skills and Experience

• Strong agency or consultancy experience delivering qualitative research
• Deep expertise across a range of qualitative methodologies
• Experience working with large or global brands in a client-facing capacity
• Proven capability to lead and grow a qualitative practice or team
• Strong commercial awareness and confidence influencing senior stakeholders
• Credibility to operate at senior leadership level from day one

What They Offer

• Salary of £80,000 to £100,000, with flexibility for the right candidate
• Hybrid working with three days per week onsite and flexibility around life commitments
• A senior leadership role with real influence across insight, strategy and creative
• The opportunity to shape and rebuild a qualitative function with long-term backing
• Exposure to high-profile global brands and integrated agency working

Apply

To register your interest, send your CV or apply below. Please note we cannot offer sponsorship for this position.

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Campaign Selection Analyst

£45,000 – £50,000 + bonus + strong pension

Hybrid – West Midlands (1x day per week)

This is an opportunity to join a growing customer analytics function at a pivotal time, where data plays a central role in shaping customer communications and commercial decision-making. You will work at the heart of campaign delivery, combining technical expertise with real business impact across multiple product areas.

The Company

They are a well-established UK financial services organisation with a strong customer-first culture and a reputation for high-quality service. Data and analytics are a strategic priority, with ongoing investment in modern platforms, tools, and ways of working. The environment is collaborative, stable, and focused on long-term value rather than short-term wins.

The Role

As a Customer Selections and Analytics Consultant, you will be responsible for delivering accurate and timely customer selections that support a wide range of campaigns. You will work closely with analytics and marketing stakeholders to turn campaign briefs into robust, data-driven outputs.

Key responsibilities include:

• Translating campaign briefs into clear, structured technical requirements
• Building, running, and optimising campaign selections using SQL
• Joining and manipulating data from multiple sources including CRM, transactional, and engagement data
• Using APIs to push selections into a CRM platform, supporting email and direct mail campaigns
• Partnering with analytics specialists on testing, measurement, and performance analysis
• Planning selections ahead of delivery schedules to support smooth campaign execution
• Contributing to wider data platform migrations and process improvements

Your Skills and Experience

• Strong SQL capability, with confidence building and optimising complex queries
• Experience in campaign selections, customer analytics, CRM data, or a related data role
• Ability to translate business requirements into practical data solutions
• Comfortable working with multiple data sources and large customer datasets
• Experience supporting marketing or customer communications campaigns
• Industry background is open, with transferable analytical experience valued

What They Offer

• Competitive salary and benefits package
• Hybrid working with flexibility built into the culture
• Exposure to large-scale data platform and CRM transformation projects
• Clear opportunities to develop technical capability and progress within analytics
• A supportive, collaborative team environment with strong knowledge sharing

How to Apply

Apply now to learn more about this Customer Selections and Analytics Consultant role and how it could fit into your next career move.

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Senior Data & Insights Analyst

£40,000 – £47,000

Manchester | Hybrid (2 days per week)

This role offers the chance to sit at the centre of commercial decision-making, using data to influence real-time performance and senior stakeholder thinking. You will have clear ownership, strong visibility, and the opportunity to shape how insight is used across a fast-paced, operational environment.

The Company

They are a large, consumer-focused organisation where data plays a critical role in driving performance and improving outcomes. Analytics is well embedded in the business, with strong senior buy-in and a clear appetite for insight-led decision-making. The culture is collaborative, commercially minded, and supportive of flexible working and development.

The Role

• Lead day-to-day performance reporting and insight, delivering clear recommendations that influence operational and strategic decisions.
• Partner closely with senior stakeholders across sales, digital, and operational teams to understand priorities and shape analytics outputs.
• Build, own, and evolve dashboards that track performance and highlight opportunities for optimisation.
• Translate complex data into concise, impactful stories that drive action.
• Act as a trusted analytics partner, supporting leadership teams with timely, relevant insight.

Your Skills & Experience

• Strong SQL skills with the ability to work confidently with large, complex datasets.
• Proven experience building dashboards in Power BI or Tableau, with strong data visualisation capability.
• Solid understanding of DAX to create robust, scalable metrics and measures.
• Strong stakeholder engagement skills, with the ability to influence, challenge, and communicate insight clearly to non-technical audiences.
• Commercial mindset and experience delivering insight that drives performance.

What They Offer

• Competitive salary with performance-related bonus.
• Hybrid working model with flexibility around working patterns.
• Strong benefits package including pension and wellbeing support.
• Clear progression opportunities and exposure to senior decision-makers within the business.

Apply

To register your interest, send your CV or apply below.

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Pricing & Promotion Analyst

£45,000 – £51,000

Hybrid – Staffordshire (2 days per week)

This is a commercially focused analytics role where your work will directly influence how promotional and pricing decisions are made. You will operate at the centre of marketing, finance and analytics, owning performance insight across high impact campaigns.

The Company

They are a well established consumer facing organisation operating at scale within a fast moving, multi site environment. The business is highly data driven, with a strong focus on understanding customer behaviour and commercial performance. Analytics is embedded across the organisation, supporting both strategic and day to day decision making. Collaboration across marketing, finance and insight teams is a core part of how they work.

The Role

You will focus on the design, evaluation and optimisation of promotional and discount activity, ensuring campaigns deliver against both financial and customer KPIs. Key responsibilities include:

• Designing and building promotional and discount campaigns in partnership with marketing and commercial teams
• Supporting campaign modelling alongside investment and analytics stakeholders, measuring performance against agreed KPIs
• Monitoring campaign performance and producing clear, actionable reporting
• Enhancing existing approaches to promotional analysis and performance measurement
• Working with large datasets using SQL within Databricks
• Delivering insight and dashboards through Power BI
• Engaging with cross functional stakeholders across marketing, insight and analytics teams

Your Skills and Experience

• Strong SQL capability, with experience working in Databricks or similar cloud data platforms
• Experience building reports and dashboards in Power BI
• Commercial experience analysing promotions, pricing or discount activity
• Confidence evaluating performance from both a financial and customer perspective
• Understanding of price elasticity and promotional effectiveness
• Background in marketing analytics, revenue growth management or financial analysis
• Comfortable working with a range of stakeholders and influencing decision making through insight

What They Offer

• Competitive salary and benefits package
• High visibility role with clear commercial impact
• Opportunity to work closely with senior stakeholders across marketing and finance
• Strong scope for development within a mature analytics environment

How to Apply

Apply now to find out more about this opportunity and how it could support the next step in your analytics career.

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Customer Insights Analyst

£50,000 – £55,000

Hybrid – Lancashire (3x days per week)

This is an opportunity to step into a high impact customer insight role where your analysis directly shapes marketing strategy, customer experience, and commercial performance. You will work with rich customer and patient data to influence how a large, service led organisation engages, retains, and grows its customer base.

The Company

They are a well established, customer focused organisation operating at scale within a regulated, service led environment. Data and insight sit at the heart of their decision making, with strong collaboration across marketing, operations, and product teams. The business values thoughtful analysis, ethical data use, and turning insight into meaningful action.

The Role

You will focus on unlocking actionable insight across the full customer lifecycle, supporting CRM performance, retention, and personalisation. Key responsibilities include:

• Analysing CRM, POS, digital, and survey data to identify behavioural trends and growth opportunities
• Supporting campaign targeting and optimisation through segmentation, cohort analysis, and predictive insight
• Developing dashboards that connect customer behaviour to commercial KPIs such as conversion, retention, and lifetime value
• Leading analysis of satisfaction and advocacy data using sentiment and key driver approaches
• Delivering clear, executive ready insights to non technical stakeholders
• Partnering with marketing, operations, and product teams to improve lifecycle communications and service delivery
• Ensuring GDPR and data governance standards are met in all analysis and reporting

Your Skills and Experience

• Strong commercial experience in customer insight, CRM analytics, or lifecycle analysis
• Confident using SQL and Python for data analysis
• Experience with BI and visualisation tools such as Power BI or Tableau
• Solid understanding of segmentation, retention, and campaign performance metrics
• Comfortable working with multi channel CRM data including email, SMS, and direct marketing
• Ability to translate complex data into clear, actionable recommendations

What They Offer

• Competitive salary and benefits package
• Hybrid working model
• Exposure to large scale, high value customer data
• Clear opportunity to influence strategy and see the impact of your work
• Supportive, collaborative culture with strong values around integrity and improvement

How to Apply

If you are excited by turning customer data into meaningful commercial insight, apply now to find out more.

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