CRM Executive

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/ £30000 - £35000 annum

INFO

Salary
SALARY:

£30000 - £35000

Location

LOCATION

Job Type
JOB TYPE

Permanent

CRM EXECUTIVE (IGAMING)

UP TO £35,000
FULLY REMOTE (UK-BASED)

Please note, you must be a UK resident to apply and have full right to work.

THE COMPANY

This international online gaming and sports entertainment business operates across multiple regulated markets, offering a broad portfolio of casino and sportsbook products. With a strong focus on user experience, localisation, and engagement, the organisation invests heavily in CRM and digital optimisation to drive player retention and lifetime value.

With teams distributed across Europe and a footprint spanning the UK, LATAM, and additional global markets, the company combines data-driven decision-making with fast-paced delivery. Joining means stepping into a lean, collaborative environment where CRM is central to commercial performance.

THE ROLE

As a CRM Executive, you'll contribute to both strategy and hands-on delivery across key markets, with a primary focus on the UK and additional exposure to high-growth international regions. Working closely with senior leadership, you'll take ownership of customer communications, lifecycle journeys, daily engagement, and performance optimisation.

In this varied role, you will:

  • Develop a detailed understanding of player behaviour to drive accurate segmentation and targeted communications.
  • Plan, build, test, and deploy high-volume CRM campaigns across email, SMS, push notifications, and in-app messaging - including supporting HTML builds.
  • Monitor performance KPIs such as engagement, CTR, and conversion, providing clear reporting and actionable insights.
  • Oversee day-to-day player engagement, reviewing behavioural trends and issuing personalised offers to support retention and revenue.
  • Run A/B tests across channels to improve campaign impact and overall lifecycle performance.
  • Support wider CRM initiatives including onboarding new game providers, analysing operator performance, and optimising site layouts for key territories.
  • Contribute to the development and optimisation of automated lifecycle programmes.

Approximate time split:

  • 60% campaign delivery and player engagement
  • 25% analysis, reporting, and optimisation
  • 15% strategic CRM projects and collaboration

YOUR SKILLS AND EXPERIENCE

You'll bring:

  • CRM experience, ideally within the iGaming sector - gambling experience is a must!
  • Experience with Playtech.
  • Strong understanding of lifecycle marketing, segmentation, and multichannel campaign execution.
  • Confident communication skills, including the ability to work closely with senior leaders.
  • A proactive mindset and the ability to take ideas from concept to delivery.
  • Comfortable working at pace, managing multiple campaigns (30+ per week) and shifting priorities.

It's a bonus if you have:

  • Experience with automated lifecycle programmes.
  • Familiarity with evaluating game performance or provider contribution.
  • Exposure to international markets such as LATAM.

BENEFITS

  • Direct exposure to C-suite, with genuine influence on CRM strategy and execution.
  • Strategic and hands-on scope in a fast-moving, commercially impactful environment.
  • Global remit across multiple markets, not just the UK.

CONTACT

Izabella Hage

Recruitment Consultant

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