Lead Marketing Analyst

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City of London / £70000 - £100000 annum

INFO

Salary
SALARY:

£70000 - £100000

Location

LOCATION

City of London

Job Type
JOB TYPE

Permanent

Lead Marketing Analyst

What this is for:
Attract senior marketing analytics talent for a leading online games studio without naming the company.


What you'll do
Join a data-driven games studio as the Lead Marketing Analyst, driving marketing insight across global campaigns. You'll lead a small, high-performing team delivering analysis that guides spend, targeting, and impact across multiple platforms.

  • Lead and mentor a senior analyst, embedding best practice in marketing analytics.

  • Deliver cross-channel campaign analysis using tools such as Google Analytics, attribution platforms, and customer data platforms.

  • Integrate data from attribution, incrementality, and media mix models to improve decision-making.

  • Partner with Data Science to enhance LTV, churn, and forecasting models.

  • Develop transparent, actionable reporting to inform strategic marketing and executive decisions.

  • Collaborate across Analytics, Marketing, and Game Studio teams to foster a data-driven culture.


What you bring

  • Strong background in marketing analytics or data science, ideally within digital or gaming environments.

  • Expertise in statistical analysis, attribution, and campaign measurement.

  • Proven leadership or mentoring experience.

  • Confident communicator with senior stakeholders, balancing commercial insight and technical depth.

  • Hands-on experience with marketing data platforms, SQL, Python/R, and visualisation tools.


What's on offer

  • Private healthcare (including dental)

  • 6% pension contribution

  • Discretionary annual bonus

  • Enhanced family leave policies

  • Flexible hybrid working

  • 25 days' holiday + bank holidays (buy/sell options)

CONTACT

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