This is Harnham’s weekly news digest, the place to come for a quick breakdown of the week’s top news stories from the world of Data & Analytics.
Inside Big Data: There’s no AI in identity – yet how far has artificially intelligent identity management come in the past few years?
Artificial Intelligence (AI) has been, and always will be, an incredible tool for many different purposes, one of which is the power to change identity security and governance. It allows users to solve long-standing issues with controlling access and entitlements by automating the usually complicated process. However, to get the most out of these systems, there needs to be much more data available, more recognition of the benefits AI can have on identity management, and more skilled technical talent. For example volume of data.
Volume of data:
Massive volumes of data are required by both AI and ML systems in order to distinguish between normal and abnormal behaviour. The algorithms require a lot of data inputs to be trained and tested, and after they are approved and put into use, they require a steady stream of data to be correct.Specialisation: The choice of what data to include in an AI/ML project requires collaboration between a data scientist and specialists in identification, security, and other areas of your company. Insights may be limited if this degree of expertise is skipped.
Integrating identity organisation-wide:
Organisations can access a huge data warehouse with details about not just identity control by utilising a business platform.To read more about this, click here. Search Engine Land: Google launched three new ad creation tools Most global companies rely on Google for their paid advertising efforts and marketing initiatives – so Google is under pressure to continuously improve and expand its offerings. Google has recently announced the launch of three new ad creation tools for those businesses to utilise. These new tools should make the process of creating ads and collaborating with teams considerably simpler, according to Google. The new features will allow teams and advertisers to create and work together without having to leave the advertising platform.The first of the three new tools is the Asset Library, built to try and decrease asset storage and organisation challenges. Collaborative work with digital assets such as photos and videos is notoriously tedious – so Google created the new Asset Library where teams can upload, download and share assets from current and past campaigns on the visual-first database.
The second launch is a new feature Create video ads for the Ads Creative Studio. Users will be able to quickly and conveniently create short video ads for YouTube with specific templates designed to help drive results. Finally, Google has reported that videos with voiceovers typically drive better performance. So, to support this Google has released a voice-over audio feature that is integrated into the video creation tool. Using speech-to-text technology accessible through the Asset Library, users can choose from seven voices and ten languages. To read more about this, click here. Wire 19: 6 ways IT leaders can tackle the growing software engineering skills shortageInstead of relying on outside vendors and contractors, IT companies are now putting more emphasis on training their in-house teams of software engineers and cloud architects. These teams are being trained internally to focus on developing custom digital software and products and services. For most businesses, this shift represents the ongoing skills shortages and challenges faced by the tech sector. Here are the six ways Deloitte says IT leaders can use to address the worsening skills gab to grow and equip their teams internally:Bridging the gap between academia and corporatesUpskilling existing employees and training new hires at the front endCreating more builders.
Designing curriculum around personas:
Understanding that just cloud certification is not enoughTalking about the importance of a mindset shift To read more about this, click here. Analytics Insight: Four tools to analyse affiliate marketing dataAffiliate marketing is a great technique if you’re looking to broaden your digital marketing strategies. By leveraging other people’s online efforts, you’re able to direct people to your website and social media and monitor their actions through a unique link. Alongside online resources and training courses, it’s helpful to familiarise yourself with the tools available to analyse the data you receive from affiliate marketing.Google Analytics is used to monitor the quality of traffic that is converting with specific ads by analysing the data. This allows you to delve into the demographics, geography and messaging used as well as gaining valuable knowledge of your site’s views, sessions, and users. If you are using email marketing, Mailchimp is an effective tool for connecting with your clients and data analysis to create effective email marketing campaigns. Other useful tools such as safety and fraud detection platform, Forensiq, help to identify and ascertain different online behaviour that could potentially be fraudulent. Or if you’re looking for more convenience in your marketing strategy, platforms like Hootsuite can be beneficial for scheduling social media posts and creating detailed reports for marketing trends and content. When it comes to producing leads for any product or website, affiliate marketing is key. Regardless of experience, the tools in this piece can help get you started on a successful affiliate marketing journey.
To read more about this, click here. We've loved seeing all the news from Data & Analytics in the past week, it’s a market full of exciting and dynamic opportunities. To learn more about our work in this space, get in touch with us at email@example.com.