The Rise of AI in the Workplace: Five Transformative impacts

By Carmen Ang | October 18, 2023 |

AI Technology Integration into the Business Environment Artificial intelligence (AI) has seamlessly integrated into our daily lives and is revolutionising the way we work and conduct business. The workplace, in particular, has experienced a significant transformation as a result of the rise of AI technology and businesses are racing to capture its value. When AI…

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Six Tips on How to Create a Data-Driven Marketing Strategy 

By Carmen Ang | February 1, 2023 |

Six tips on how to create a data-driven marketing strategy Data-driven marketing is an approach businesses can use to maximise their communication and visibility through the use of data. Thanks to the rise of e-commerce, consumer patterns, habits, and trends are now easily trackable. The massive amount of data that is recorded from a customer…

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