Privacy Notice



FRENCH TRANSLATION GERMAN TRANSLATION



Harnham Search and Selection 
Privacy Notice
1. General
1.1 Harnham Search and Selection Limited together with its group companies (“we”, “us” or “Harnham”) take the privacy of your information very seriously. This Privacy Notice is designed to tell you about our practices regarding the collection, use and disclosure of personal information which may be collected in person from you, obtained via our websites or collected through other means such as by an online form, email, or telephone communication.
1.2 This notice applies to personal information provided by our clients and suppliers about their employees and other individuals affiliated with them and also to candidates or prospective candidates (“Candidates”) whose data we process for proposed roles with our clients or prospective clients. Where a given role with our client is to be filled by a limited company or other corporate contractor we may process data relating to that company’s directors or shareholders and in this policy a “Candidate” may include directors and shareholders of corporate contractors. 
1.3 In this notice “you” refers to any individual whose personal data we hold or process (i.e: an individual candidate or potential candidate, an individual affiliated with a corporate contractor candidate, or an individual or employee associated or affiliated with our client or supplier.
1.4 In general, our services are related to the provision of recruitment services to clients and we do not process personal data on a large scale, but we will hold certain data in relation to Candidates and individuals affiliated with our clients and suppliers, and this notice sets out the basis on which we hold that data.
1.5 This notice is governed by the EU General Data Protection Regulation (the “GDPR”) from 25 May 2018.
2. Legal Basis on which we process personal data
2.1 Personal data we hold about you will be processed either because:
2.1.1 the processing is necessary in order for us to comply with our obligations under a contract between you and us, specifically for the provision of our services; or
2.1.2 the processing is necessary in pursuit of a “legitimate interest”, a legitimate interest in this context means a valid interest we have or a third party has in processing your personal data which is not overridden by your interests in data privacy and security
2.1.3 for certain ‘special categories’ of sensitive personal data including data relating to health and ethnic background which we may process from time to time we will process this data on the basis of your consent.

Harnham Search and Selection

Privacy Notice

1. General

1.1 Harnham Search and Selection Limited together with its group companies (“we”, “us” or “Harnham”) take the privacy of your information very seriously. This Privacy Notice is designed to tell you about our practices regarding the collection, use and disclosure of personal information which may be collected in person from you, obtained via our websites or collected through other means such as by an online form, email, or telephone communication.

1.2 This notice applies to personal information provided by our clients and suppliers about their employees and other individuals affiliated with them and also to candidates or prospective candidates (“Candidates”) whose data we process for proposed roles with our clients or prospective clients. Where a given role with our client is to be filled by a limited company or other corporate contractor we may process data relating to that company’s directors or shareholders and in this policy a “Candidate” may include directors and shareholders of corporate contractors.

1.3 In this notice “you” refers to any individual whose personal data we hold or process (i.e: an individual candidate or potential candidate, an individual affiliated with a corporate contractor candidate, or an individual or employee associated or affiliated with our client or supplier.

1.4 In general, our services are related to the provision of recruitment services to clients and we do not process personal data on a large scale, but we will hold certain data in relation to Candidates and individuals affiliated with our clients and suppliers, and this notice sets out the basis on which we hold that data.

1.5 This notice is governed by the EU General Data Protection Regulation (the “GDPR”) from 25 May 2018.

2. Legal Basis on which we process personal data

2.1 Personal data we hold about you will be processed either because:

2.1.1 the processing is necessary in order for us to comply with our obligations under a contract between you and us, specifically for the provision of our services; or

2.1.2 the processing is necessary in pursuit of a “legitimate interest”, a legitimate interest in this context means a valid interest we have or a third party has in processing your personal data which is not overridden by your interests in data privacy and security

2.1.3 for certain ‘special categories’ of sensitive personal data including data relating to health and ethnic background which we may process from time to time we will process this data on the basis of your consent.

3. Personal data we collect

3.1 We may collect and process the following personal data (information that can be uniquely identified with you) about you:

3.1.1 for individuals associated with our clients we may hold contact information such as names, email addresses, phone numbers, addresses, and job titles and/or specific roles within your organisation (“Client Contact Information”);

3.1.2 for individuals associated with our suppliers and other third parties we interact with we may hold contact information such as names, email addresses, phone numbers, addresses, and job titles and/or specific roles within your organisation (“Third Party Contact Information”);

3.1.3 for Candidates we may have personal information about you, your background, work history etc. This information may include name, address, telephone number, email address, CV, work history, educational qualifications (“Candidate Information”);

3.1.4 a record of any correspondence or communication between you and us (“Communication Information”);

3.1.5 marketing information we may hold about you in order to provide information about our services this may include names, email addresses, phone numbers, addresses, and job titles and/or specific roles within your organisation (“Marketing Information”).

3.2 We will collect information either from you directly or from a third party (for instance your employer or an introducer). If we do obtain your personal data from a third party your privacy rights under this notice are not affected and you are still able to exercise the rights contained within this notice.

3.3 Although you do not have to supply any personal information to us in practice we may be unable to provide our services to you without personal data (for instance we will need contact information in order to communicate with you). You may withdraw our authority to process your personal data (or request that we restrict our processing) at any time but there are circumstances in which we may need to continue to process personal data (please see below).

4. How we process your personal data 

4.1 Please see the table below, which sets out the manner in which we will process the different types of personal data we hold:

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

When we are setting up a retainer or engagement with a client or potential client with whom you are associated or entering into an agreement to provide services to our client.


Client Contact Information

Communication Information

Performance of a contract


Necessary for our legitimate interests (to establish necessary information about you in order to provide our services)


When we research, locate and record information relating to Candidates.


Candidate Information

Necessary for our legitimate interests (in order to deliver recruitment services to our clients in the interests of the clients and Candidates).


When we provide information relating to Candidates to our clients or potential clients.


Candidate Information

Necessary for our legitimate interests (in order to deliver our services to our clients in the interests of the clients and Candidates).


When we communicate with you as an individual affiliated with our client or potential client in order to provide our services to you.

Client Contact Information

Communication Information

 

Performance of a contract


Necessary for our legitimate interests (in order to deliver our services to our clients).


When we communicate with you as a Candidate or an individual associated with our Candidate in the context of a given role or type role.


Candidate Information

Communication Information

 

Performance of a contract


Necessary for our legitimate interests (in order to deliver our services to our clients in the interests of clients and Candidates).


When we store information relating to Candidates in order to put Candidates forward for potential roles in the future.


Candidate Information

Necessary for our legitimate interests (in order to deliver our services to our clients in the interests of the clients and  Candidates).


When we enter into an agreement with you or an organisation with which you are connected as a supplier.


Third Party Contact Information

Communication Information.

Performance of a contract with you


Necessary for our legitimate interests (in order to deliver our services).


When we communicate with you as an individual affiliated with our supplier or another third party we interact with.

Third Party Contact Information

Communication Information

 

Performance of a contract with you


Necessary for our legitimate interests (in order to deliver our services to our clients).


When we communicate with you as an individual affiliated with our client, potential client about our services (for instance if you request assistance).

Client Contact Information

Communication Information

 

Performance of a contract with you


Necessary for our legitimate interests (for running our business and to provide our clients with our services)


To manage our relationship with you as our client, supplier or third party.


 

Client Contact Information

Third Party Contact Information


Communication Information


 

Performance of a contract with you.


Necessary to comply with a legal obligation.


Necessary for our legitimate interests in ensuring that we maintain good relationships with our clients, suppliers and third parties.


To store your contact information for marketing purposes and sending marketing and other promotional communications to you.


Client Contact Information


Candidate Information


Marketing Information


 

Necessary for our legitimate interests in promoting our services to business customers or Clients, or consumers with consent or because the relevant individual has purchased similar services from us.


 

For each type of data listed above, definitions are included under clause 3.1.

5.1 Data Retention

Our current data retention policy is to delete or destroy (to the extent we are able to) the personal data we hold about you in accordance with the following:

Category of personal data

Length of retention

Records relevant for tax authorities

8 years from the end of the year to which the records relate

Candidate Data

The later of 7 years from placing a Candidate in a given role with our client, or in the case of contractors, 7 years from the end of the role with our client, or 7 years from the last date on which you have interacted with us.

Candidate Data where we have researched and located Candidate Data without direct interaction

1 year from date of data collection

Personal data processed in relation to a contract between you and us

7 years from either the end of the contract or the date you last used our services, being the length of time following a breach of contract in which you are entitled to make a legal claim.

Personal data held on marketing or business development records

3 years from the last date on which you have interacted with us.

 

5.2 For any category of personal data not specifically defined in this notice, and unless otherwise specified by applicable law, the required retention period for any personal data will be deemed to be 7 years from the date of receipt by us of that data.

5.3 The retention periods stated in this notice can be prolonged or shortened as may be required (for example, in the event that legal proceedings apply to the data or if there is an on-going investigation into the data).

5.4 We review the personal data (and the categories of personal data) we are holding on a regular basis to ensure the data we are holding is still relevant to our business and is accurate. If we discover that certain data we are holding is no longer necessary or accurate, we will take reasonable steps to correct or delete this data as may be required.

5.5 If you wish to request that data we hold about you is amended or deleted, please refer to clause 8 below, which explains your privacy rights.

6. Sharing your information

6.1 We do not disclose any information you provide to any third parties other than as follows:

6.1.1 We will disclose Candidate Data to our clients or potential clients and our clients will be the data controller for that Candidate Data;

6.1.2 We may disclose information to our group companies;

6.1.3 if we are under a duty to disclose or share your personal data in order to comply with any legal obligation (for example, if required to do so by a court order or for the purposes of prevention of fraud or other crime);

6.1.4 in order to enforce any terms and conditions or agreements for our services that may apply;

6.1.5 if we are sub-contracting services to a third party we may provide information to that third party in order to provide the relevant services;

6.1.6 we may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, but we will take steps with the aim of ensuring that your privacy rights continue to be protected;

6.1.7 to protect our rights, property and safety, or the rights, property and safety of our users or any other third parties. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

6.2 Other than as set out above, we shall not disclose any of your personal information unless you give us permission to do so. If we do supply your personal information to a third party we will take steps to ensure that your privacy rights are protected and that third party complies with the terms of this notice.

7. Security

7.1 We will take all reasonable steps to ensure that appropriate technical and organisational measures are carried out in order to safeguard the information we collect from you and protect against unlawful access and accidental loss or damage. These measures may include (as necessary):

7.1.1 protecting our servers with software firewalls;

7.1.2 locating our data processing storage facilities in secure locations;

7.1.3 encrypting all data stored on our server with an industry standard encryption method that encrypts the data between your computer and our server so that in the event of your network being insecure no data is passed in a format that could easily be deciphered;

7.1.4 when necessary, disposing of or deleting your data so it is done so securely;

7.1.5 regularly backing up all data we hold.

7.2 We will ensure that our employees are aware of their privacy and data security obligations. We will take reasonable steps to ensure that the employees of third parties working on our behalf are aware of their privacy and data security obligations.

7.3 This notice and our procedures for handling personal data will be reviewed as necessary.

7.4 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site; any transmission is at your own risk. Once we have received your information, we will use the strict procedures and security features referred to in this clause to try to prevent unauthorised access.

8. Your privacy rights

8.1 The GDPR gives you the following rights in respect of personal data we hold about you:

The right to be informed

You have a right to know about our personal data protection and data processing activities, details of which are contained in this notice.

The right of access

You can make what is known as a Subject Access Request (“SAR”) to request information about the personal data we hold about you (free of charge, save for reasonable expenses for repeat requests). If you wish to make a SAR please contact us as described below.

The right to correction

Please inform us if information we hold about you is incomplete or inaccurate in any way and we will update our records as soon as possible, but in any event within one month.

We will take reasonable steps to communicate the change to any third parties to whom we have passed the same information.

The right to erasure (the ‘right to be forgotten’)

Please notify us if you no longer wish us to hold personal data about you (although in practice it is not possible to provide our services without holding your personal data and we may need to keep your data in some circumstances). Unless we have reasonable grounds to refuse the erasure, on receipt of such a request we will securely delete the personal data in question within one month. The data may continue to exist in certain backup, but we will take steps to ensure that it will not be accessible.

We will communicate the erasure to any third parties to whom we have passed the same information.

The right to restrict processing

You can request that we no longer process your personal data in certain ways, whilst not requiring us to delete the same data. However again, some of our Services will not be available if processing is restricted.

The right to data portability

You have right to receive copies of personal data we hold about you in a commonly used and easily storable format (please let us know a format which suits you). You may also request that we transfer your personal data directly to a third party (where technically possible).

The right to object

Unless we have overriding legitimate grounds for such processing, you may object to us using your personal data for direct marketing purposes (including profiling) or for research or statistical purposes. Please notify your objection to us and we will gladly cease such processing.

Rights with respect to automated decision-making and profiling

You have a right not to be subject to automated decision-making (including profiling) when those decisions have a legal (or similarly significant effect) on you. You are not entitled to this right when the automated processing is necessary for us to perform our obligations under a contract with you, it is permitted by law, or if you have given your explicit consent.

Right to withdraw consent

If we are relying on your consent as the basis on which we are processing your personal data, you have the right to withdraw your consent at any time. Even if you have not expressly given your consent to our processing, you also have the right to object (see above).

 

8.2 All SARs and other requests or notifications in respect of your above rights must be sent to us in writing to Harnham Search and Selection Limited 3rd Floor, Melbury House, 51 Wimbledon Hill Road, Wimbledon SW19 7QW, dataprotection@harnham.com

8.3 We will endeavour to comply with such requests as soon as possible but in any event we will comply within one month of receipt (unless a longer period of time to respond is reasonable by virtue of the complexity or number of your requests).

9. Data Breaches

9.1 If personal data we hold about you is subject to a breach or unauthorised disclosure or access, we will report this to the Information Commissioner’s Office (ICO) and/or our data protection manager.

9.2 If a breach is likely to result in a risk to your data rights and freedoms, we will notify you as soon as possible.

10. Transferring your information outside Europe

10.1 As part of the services provided to our clients offered to you the information you provide to us may be transferred to, processed and stored at, countries or international organisations outside of the EEA.

10.2 Our client may be based outside of the EEA and we may transfer personal data to our client outside of the EEA. For instance we may transfer Candidate Information to our client outside of the EEA where this is necessary to perform a contract between us and the client and this is in the interests of the Candidate.

10.3 Data may be processed by our group companies based outside of the EEA, but we will ensure that any data accessible by our group companies will be subject to a data transfer agreement or binding corporate rules to maintain your rights as a data subject.

10.4 If you contact us while you are outside the EEA, your information may be transferred outside the EEA in order to communicate with you.

10.5 If we transfer your information outside of the EEA other than in accordance with this clause and the third country or international organisation in question has not been deemed by the EU Commission to have adequate data protection laws, we will provide appropriate safeguards and we will be responsible for ensuring your privacy rights continue to be protected as outlined in this notice.

11. Notification of changes to the contents of this notice

We will post details of any changes to our policy on www.harnham.com to help ensure you are always aware of the information we collect, how we use it, and in what circumstances, if any, we share it with other parties.

12. Contact us

If at any time you would like to contact us with your views about our privacy practices, or with any enquiry or complaint relating to your personal information or how it is handled, you can do so via the following address: Harnham Search and Selection Limited, 3rd Floor, Melbury House, 51 Wimbledon Hill Road, Wimbledon SW19 7QW, dataprotection@harnham.com

If we are unable to resolve any issues you may have or you would like to make a further complaint, you can contact the Information Commissioner’s Office by visiting http://www.ico.org.uk/ for further assistance.


Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

HOW BRANDS USE DATA TO CREATE SUCCESSFUL CAMPAIGNS

Make no mistake: making minor adjustments to an ad or campaign that’s meant to appeal to the masses just won’t cut it. Customers crave creativity. They want to be understood. Which is why people respond best to brands that do their homework, doing their research into what appeals to different groups. How should businesses appeal to their chosen segments, then, considering how diverse people are? Data, of course. Why Data? For one thing, it drives results and creates improved outcomes. Data also helps to prove the value of marketing, providing a bargaining chip for future budget discussions. And, most rewarding of all, brands get valuable insights into their target market. Which, in turn, leads to more well-targeted, profitable campaigns.  And if you think Data doesn’t belong in the world of creative campaigns, think again. As OpenJaw Technologies Chief Marketing Officer Colin Lewis argues: “Creativity is not just compatible with being Data-driven – Data can drive better creative.” Psychological profiling Strategic communications consultancy, Verbalisation, researches and analyses language to form valuable insights. Using its Rapid Audience Insights Diagnostic system, the company’s team of psychologists and researchers work out how an audience thinks. They also learn the actual words an audience uses, which they then use as the basis of a marketing strategy.  Based on their unique research and insights, Verbalisation has created several successful campaigns for high-profile brands. These include the #NotAnotherBrother campaign for counter-terrorism organisation Quilliam, which looked at the motivations of jihadists.  The campaign is now used by the UN and schools across the UK, as well as the US Department of Defense. It is the most viewed counter-extremism campaign of all time, with more than half a billion global media impressions.  Location, location, location Out-of-home (OOH) advertising. Yes, it goes way back, but it’s actually the only traditional advertising channel posting rapid growth. In fact, thanks to mobile-location Data, brands can target audiences quicker and with a greater chance of success than ever before.  Great news for JCDecaux (JCD), a leading OOH company with ads reaching 410 million people in over 4,000 cities. JCD now works with location Data to define and segment audiences. Doing so helps it decide where to place media, improve campaigns and measure resulting store footfall and purchases.  Knowledge, so they say, is power. Particularly when that involves knowing the whereabouts of the most coveted customers. Newly teamed up with identity resolution company, Neustar, JCD’s insights look stronger than ever. JCD can now understand which of its locations rank higher for any brand’s most desired audiences. All thanks to location Data and real-time behaviour analysis.  Personalised employee training Data doesn’t just boost the results of B2C brands; it can also be a vital shot in the arm for internal security training campaigns. Training provider, CybeReady, for instance, uses a Data science-driven approach to deliver cyber awareness training with a difference: its anti-phishing platform helps security teams quickly roll out and tailor campaigns to individual employees. In big companies, getting employees up to speed is especially challenging. With many locations, languages and time zones to contend with, Information Security teams have their work cut out.  CybeReady eliminates these challenges by delivering 12 personalised, 60-second simulations to each employee. In their first language, every year. What’s more, the training provider uses machine learning to analyse performance on a daily basis. This enables it to provide the most appropriate simulations to each individual. The result? IT teams save 160 hours each month and employee resilience increases five-fold. There’s no limit to what Data can do. If you’re a fan, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.  

The Evolution Of The Data Engineer

Every Data Science department worth its salt has at least one engineer on the team. Considered the “master builders,” Data Engineers design, implement and manage Data infrastructure. They lay down digital foundations and monitor performance. At least, that’s what they used to do.  Over the last few years, the role has shifted. Data Engineers have gone from mainly designing and building infrastructure, to a much more supportive and collaborative function.  Today, a key part of the engineer role is to help their Data Analyst and Data Scientist colleagues process and analyse data. In doing so, they are contributing to improved team productivity and, ultimately, the company’s bottom line. THE IMPACT OF THE CLOUD In the past, a Data Engineer would often move data to and from databases. They’d load it in a Data Warehouse, and create Data structures. Engineers would also be on hand to optimise Data while businesses upgraded or installed new servers.  And then along came the Cloud.  The rapid dominance of cloud computing meant that optimisation was no longer needed. And as the cloud made it easy for companies to scale up and down, there was less need for someone to manage the data infrastructure.   The collective adoption of the cloud has had a big impact on the function of Data Engineers. Because, provided a company has the funds, there is no longer the same demand for physical storage. Freed from endless scaling requests, engineers have more time to program and develop. They also spend more time curating data for better analytics.  AUTOMATING THE BORING BITS  Less than a decade ago, if start-ups wanted to run a sophisticated analytics program, they’d automatically hire a couple of Data Engineers. Without them, Data Analysts and Data Scientists wouldn’t have any Data. The engineers would extract it from operational systems, before giving analysts and business users access. They might also do some work to make the Data simpler to interpret.  In 2019, none of this extraction and transformation work is necessary. Companies can now buy off-the-shelf technology that does exactly what a Data Engineer used to do. As Tristan Handy, Founder and President of Fishtown Analytics, puts it: “Software is increasingly automating the boring parts of Data Engineering.”  STILL SOUGHT-AFTER  With automation hot on the Data Engineer’s tail, it can be tempting to ask whether they are still needed at all.  The answer is: yes, absolutely. When recruiting engineers, Data Strategist Michael Kaminsky says he looks for people “who are excited to partner with analysts and Data Scientists.” He wants a Data Engineer who knows when to pipe up with, “What you’re doing seems really inefficient, and I want to build something better.” Despite the rise in off-the-shelf solutions, engineers still play a key role in the Data Science team. The difference is simply that their priorities and tasks have shifted.  Today, innovation is the watchword. The best engineers are hugely collaborative, helping their teams go further, faster. It’s an exciting time to be a Data Engineer. If you’re interested in this field, we may have a job for you. Take a look at our latest opportunities or get in touch with our expert consultants.  

The Power Of Programmatic: How It Keeps On Converting

Applying to anything from digital out-of-home to mobile, social media to TV, Programmatic tech continues to develop at a furious pace. And as it gets more sophisticated so, too, does its power to fuel growth across multiple industries.  So it goes without saying that Programmatic is set to remain a valuable part of the Ad Tech toolkit. As it evolves, brands can measure and enhance their creative campaigns with ever-greater accuracy to improve conversion rates and engagement. Here are some of the latest ways automated ads have been helping brands increase their influence over customers. SHORTENING THE RETAIL SALES FUNNEL  The former might of traditional brand and advertising agency models is fading. Instead, we’re seeing the old sales funnel being redefined into a more direct buying journey. Omnichannel shopping is now the norm, and screens with their accompanying ads wield plenty of power in influencing how we shop.  Thanks to growing numbers of mobile purchases coupled with Programmatic technology, brands use Data to improve the customer experience, reduce acquisition costs and push more products into online shopping baskets.  And as more retailers prioritise selling stuff online, they gain more control over customer data. Which in turn feeds their automated ads and speeds up the buying journey further. BOOSTING BRANDED CONTENT REACH  No worldwide media corporation would last long without using technology to make the best use of its resources. So it makes sense that the BBC uses Programmatic ads to create greater access to its branded content. Using data, the BBC can see what particular audience segments are into, from trending topics to the devices they’re choosing to devour news and entertainment. From there, the broadcaster twins its own data with wider industry stats to form insights that help to shape its content strategy. Automated media buying also reduces the labour that traditionally accompanied ad campaigns. The key advantage being that it frees up staff to concentrate on more creative tasks, according to Luke Fox, the BBC’s Head of Programmatic for the Asia Pacific. As a direct result of the automated ads, the BBC’s media placement has become more focused and effective, with branded content “getting to the right people at the right time.” An advertiser’s dream come true, essentially.  It is minimal effort, too. Using Programmatic tech gives organisations better access to consumers all over the world, across a wide array of media such as podcasts.  CUSTOMISED MESSAGING We all know that personalisation is a tried-and-tested marketing strategy. So it’s no surprise that programmatic ads adapt to whoever they’re targeting. Ads adapt to multiple audience variants, from age, gender, income and location right down to the device we’re using. Through constant feedback, marketers can adjust their campaigns in real time, changing their message according to where customers are, what they’re doing and how they’re responding to the ad. In theory, as more brands move their media-buying in-house, the Programmatic process becomes easier to control and adapt. Zendesk’s director of digital Aurélien Dubot certainly thinks so. After the company moved its advertising in-house, Dubot says the decision has enabled them to make instant tweaks: “We don’t wait a week or three days to adjust things, we adjust it straight away.” Whether brands choose in-house or an agency for their media buying, one thing’s for certain: programmatic is a complex system that continues to bear fruit, provided brands set clear goals for what they’re trying to achieve. Ultimately, the results will only be as good as the data, along with the marketing team’s ability to analyse it. The Programmatic industry is growing. If you’re interested in Data & Analytics, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.  

Recently Viewed jobs