What if Science Fiction wasn’t so much fiction as new reality – augmented and virtual? Imagine a 3D world powered by the individual rather than an entity using Blockchain technologies, AR, VR, and AI. Every year there is a new technology, a new .0 to move us to the next level of progress, but usually those moves are focused among the few. Web 3.0 and its capabilities are intended for the many. With every new technology, there is new verbiage, so let’s start there. Enter the Metaverse and see how you and your business can prepare for the future. What is the Metaverse?Whenever you travel somewhere new, you most likely do a little research about the place. Right? Though you’re not really travelling in the traditional sense, this new world is different and yet its purpose is to make the web what it once wanted to be – available and accessible to all. From the video games Dungeons & Dragons to Fortnite to Second Life, each has presented its own version of the metaverse. But now imagine, instead of entering someone else’s world and playing their game, you can create and control your own world from your own computer. Those other worlds existed in Web 2.0. Your world will be powered by Web 3.0. What’s the difference? Below is a short list:Web 2.0 versus Web 3.0Tech giants censor and dominate the market. This is Web 2.0.The servers are owned by these same companies. Yes, even the Cloud. Not quite as decentralized as it sounds. This is Web 2.0.These few companies have the money, the computer power, and your Data. This last is key when it comes to Web 2.0.People have little control over how these companies collect their Data and use it. How much Data do we give away when we sign up for something, buy something, email a message, track our location, or browse for a product? This is Web 2.0 and why we need Web 3.0.Web 3.0 is a decentralized system in which developer tools are created by community.In Web 3.0, there is less censorship and more transparency in how Data is collected and used.In Web 3.0, users own their own Data rather than it being sold, gathered, and collected against their wishes. Think third-party cookieless systems or the lack thereof.Network platforms are public and there is no ownership. Web 3.0 is community-based and individually driven.Though Web 2.0 has been the driving force behind our technological progress, it wasn’t always meant to meant to be this way. Web 3.0 and blockchain technologies are primed to be the next leap in advancement. Why? The future is a privacy-driven world and in this iteration of our web universe, the hackers are winning. So what can companies do to not only prepare for Web 3.0 and what it looks like in the Metaverse, and get started on the right foot, right now? Embrace blockchain technologies. Combined with Web 3.0, it will be part of its underlying structure. And start with keeping your customers’ Data safe. Three Ways to Keep Your Customers’ Data PrivateAudit your privacy best practices regularly.Explain to your customers why you’re collecting their Data and what you’ll use it for.Be transparent with your information.Web 3.0 isn’t here. Yet. It must navigate through our current centralized system in which the few have the most computer power to the future decentralized system in which the internet is free for anyone to participate in, build upon, and generate income without being outmanoeuvred by Big Tech. This is a vision what the future can look like. We can gain a taste of it in Facebook’s Metaverse, when we play video games, or even when we watch a movie like Ready Player One. Imagine a place where networks are decentralized. Where applications are built on blockchain technologies everyone can follow, where people can communicate, collaborate, and connect without interference. This is what Web 3.0 could look like in the metaverse.If you’re interested in Web Analytics, Machine Learning, or AI just to name a few, Harnham may have a role for you. Take a look at our latest Digital Analytics jobs or get in touch one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 – 4999 or send an email to sanfraninfo@harnham.com. For our Arizona Team, contact us at (602) 562 7011 or send an email to phoenixinfo@harnham.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.
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