Senior Email Marketing Manager

arrow

City of London / £40000 - £50000 annum

INFO

Salary
SALARY:

£40000 - £50000

Location

LOCATION

City of London

Job Type
JOB TYPE

Permanent

Role: Senior Email Marketing Manager

We're looking for a strategic, innovative thinker with a passion for the latest communication tools and a flair for problem-solving. You'll bring fresh ideas, experience, and insight to help take our email marketing to the next level.
This role is perfect for an analytical, detail-driven professional who loves reporting, HTML, and strategy. In this role, you'll be lead a talented team of passionate email marketers, drive end-to-end campaigns across multiple brands and products, manage email databases, campaigns and newsletters, and ensure all activity is targeted, effective, and on brand.

To thrive, you'll be a proactive self-starter, comfortable under pressure, and a skilled multi-tasker with a knack for turning data into actionable insights.
If this sounds like the role for you, we'd love to hear from you!


Responsibilities
* You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
* Deliver all promotional and content-based email campaigns in line with the trading and campaign calendars; including creative direction, copy and HTML coding.
* You will deliver increased personalisation, segmentation and relevancy in all emails.
* Ensure all emails are scheduled and delivered to brief.
* Maintain lifecycle communication programmes to drive continuous improvements to customer retention and lifetime value.
* Proofread emails for clarity, grammar and spelling.
* Deliver the monthly customer email newsletters, offering a range of content across our group services.
* Upgrade our email templates using graphics, personalisation and advanced features.
* Ensure prompt and accurate communication to minimise unsubscribes.
* Maintain robust monthly reporting, analyse campaign performance and suggest improvements.
* Ensure emails follow industry policies, best practices and compliance.
* Devise and action a testing and optimisation plan for campaign and automated emails, and provide analysis from these on a weekly and monthly basis.
* Develop robust documentation, including specific work instructions, and best practices.

Requirements
* Excellent written communication and copywriting skills.
* Proven work experience as an email marketing manager.
* Hands on experience with HTML and content management systems.
* Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
* Strong project management skills.
* An ability to work under tight deadlines.
* Experience in analytical tools including Google Analytics and Power BI.
* Excellent communication and organisation skills.
* An acute eye for detail.
* Strong commercial awareness and trading focus.
* Have an understanding of segmentation and personalisation and how these practices might be used in improving customer communications.
* Able to manage time effectively and to prioritise actions.

CONTACT

SIMILAR
JOB RESULTS

4k-Harnham_DA copy
CAN’T FIND THE RIGHT OPPORTUNITY?

STILL
LOOKING?

If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.