London / £50000 - £55000
£50000 - £55000
£50,000 - £55,000 + BENEFITS
LONDON (HYBRID - 2 DAYS IN OFFICE)
CRO and Product experience?
This company is one of the largest UK cinema groups, looking to increase its viewership. They need someone to join and sit alongside the Web and Digital team to help produce a road map on how to get here!
It's your job to jump in and be involved with AB testing, including creating the road map and executing it. You'll be analysing the data they already have and presenting it to stakeholders.
SKILLS + EXPERIENCE
- Google Analytics + GA4 experience
- Google Tag Manager (not implementing yourself, but you will be speaking with the Dev team!)
- Strong AB testing tools and experience
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
Is Product Analytics the new Digital Analytics? | Harnham Recruitment post
Following on from our exploration of what Digital Analytics is, and the exploration specifically of hiring Digital Insights Analysts in the North of England and Midlands, we wanted to take a look at Product Analytics, and how it differs from the standard Digital Analyst role.To help investigate the importance of Product Analytics in the current market, we have interviewed Nicky Tran, a Product Analyst at Virgin Media (Manchester).What Is A Product Analyst?In simple terms, a Product Analyst ‘’looks at the different products a company has, and then you are identifying which areas of the product can be improved or which areas can be optimised.” While Digital Analytics can inform the product lifecycle, the interesting aspect to this role is, that unlike a traditional Web Analyst role, it is more of a hybrid role. Nicky emphasised that it is ‘’an upcoming sector within the analytics community’’, providing an overlap between Digital Analytics, Customer Analytics and Data Science.The key skills and tools for this role are advanced SQL, Google Analytics, and AB testing. So how does this skillset differ from a traditional Web Analyst? Nicky suggests that while the core requirements are that of a Web Analyst, with a web role you would essentially just be using Google Analytics Data. However, as a Product Analyst, you would be using advanced SQL to access other data bases, and pull data from models, and therefore, “you are combining two sets of data to get a more insightful look”.Why Is Product Analytics Important, And Why Are They Now Becoming More Prominent On The Market?Similar to Digital Analytics roles, it is clear that with the impending digital transformation, companies are becoming increasingly data-led, especially with regards to their digital platforms (and products).As a result of the pandemic, the digital space is so much more important than ever before. Therefore, to stay competitive, and to really understand the products from the consumer perspective, companies have to provide the most personalised customer experiences to acquire and retain their consumers. As Nicky mentions, ‘It is definitely worth making an ‘inventory’ to see how to promote what you have – it is about personalising the customer journey’.What are employers looking for in a Product Analytics candidate?Product Analytics are great due to their hybridity. In the current market, where there are numerous jobs, and few candidates, a Product Analyst (technically strong in three areas) is a highly sought-after rarity.Businesses are becoming increasingly invested in Product Analytics and having a Product team that works alongside the Digital team can be beneficial; especially when companies need to stay competitive.What are Candidates looking for? Understanding the differences between a Digital Analyst, and a Product Analyst is key to understanding what a candidate is looking for. Nicky suggested that this Product Analyst role enabled her to be the ‘bridge’ between areas.So how does the future of a Product Analyst differ to that of the route of a Digital Analyst? For Nicky, this is one of the most important factors to being a Digital Analyst, as she has the option to go down the Data Science route in the future should she wish. The more technical skills she has as a Product Analyst means she is building up experience across different areas of Data & Analytics, giving her a slightly different career path, should she want to go down a more technical route.Why Choose A Product Analyst Role?“If you come from a technical background – maths, physics, computer science – and are interested in how the numbers are crunching, it is worth going into Product Analytics, as it needs a logical mathematics brain, to be able to convert it into a way which is useful to stakeholders.”From speaking to Nicky, it is clear that Product Analytics is an up-and-coming role that people don’t know enough about it. Therefore, if you are curious about Product Analytics, or any of the different roles the market has to offer at the moment, as an employer looking for help hiring, or a candidate actively or passively looking for work, Harnham can help. Take a look at our latest Product Analytics jobs, or get in touch for more information on how we can support your hiring needs.
The Evolution Of Product Data Roles | Harnham Recruitment post
In this post-COVID era, all sectors have had to adapt to the dramatic pace of technological change – including Data & Analytics. Many in our regional teams, whether in the UK, across Continental Europe or the US, have, over recent months, come across a new role which has its roots in the pandemic and its hastening of the digital shift. Indeed, our colleagues have noted an increase in demand for a role which sits in between the very technical Data roles and the Marketing and Insight roles. It is someone, or a team, that creates a bridge between the two. Whilst there isn’t just one name associated with this new hybrid role, businesses have referred to it as Data Manager, Product Manager and Product Owner. As marketing continues to shift from a purely creative process into a data-driven field in this digital environment, we take a deep-dive into why this role has been created, and which candidates businesses are looking to hire to fill these roles. A necessary evolution During the pandemic and following the persisting trend of online shopping, brand-led businesses have continued to increase demand for Data Insights and Analytics roles as well as Marketing and Insights specialists. Because businesses recognise how breaking down silos and investing in tech infrastructure can translate into stronger online sales in an already crowded market, recruiting teams are now looking for mid-and senior-level Product Managers with experience in IT delivery and core data languages to scale up their business in the post-pandemic era. This is especially true in the retail sector, where there has been an uptick in detailed data-driven analytics used to drive customer targeting. A 2021 report found 83 per cent of job postings in retail mentioned at least one strong digital skill. That number grew to a staggering 100 per cent of job roles in the Marketing sector. Hybrid roles These technical roles used to be separate, but we are now observing the fact that they are being blended together alongside other business skills. As Data Manager, Product Manager or Product Owner, candidates are expected to have in-depth coding knowledge but, can also seamlessly translate the code and software into digestible information and analysis for Marketing and Insight to take and create meaningful visuals and learnings with, to respond to consumer needs. According to our colleagues, hiring managers are now looking for candidates with experience with SQL, Python, Snowflake, Google Analytics, Excel, and data visualisation tools such as Tableau. Businesses have said key skills could also include experience in business analysis. In this line, as part of this holistic evolution, last year also saw the explosion of demand for Chief Data Officers – a multi-disciplinary role spanning IT, customer service, business analysis and digital marketing with varying responsibilities depending on the sector. Whether you are looking for your next opportunity in Data & Harnham, we can help. Take a look at our latest Product Data jobs or get in touch with one of our expert consultants to find out more.
What is Product Analytics?
What is product analytics?
Knowing how well, or not, your customers or service users interact and engage with a product is integral to the success of your business.
Whether it’s a bed from a furniture store or a button on a website, having the insight to understand how easy it is to use or how desirable it is amongst your customer base, then enables teams to go back, tweak the product and optimise it to its full potential.
This is where product analytics comes into its own. Those working within the field – product analysts – are integral in increasing conversion rates – whether that’s purchase rates or how user-friendly a product is – using a mixture of digital customer analytics and data science. From the NHS to Ikea, product analysts are highly sought after in nearly every industry as they strive to make their services and products the best they can possibly be.
What happens if work needs to be done on a product?
Initially, product analysts would undertake testing, such as AB testing, to decipher if there is a more favourable way of presenting the product or service to their customer base. They may also look at implementing tools such as personalisation, a newer capability on the market, to target their service to a specific user, making it more relevant and therefore able to boost conversion.
Once the product analysts have gathered any insights on what would optimise the tools, products, and services, these are then taken to stakeholders to kickstart the process of improvement. From here, updates are made by teams such as those in user experience (UX), and the product is re-launched and continually monitored.
The different arms of product analytics
Product Analytics, while seemingly a straightforward division of Data & Analytics, is extremely broad and split up into a multitude of sub-divisions. So, while all teams may be integral in spotting room for optimisation, their exact role will be different to another analyst.
For example, a trend analyst will analyse trends over a specific period, learning about those patterns and then optimising products or services for those times. Tesco, for instance, will be prepared to put the purchase button of turkey, pigs in blankets, and roasting potatoes at the front and centre of its website at Christmas.
Journey analysts however will measure where customers come from to engage with a product or service, be it a banner ad, an email, or a social media post. They’ll also look at where in the customer journey purchasers or users drop off, finding kinks in the service experience that need to be ironed out.
How to get into product analytics
Like the sound of what a product analyst does? Here’s how to work your way into the industry.
Most businesses will aim to hire individuals with an extremely proficient maths or statistics background; business analytics qualifications will also stand you in good stead as will data science. Additionally, you’ll need to showcase a good understanding of SQL – the tool most frequently used within the sector.
Degrees are no longer as important as they once were, especially in the current climate where there are more vacancies than skilled candidates. Many businesses are far more open to hiring potential employees who hold a few crucial skills and then upskilling them as they go, rather than finding the polished product.
However, the division doesn’t usually see graduate-level talent enter, it can take up to 18 months of work until candidates can think about becoming a product analyst. However, once you’re there you can expect a starting salary of £35,000+ and the opportunities to reach up to £120,000 per year.
Product Analytics is a relatively new division within data and analytics, but one that is gaining traction at rapid rates. By 2028, the area is predicted to be worth $16.69bn as it gains popularity across businesses worldwide, helping them to both streamline and optimise their products and services.
If you are interested in entering the world of product analytics, please speak to one of our team today or take a look at our vacancies here.
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