Marketing & Customer Analyst

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Leeds / £30000 - £35000 annum

INFO

Salary
SALARY:

£30000 - £35000

Location

LOCATION

Leeds

Job Type
JOB TYPE

Permanent

MARKETING & CUSTOMER ANALYST
£30,000-£35,000 | Hybrid (2 days/week) | Leeds, Manchester,

THE COMPANY
Central data team at a fast-growing UK marcomms group working across multiple agencies (CRM, media planning, PR, specialist marketing). Support brands like Three Mobile, Shell, and Which? with data strategies, insights, and MarTech solutions. B2C and B2B clients across UK and worldwide.

THE ROLE
Marketing & Customer Analyst working on two main areas: marketing optimization and customer analytics. Full-time permanent role with hybrid working (2 days/week in office). Choose your base location from Leeds, Manchester, or Uppingham.

WHAT YOU'LL DO
Marketing Optimization Analysis:
- Analyze digital marketing campaigns across Google Ads, Meta, LinkedIn, DV360
- Build Power BI and Looker dashboards for campaign performance
- Analyze creative effectiveness, headline performance, bidding strategies, regional optimization
- Combine data from Adobe Analytics and GA4 to conduct analysis in Excel
- Deliver actionable recommendations that inform marketing decisions

Customer Analytics:
- Dive into customer behavior analysis using Excel and Power BI
- Uncover insights about loyalty patterns, membership dynamics, purchasing behaviors
- Present compelling visualizations in PowerPoint
- Identify trends, spot changes, understand the 'why' behind customer actions
- Communicate findings that drive business decisions

Additional:
- Contribute to insight projects
- Work on cross-agency initiatives
- Exposure to different sectors and analytical challenges

WHAT YOU NEED
Essential:
- 1-4 years in marketing analytics
- Marketing agency experience
- Strong Excel skills (advanced functions, pivots, data manipulation, analysis)
- Excellent PowerPoint skills for client-facing presentations
- Strong Power BI and Looker skills for dashboard development and visualization
- Experience with GA4 and Adobe Analytics
- Experience handling paid media data sources (Google Ads, Meta, LinkedIn, DV360)
- Strong grasp of marketing metrics and KPIs (ROAS, CPL, CTR, conversion rates)
- Experience analyzing customer behavior patterns (loyalty, retention, purchase behavior)
- Strong analytical skills - interrogate data, identify patterns, conduct robust analysis
- Ability to communicate insights effectively - translate complex findings into clear narratives
- Excellent presentation and communication skills (written and verbal)
- Intellectually curious and adept at problem-solving
- Comfortable in fast-paced agency setting with multiple stakeholders
- Able to work independently and manage varied workstreams

Desirable:
- Familiarity with Tableau
- Experience with social listening tools (Brandwatch, Hootsuite Insights)
- Stats or Maths degree

TECH STACK
GA4 (essential) | Adobe Analytics (essential) | Power BI (essential) | Looker (essential) | Excel (essential) | PowerPoint (essential) | Google Ads | Meta | LinkedIn Ads | DV360

WHAT'S ON OFFER
- £30-35k depending on experience
- Hybrid working - 2 days/week in office
- Choose your base: Leeds, Manchester, or Uppingham
- Work with recognized brands (Three Mobile, Shell, Which?)
- Exposure to multiple clients and analytical challenges
- Supportive, collaborative data team environment
- 25 days holiday per year
- Company pension
- Life assurance
- Private health insurance via Vitality
- 1 paid charity day per year
- Cycle to work scheme
- Season ticket loan
- Ongoing career progression initiatives

INTERVIEW PROCESS
1. 30-minute introductory interview (Microsoft Teams) with Data Partner - getting to know you, your background, the role and team
2. Technical interview (1 hour, Microsoft Teams) with Data Partner and Head of Data Strategy - short task to complete beforehand and present during session, exploring technical capabilities, problem-solving approach, and how you communicate insights

Timeline: 2-3 weeks

WHY THIS ROLE
Variety of work - not stuck on one client or one type of analysis. Marketing optimization one week, customer behavior the next. Brand exposure with recognizable names. Central team position - you're the specialist agencies come to. Supportive environment focused on collaboration and growth.

HOW TO APPLY
Send CV to Mohammed Buhariwala at Harnham highlighting:
- GA4 and Adobe Analytics experience
- Power BI and Looker skills
- Marketing agency background
- Campaign performance analysis or paid media work
- Customer analytics experience (loyalty, retention, purchase behavior)
- Marketing metrics you've worked with (ROAS, CPL, CTR, conversion rates)
- Stakeholder presentations or client-facing work

Keywords: Marketing Analytics, Digital Analytics, Customer Analytics, GA4, Adobe Analytics, Power BI, Looker, Agency, Leeds, Manchester, London

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